For anyone in the vicinity of Centennial Park Thursday, you may have spotted a bunch of lemonade stands, correlating yellow decor and people enjoying the warm weather with a cool cup of lemonade.
What you may not have noticed so readily was the fundraising taking place with each cup of beverage sold. The event, hosted by Rochester Regional Health and United Memorial Medical Center, was to raise money for baby swaddles. A goal was set to purchase 500 of the infant wraps to give to local moms.
So why baby swaddles? What are they and why are they important enough to warrant a specific fundraiser? Over at the Healthy Living stand, registered nurse and maternal health educator Jay Balduf put it succinctly with a two-digit number: 93.
“Ninety-three babies die annually in New York State alone, either by being rolled on by another person or loose bedding,” she said. “So that's why we promote the Safe Sleep initiative on the unit. Sacks play a role in teaching new parents, and any parent, really, about the importance of safe sleep. And it just helps us also to give back a little to the community, because most of these kids were probably delivered at UMMC.”
Baby swaddles and sacks are promoted for infants as a safe way to be in a crib and for sleep time. Other embellishments — pillows, blankets, clothing — can become a hazard if the baby gets entangled or covered with such material, said Linda Stoiber, an RN and lactation consultant.
“The hospital is a Baby-Friendly Hospital and a safe sleep designated hospital where babies are placed on their back. They are swaddled with these new swaddlers,” Stoiber said. “There should never be another blanket or a pillow, or anything around the crib, nothing else that would affect the baby then cover their face and cause them to suffocate.”
Megan Boring learned early on — with two Neonatal Intensive Care Unit babies of her own — the importance of making them feel safe, helping them to grow and be warm. A coordinator of Healthy Living’s MOMS (Medicaid Obstetrics Maternal Services) program, she supports the belief that babies don’t belong on their bellies, she said, but more safely on their backs. Swaddling them keeps their arms tucked nicely inside, and it mimics a cocoon “as if they're sleeping still inside … the mom's womb,” she said.
“So the Safe Sleep initiative is really to help keep them on their back while they're sleeping,” she said. “I think there are moms that don't understand the importance of the swaddles. They can be expensive to some moms too. They are upwards of $25 to $30 and not all moms have. So I think that this fundraiser is important because it's going to help moms get at least one to have so that they can also be educated on safe sleep for their babies. (See related story, Lemonade stands bring out supporters, creativity and lots of yellow.)
For more information about Healthy Living programs, call (585) 344-5331 or go here.
Top photo: Healthy Living's Baby Cafe staff Linda Stoiber, left, and MOMS program coordinator Megan Boring, hand out lemonade with information for anyone interested in baby swaddling, breastfeeding and other maternal-related issues Thursday during the Lemonade Stand fundraiser at Centennial Park. Above, Jay Balduf, Megan Boring and Linda Stoiber greet a visitor at the Healthy Living stand. Photos by Howard Owens.
