Chamber Awards

At the Quality Inn & Suites last night, the Chamber of Commerce presented its annual local business and leadership awards. Here are photos and links to our stories from the past week about the winners.

Above, Charlie Cook, CEO of Liberty Pumps.

Chamber Awards: Business of the Year -- Liberty Pumps

Bill and Joy Hume, owners of Foxprowl Collectables.

Chamber Awards: Foxprowl Collectables -- Entrepreneurial Business of the Year

Owners of Stein Farms. Natasha Sutherland speaking, then on left, Jerrod Stein, Ray Stein, and Nathan Stein (Dale Stein was out of town and unable to attend).

Chamber Awards: Agricultural Business of the Year, Stein Farms

Steve Foster and Tim Adams, owners of Red Osier Restaurant.

Chamber Awards: Special Service Recognition, Red Osier Restaurant

Steve and Lisa Grice.

Chamber Awards: Geneseeans of the Year, Batavians Steve and Lisa Grice

Tom Turnbull, present of the Chamber of Commerce, during his opening remarks.

Quality products, enterprise and innovation, peerless customer service and a commitment to international growth are the hallmarks of Bergen-based Liberty Pumps. Combine these with an exceptionally skilled and dedicated workforce of about 200 employees (counting temps and part-timers), including a 19-member executive team, and you have a winner.

The Genesee County Chamber of Commerce named Liberty Pumps its 2016 Business of the Year.

The privately held, family-owned company makes sump, effluent and sewage pumps for the professional trade. Last year, sales were well over $95 million.

Firmly at the helm is CEO and President Charles Cook, who everybody calls "Charlie." His uncle, Fred Cook, started the business in 1965. Charlie joined the company as an engineer and bought the business back in the the '70s.

Charlie holds two of the dozen or so patents on Liberty Pump products. These are proof of his and his company's ability to find creative engineering solutions to solve problems, resulting in products that are designed and manufactured with exacting specifications to do tough tasks.

For example, they developed a grinder pump that can handle disposable products like baby wipes and throw-away cleaning products like Swiffer cloths that can jam traditional sewage pumps. They are currently working to develop their biggest pump to date. Their engineers can tweek the flow meters, turn valves and pressure gauges in a tank filled with water 12 feet deep, all while tracking the progress in real time on big computer screens. It's fascinating to watch.

The engineers work behind closed doors, of course, "no cameras" allowed. 

The manufacturing, assembling, painting, and other aspects of the business are spread out in a gargantuan building. The floor of the manufacturing plant itself is more than 200,000 square feet.

In 2015, they undertook a massive, multimillion dollar expansion project, roughly doubling the size of the facility on Apple Tree Avenue. The office building is sleek and spacious, and there's an Internet cafe, fitness center and state-of-the-art teaching/presentation/meeting rooms, too.

The overall impression is that of a clean, efficient, comfortable work environment. It's quite impressive.

"Day to day you don't think about it," Charlie said about the newly renovated premises after giving a tour. "But once in a while you have to stop and pinch yourself and say 'How did I get here?' We're proud of it and we like to show it off."

More important than the space is the culture of the workplace, which Charlie says is a top priority. 

"Taking personal responsibility is important," he said. "We give people freedom to present ideas and implement them. We have an active suggestion program."

The ideas of employees can boost productivity and increase safety, and recognizing their contributions benefits the work environment and helps the company succeed, Charlie said.

So does an Employee Stock Ownership Plan, which was implemented in 2014. It provides the majority of employees with shares of stock as part of their retirement package. To be fully vested and receive shares, an employee must work for the company for five years. Every year, employees get a statement with their share information and they can sell their shares back to the company when they retire. The company averages an annual growth rate of about 13 percent and the quantity of shares each vested employeed receives increases with growth.

Although Liberty Pumps has been asked about relocating elsewhere, Charlie says he's not budging.

"We're very proud to be a local U.S. business," Charlie said. "It can be a tough environment in New York from time to time, but our people are connected here. Our executives are all homegrown. We aren't going anywhere."

But their products are going more places than ever. The sales growth potential is high, not only nationwide and in Canada, where they've sold goods since the mid-'90s, but also internationally. Since expanding its global presence in 2010, Liberty Pumps now ships to more than 30 countries.

And along the way, the company has garnered impressive awards from Greater Rochester Enterprise's International Business Council, for example, and it's landed on the Rochester Top 100 list of businesses for 16 of the last 19 years. In May, Liberty Pumps was one of only 123 companies nationwide to receive the President's "E" Award for exporting excellence at a ceremony in Washington, D.C.

But nothing beats the recognition of your peers, friends and colleagues in your own backyard, says Charlie.

The award from the Genesee County Chamber of Commerce "is far more meaningful," he said. It will be presented tonight at the Quality Inn & Suites in Batavia.

You know you’ve wandered into a unique store when you see the nearly life-size Freddy Krueger standing, how else but menacingly, just inside the side entrance of the store at 97 Main St. in Batavia. On top of a nearby display case is another clue, the rubbery head of a one-of-a-kind beast with a gaping maw and toothy jowls. 

This is Foxprowl Collectables, of course, a place for sci-fi and pop culture collectors and the young at heart in the heart of the city, and Genesee County Chamber of Commerce’s 2016 Entrepreneurial Business of the Year. Owners Bill and Joy Hume will join other honorees Saturday night at the annual awards ceremony at the Quality Inn & Suites on Park Road.

Deborah Green, a friend of theirs who lives in East Pembroke, nominated the business. She says the Humes are community-oriented and their business brings in people from throughout Western New York to Batavia.

The Humes' enterprise is chock full of action figures, comic books -- 40,000 of them (wrapped in plastic, priced, alphabetized and in chronological order), toy collectibles and more, a place for tots and Boomers alike to look for many of their favorite characters and remember back in the day...

As a young man, Bill, a Batavia native, played in bands, did construction work and delivered furniture and appliances. Although he had collected toys all his life, he had no particular interest in business before starting Foxprowl as an ebay enterprise back in 1999. He had a lightbulb moment about the potential for making a living around his hobby and started buying toys in "lots" or quantities, then selling off excess while building his reserves. 

"Most people know more about their hobbies than they know about their jobs," Bill said. "So if your hobby is your job, you have more of a passion, more of a drive, and you're going to work 12-, 13-hour days because you enjoy it."

The first storefront opened in 2010 on Ellicott Street and then they relocated and opened Sept. 1 last year in the building at Jackson and Main streets.

"It's a new ballgame," Bill said of the new space. "It's a different demographic. (On Ellicott) it was more of a destination. Here there's more foot traffic, quadruple what it was. I'm looking forward to our first summer here, that's for sure."

Bill and Joy both say they are honored to be part of Batavia's business community and thankful for the recognition by the chamber for their hard work.

Joy said "drive, desire, diligence, setting goals, growth, planning the work and working the plan" are the keys to their success to date. And she gives a lot of credit to their employees and supporters.

"We have a great team that has grown with us and works right along with us and we are blessed with an abundance of family and friends who support us in so many ways," Joy said.

These include Tim Schiefer, Wayne Stahler, Marc Tillery and Bill Doetterl.

Stahler for the past two and a half years has run the online side of the business, handling Internet orders, shipping, tracking sales, complying with merchant rules for Amazon, eBay and their own e-commerce site on Big Commerce. His duties include working with a variety of distributors worldwide to get proper authorization to ship certain licensed goods. They only starting selling on Amazon last year and already Stahler said it is quickly reaching par with in-store sales.

Keeping the store itself organized and neat for finicky collectors and grandmothers seeking a special birthday gift for little Tommy is no small feat either.

"I try to keep it pretty shoppable," Bill said.

Glass cases house mint-condition items; on the walls and on countertops Star Wars is kept with Star Wars, likewise for G.I. Joe, KISS, Transformers, etc. There is a big bin for action figures.

"Kids love digging through there, rummaging, digging for the buried treasure buried at the bottom," Bill said.

He has some backstock, too.

In a small closet about 25 Millenium Falcon spaceships from Star Wars are stacked, variously equipped with their dozens of parts. Of those, he said he could maybe put together two whole spaceships with all the parts, in which case one would sell for $150-$160. The rarest bit is the Jedi Training Ball, which hangs down like a boxing bag. That alone sells for more than $20.

"Every mom vacuumed that up and so it's the part that's most often missing," Bill said.

Care to look through an old Atari magazine from the '70s? Ever seen uncut sheets of Three Stooges trading cards? Remember the Snoopy Sno-Cone machine? They are all there! Some people drive four hours just to get the special Japanese-made Godzilla figurines sold there, each exquisitely detailed and not cheap either.

But buying inventory and deciding well in advance of, say, a movie's release, how much of its corresponding merchandise to stock, can be tricky. Consumers are fickle and their memories are short. Despite all his acumen, Bill said it's still "a crapshoot."

A proven adjunct to the business is Foxprowl-Con, which brings together stars, a variety of clubs, artists, fandom and vendors on the weekend before Thanskgiving. It debuted at a local hotel in 2015 after 11 months of painstaking planning.

The first year there were 18 celebrities, dozens of vendors, dealers, crafters, artists, book sellers, and clubs like the Ghostbusters Club with its 20-foot inflatible marshmallow, plus interactive games, contests, experts panels -- like makeup artists and costumers, plenty of family fun all day long.

Putting the convention together was challenging but people loved it. Bill learned on the fly about third-party ticket sales, per diem payments, security, travel planning, promotions, advertising, and on and on. And he said he learned that it was important to treat every customer as royally as each star.

"Everybody is important," he said.

Joy said she thinks Foxprowl is one of Genesee County's coolest places; Foxprowl-Con is a labor of love. Both are places where families and fans can "geek out" and enjoy their favorite characters and artists and have a good time.

The Humes plan to keep having fun doing what they love.

Give and it will be given unto you.

“When we took over operations in Thanksgiving of 2015, we had one goal – to give back to the local community,” said Steve Foster who, along with business partner Tim Adams, has successfully tied charitable giving with quality food and service to make the Red Osier® Restaurant in Stafford a premier dining destination of Western New York.

“Genesee County has been forgotten over the years here,” Adams said. “We believe that the more we support local organizations, the more success we will have.”

Foster, an Alexander native, and Adams, who grew up in East Bethany, officially took ownership of the restaurant – known throughout WNY for its prime rib – on April 20 of last year, and have displayed a large measure of generosity to the people of Genesee County through event sponsorships, donations and employee-supported fundraising.

As a result, the Red Osier® Restaurant has been selected as the Special Service Recognition of the Year award from the Genesee County Chamber of Commerce.

Foster and Adams, who also own Adams’ Welding & Fabrication in Stafford, will be honored at the 45^th annual Awards Ceremony on March 4 at Quality Inn & Suites on Park Road.

In her nomination letter, Lynette Skelton of Starowitz Farms in Byron praised Foster and Adams for purchasing the restaurant – possibly saving it from closing for good and saving the jobs of around 60 employees.

“The two men decided to take the chance, and the opportunity to save the local landmark and the local jobs in their community,” Skelton wrote.

Foster, a Red Osier® employee since 1998, said he was hesitant about buying the business – “it needed a lot of help,” he said – but finally agreed. Since then, and he and Adams have moved full speed ahead.

The list of the duo’s Genesee County civic contributions over the past 18 months is impressive, to say the least:

-- The Genesee County 4H program. Tim is a former Geneseean of the Year for his service to 4H and Cornell Cooperative Extension, and he is continuing his support by purchasing two pigs (which have been processed for special dishes at the restaurant).

-- GO ART!’s Picnic in the Park. The restaurant was the major sponsor for the July 4^th event last year, coming to the forefront at the last minute to prevent the event from being canceled.

-- Genesee Cancer Assistance. A joint venture between the restaurant and welding shop last Thanksgiving resulted in the presentation of $10,000 to GCA – money derived from proceeds of diners that day and a contribution from the welding shop.

-- Le Roy Food Pantry, Genesee County Animal Shelter, Crossroads House, Michael Napoleone Foundation. The two men contributed to fundraisers supporting these causes.

-- Oatka Festival, American Warrior Event at Frost Ridge, Le Roy Youth Football.  The restaurant signed on as major sponsors for these events, and also has sponsored individuals participating in horse shows, cheerleading contests, and other endeavors.

-- Spirits & Skivvies. An employee-led initiative, more than 600 pairs of socks and underwear were donated to the homeless.

“Our staff is right with us every step of the way,” Foster said. “They are on board with our donation program.”

On the business side, the owners said they have “broken every record” for sales – seeing repeat and new customer and raising the average per capita bill from about $25 to around $45.

“Everything here is made from scratch – the meals, desserts, salad, bread; it’s all fresh,” Foster said.

While prime rib is the main attraction, the menu includes a variety of dishes, and much of the food and some of the spirits and liquors are purchased from local vendors.

The owners also reported that, upon their return from a recent trip to Nashville, they have purchased a custom-built, 24-foot food trailer with a full kitchen “to take our chefs out on the road.”

They said they will be able to cater weddings, parties, graduations and other gatherings, and hope to get that started in May.

“It’s a replica of our kitchen,” Foster said.

The Red Osier® opens at 4 p.m. Tuesday through Saturday and at 1 p.m. on Sunday. For more information, check out its website – www.redosier.com.

Saturday, the Genesee County Chamber of Comemrce held its annual awards banquet at the Clarion Hotel in Batavia.

Pictured are award recipients, back row: Jay Gsell, Tracy Miller, Pete Zeliff, Matt Ryan, Jeff Post, John Post and Rob Walker; front row: Pamela McCarthy, Loretta Miller, Susie Boyce, Meg Ryan and Shelley Falitico.

Photo courtesy the Genesee County Chamber of Commerce.
Photo by Mark Gutman/Daily News.

For coverage of the award winners:

• Chamber Awards: Post Dairy Farms honored for excellence, advocacy
• Chamber Awards: Susie Boyce -- 'fair-minded, dependable and tireless'
• Chamber Awards: Barry Miller had outsized impact on community
• Chamber Awards: the New p.w. minor steps forward one shoe at a time
• Chamber Awards: Guthrie Heli Arc is growing its customer base, and now sells Primo grills, too
• Chamber Awards: Even after 23 years, Jay Gsell's passion for his government job remains strong
• Chamber Awards: Whether dancing or shooting hoops, Challenger Program helps disabled children do more

(File photo: Barry Miller serves as Genesee County coroner during a May 2014 DWI drill at Pavilion High School.)

The posthumous recognition of Barry Miller by the Genesee County Chamber of Commerce, is a reminder of the positive difference one individual can make in his community.

Miller, a lifelong Bergen resident and volunteer firefighter, died Sept. 23, 2015, while aboard an ambulance responding to an emergency call. He has been chosen by the Chamber as a 2015 Geneseean of the Year.

“I think what you could learn from Barry’s life, is that you can have an impact if you’re willing to put in the time,” said Don Cunningham, Bergen’s town supervisor.

“It takes a lot of dedication, and Barry was willing to give that dedication,” he said.

Miller, 50, grew up on Buffalo Street, the son of Tracy and Loretta Miller. He graduated from Byron-Bergen High School in 1983. He was the owner of Miller’s Millworks, a custom-designed furniture business he started in his basement and eventually located on Lake Avenue in Bergen. He also owned the Beaver River Lodge in the Adirondacks

Miller was passionate about emergency services. He joined the Bergen Fire Department when he was 18, and continued to volunteer for 31 years. For the past decade he had been the department’s chief of Emergency Medical Services.

He started the fire department’s Explorers Program, and was also a Genesee County coroner.

Cunningham grew up with Miller, but established a close friendship while they were both serving on the Bergen Town Board. “His mind was always going,” Cunningham said. “He always had ideas for things, and he was driven to follow through.”

“It was just constant. Fundraisers, local projects — he had his hand in everything.”

What made Miller unique, Cunningham said, was that he was drawn to respond to emergency medical situations. But community causes especially close to his heart, were those dedicated to children, and battered women.

Whatever the situation — a fire alarm or a fundraiser — it seemed like Miller was always “the first guy on the call.”

“That’s what makes his loss so profound,” he said. “There are not that many people like him, and in a small community, when you lose that individual, it leaves a big void.”

Susie Boyce works indefatigably to help make her community a better place. She's got a reputation for being good at organizing, a multitasker with a ready smile and the ability to work well with behind-the-scenes colleagues who take on events, from the mundane to the sublime, fund-raising, and scores of committees.

"Susie is passionate about the organizations that she serves and gives 110 percent to everything she is involved in," said Jane Scott, of Five Star Bank, in her nomination paper. "(She) is well respected and liked throughout the community. She is fair-minded, dependable and tireless."

The Batavia resident is the Genesee County Chamber of Commerce 2015 Genessean of the Year.

(The late Barry Miller is also being honored with this award tonight.)

Scott says she has known Boyce since 2004, when they met while attending Leadership Genesee. Since then, they have worked on numerous committees and boards, and served with organizations together.

Where does Boyce get all the energy to work full time as an account executive at Lawley Genesee Insurance agency and volunteer countless hours on behalf of nonprofits?

"When you're helping people in the community," Boyce said, "you don't think about the energy or effort it takes. If you're helping others and you're passionate about what you do, you just get it done."

But she credited others for helping make her contributions possible: her employer, one that encourages community involvement; her fiance, who doesn't complain about their lack of dinners together; coworkers, who share her passion for public service; and great, smart people who serve with her in various organizations.

"It's just a part of my life," Boyce said. "I always stay busy. I volunteer because that's how I was raised. My mother volunteered. It's who I am. Luckily, I have great parents who taught me to give back."

Her volunteerism can be traced to her teenage years, when she attended Byron-Bergen High School.

These days, Boyce volunteers on behalf of Genesee County United Way for years, chairing the 2008 pledge campaign and spearheading its annual Day of Caring, which she continues to co-chair. The event brings together hundreds of volunteers to do about three dozen much-needed, long-overdue projects countywide -- from picking up trash and painting, to planting flowers and cleaning attics. In addition, Boyce serves on the United Way's Allocations Committee, helping to distribute more than $250,000 to community agencies.

The Batavia Rotary Club awarded her its highest honor for her exemplary contributions, naming her a Paul Harris Fellow. In Rotary, Boyce is the Social Director and chairs the popular annual Christmas Party, plus she serves on its Scholarship, Brewfest and Fly-in Breakfast committees.

She has served on the board of the Rochester Regional Healthcare/United Memorial Hospital since 2008 and is now serving as the hospital Foundation president. In the past, she has served on its finance and executive committees. She is chair of the Dessert Dash Committee for the annual Hospital Auction.

In Leadership Genesee, from which Boyce graduated in 2004, she was named Alumni of the Year in 2011. She has served on various Leadership Genesee committees, led day sessions, and was the former Class Radar for Leadership Wyoming's Class of 2008.

Since 2004, Boyce has volunteered on behalf of the Jim Kelly Celebrity Golf Classic, which benefits children via the Kelly for Kids Foundation.

For Eagle Star Housing, a private not-for-profit (with facilities in Pembroke and Spencerport) providing transitional homeless housing for veterans and their families, Boyce chairs fundraising events.

She's on the board of the Batavia Development Corp. and has been since 2007; currently serving as treasurer.

Annual "Walk the Villages" -- an initiative started by former NY Sen. Mary Lou Rath -- is also something Boyce participates in. Participants visit and “walk the villages” of as many participating municipalities as possible. Walkers are encouraged to learn more about each community and visit local merchants.

As for the Chamber award, Boyce said "I actually was surprised. I am humble that somebody would be honoring me as Geneseean of the Year. We live in a great community. We are lucky to have the Batavia Development Corp., the hospital, the Day of Caring, which has the most wonderful committee. There are so many good people out there."

Running a family farm is enough to keep anyone busy.

That’s certainly true for Jeff Post, a fifth-generation owner of Post Dairy Farms, LLC, located at 4103 Batavia Elba Townline Road, Oakfield. Nevertheless, Post makes time for still another role  — that of ambassador.

His family’s farm welcomes hundreds of visitors each year, many of them youngsters from the surrounding area.

“We’ve been really active in getting people on the farm and seeing things,” Post said. “A whole gamut of people. And I’m always happy to host. Especially children with their parents, so they can know that their food is safe and where it’s coming from.”

A tradition of both excellence and openness are among the reasons Post Dairy Farm was chosen by the Genesee County Chamber of Commerce as its 2015 Agricultural Business of the Year.

Mike Davis, a county legislator and manager at Upstate Niagara Cooperative, Inc., in Batavia, praised the farm for its role as educator.

“The Post family has hosted numerous tours for key customers, students of all ages, as well as groups of Cooperative employees and have provided all a better understanding not only of their operations, but agriculture in general,” Davis wrote in support of the nomination.

“The farm produces an extremely high-quality product using innovative technology, while also being good stewards of the land,” he added.

Post Dairy Farm has deep roots in the community. Seward Post — “my grandfather’s grandfather,” Jeff post said — began farming on Pearl Street, Batavia, during the late 1800s. The farm moved to Townline Road about 1890 “and has just grown since,” Post said.

Ownership passed to Leo Post and then Ken Post — Jeff’s grandfather — who continues to work every day. The 900-acre farm is currently owned by Jeff Post, his father Dan and uncle John.

Two other family members, Jeff’s aunt Laurie Post and cousin Kailynn Stacy, work on the farm. They are joined by two non-family employees.

The dairy operation includes about 400 cows and 300 young stock. The family grows feed corn and alfalfa for cattle, but also wheat and string beans for human consumption, Post said.

Perhaps the farm’s biggest innovation — and an attraction for many visitors — is the robotic milking system that opened in June 2010. It milks 240 cows, three times a day, Post said, and allowed the farm to significantly grow is operations without adding to labor costs.

“You have to be reinvesting in your business, obviously, to stay in business,” Post said.

The family still operates a traditional milking parlor, where 120 cows are milked an average of twice a day.

Farming — dairy farming in particular — faces numerous challenges. Two of the biggest, Post said, are depressed milk prices and the prospect of higher labor costs forced by minimum-wage increases.

Added to that, he said, are often emotion-driven concerns about food safety, labeling and animal welfare.

“That challenges farmers to be advocating for ourselves all the time,” Post said.

He hopes that advocacy, also inspires young people to consider careers in agriculture. It’s a field that needs young talent, and embraces a wide range of interests, from herdsmanship to high technology.

Indeed, the farm has hosted a Genesee County Business Education Alliance “robotics camp” for middle school students.

“This is one thing I always talk to kids about,” Post said, “even if you don’t want to be a farmer, there are so many skills that farming and agriculture support — cattle nutrition, welding, manufacturing. There’s just so much out there.”

Post Dairy Farms has racked up a number of honors over the years, including recognition as a Dairy of Distinction. It was named 2013-14 Business Partner of the Year by the Business Education Alliance, and 2014 Conservation Farm of the Year by the Genesee County Soil & Water Conservation District.

Post said the Chamber award is appreciated.

“It’s always nice to be recognized for what you do,” he said.

The oldest business in Genesee County was set to shut down on July 31, 2014, nearly done in by lackluster sales and a frumpish product line, despite having outsourced 100 jobs to China in an effort to keep costs down and stay afloat.

But thanks to two local guys who stepped up and came to its rescue, creating the New p.w. minor company, the 150-year-old shoemaker and orthodics producer is still standing, striving to thrive.

Fifty jobs were retained by keeping the business, located at 3 Treadeasy Ave. in the City, in operation. Then the hard part of rebuilding began.

Peter Zeliff and Andrew Young, although the latter is no longer with the firm, invested in the business, worked with local and state officials to work on bringing back those jobs from China, hired new designers and are revamping the product line. Things are turning around. This is why the New p.w. minor was named the Genesee County Chamber of Commerce's 2015 Business of the Year.

"I honored to be named Business of the Year," Zeliff said. "I don't know that we deserve it yet. But we're moving in the right direction. It's taking longer that I had planned on, but we're going to get there."

Zeliff and Young didn't need to take the risk, but they valued a mainstay business of the local economy and did not want to see it close. Zeliff is now CEO of p.w. minor and sits on the board of Oakfield-based EIF Renewable Energy Holdings, LLC, where he once was an executive. Young is a real estate broker and investor.

"Our goal is to bring manufacturing back to Batavia and expand it," Zeliff said in August of 2014. "We are excited to be a part of the resurrection of this American icon."

The company was founded in 1867 by two brothers shortly after they returned from fighting in the Civil War. But despite its historic roots and rich tradition of making high-quality leather footwear, like many small and mid-size businesses, worldwide economic trends and the withering of manufacturing in the Northeast took its toll.

Reversing the gloomy course of p.w. minor took money, business acumen, vision and commitment, according to the leaders who embraced Zeliff and Young's plans, including Gov. Cuomo, Sen. Michael Ranzenhofer, Steve Hyde, president and CEO of Genesee County Economic Development Center, Assemblyman Steve Hawley, Howard Zemsky, president and CEO of Empire State Development, County Legislature Chairman Ray Cianfrini, et al.

Last year, p.w. minor outlined long-term plans to upgrade and automate its production facilities, putting the total price tag at $7.5 million. Empire State Development pledged to provide up to $1.75 million in performance-based tax credits, including a $900,000 state-backed aid package to re-shore the China jobs and add jobs.

Since the acquisition in 2014, Zeliff said 30 jobs have been added, but five of those were temporarily cut today (not the 10 as rumored).

"We expect to bring those jobs back in four to 12 weeks," Zeliff said this afternoon.

He explained that later this year -- late summer, early fall -- newly purchased production equipment should be in place in Batavia-- to help do the jobs that were being done in China. So far, Zeliff said $1.3 million has been invested in new equipment to upgrade and automate facilities here; and another $500,000 will be spent this year on shoemaking equipment, including molds, from Italy, known worldwide for shoes and leather goods.

New shoe designs were rolled out, or are being developed, that offer not just the fit and comfort p.w. is renowned for, but style, too.

There's been a big learning curve, and sometimes it's been frustrating. Zeliff said it's sometimes s-l-o-w going when it comes to dealing with state bureacracy. And developing new molds and products, likewise, has taken more time to achieve than he initially anticipated.

"I was a landfill gas-to-energy person," Zeliff said. "I may have underestimated what it takes to do this, but we'll get there."

It might seem odd that a man who has spent his entire professional career in government would distrust government, but if you understand there are different levels of government, it makes perfect sense.

And it explains why a man like Jay Gsell would use the experiences that shaped him as a youngster growing up in the 1960s to drive his chosen career path.

From the outset, Gsell avoided jobs in state and national bureaucracies and instead focused on local government, where he thought he could have the greatest impact, do the most good for the most people.

"I still have a rampant skepticism of state government and the federal government in terms of, you know, the attitudes in many cases where I don’t sense there has been a necessary evolution in many cases," Gsell said. "I like to think that what we do here at the local level, whether it’s at the city government level, a village level, town or county level, is we’ve done a lot a more, been a lot more progressive, been a lot more creative, tried to do things that work for the greater good of the greater number, with, I guess, a  sort of altruism."

Gsell's approach to his work as county manager -- a single-minded focus, dedication, and that sense of civic purpose -- is why he is the recipient of the 2015 Wolcott “Jay” Humphrey III Community Leadership Award from the Genesee County Chamber of Commerce.

Not that local government is always perfect. Gsell, after all, grew up in New Jersey.

"Where I grew up in New Jersey, it was always government is just bad, you know," Gsell said "Even today you look at it and it still happens in New Jersey.  You look at the last three or four mayors in the city of Atlantic City. It’s not only a city that is totally bankrupt, but three or four of them were indicted. It’s kind of like the governors of Illinois. There’s a Who’s Who list on the post office in Atlantic City and it has more public officials on it than it does regular criminals."

There are bad actors everywhere, of course, but the value of local government is it is the government that is closest to the people and where the average citizen can have the most impact.

As a child of the 1960s, Gsell is well acquainted with the Vietnam War and Watergate. Those towering events influenced his views on bigger governments tremendously.

In college, Gsell's English class was given an essay assignment, asking the students to share their take on the Vietnam War. Gsell's response, "Why don't we get the hell out?" The U.S. had no business being there in the first place and people were spitting on returning soldiers.

"To me, that's really where I started to say, 'wow, I’m having sort of an epiphany here' in terms of, you know, the attitude," Gsell said. "Shortly thereafter we started seeing what was going on in the next administration in Watergate and other things and it just kind of kept reinforcing the fact that those next levels, those upper levels of government were, one, not the place I wanted to work, and two, the trust factors, things of that nature, were not real high."

Gsell couldn't escape Jersey right away. He needed a place to start, and he landed a job in Trenton. While at Trenton, he completed his master's in public administration, finishing the course work in 18 months. Gsell ran track in high school and in college, so he was able to get his master's at American University at no cost by becoming a track coach at the campus.

Gsell doesn't run anymore, because of a heart condition discovered and dealt with in 2010, but he can be found most mornings on the city's streets out for long walks. It's how he prepares his mind and body for a full day of work.

From Trenton, he traveled to Norton Shores, Mich., and Eau Claire, Wis. 

He worked in both cities for an administrator named Steve Atkins, who became a career-long friend and mentor.

After several years of working together, Atkins told him it was time for him to strike out on his own, lead his own administration. Gsell went to Marshalltown, Iowa, and Atkins ended up in a new job just down the road in Iowa City.

Atkins retired five years ago, but he and Gsell still talk regularly.

"We never stopped communicating in terms of what we’ve done throughout our careers," Gsell said.

In Marshalltown, Gsell found himself inheriting a financial crisis brought on by corruption. Marshalltown's treasurer and the president of the Iowa Trust were involved in what turned out to be a Ponzi scheme that wiped out $107 million worth of investments for 88 local governments.

"We woke up one day in December of 1991 and everything was gone, except the stuff he (the president of the trust) had, the boats and houses and some of the other, shall we say, accoutrements of a high lifestyle that he still possessed," Gsell said. "The local governments were on the verge of bankruptcy."

Marshalltown itself was out $7 million.

"About a year and a half later after we recovered 95 percent of the money," Gsell said. "The city attorney and I worked together and we got rid of the city treasurer. He had her escorted out by a police. She was 15-year employee who thought that she was untouchable but I said, 'Elaine, you had to know better.' "

Even though the fiasco started before Gsell took over as the administrator in Marshalltown, the turmoil didn't leave him unscathed. After it was resolved in 1993, "it became fairly obvious that it was time for me to seek other employment."

So he applied for the open county manager's spot in Genesee County, replacing Charlie Myers, who had been on the job for 11 years -- a long time for anybody to hold a top slot in local government.  

The county started with 90 candidates and when it was reduced to 10; the final 10 were brought to the town of a series of interviews with three or four panels of local community members.

Obviously, Gsell won the job. He's been at it for 23 years and though he knows retirement can't be too far away, he has no immediate plans to stop.

He's still energized by the challenge of making local government work, even in a climate of state and federal mandates, financial restrictions and ever tighter budgets.

Among the accomplishments Gsell thinks he can point to are assisting with the consolidation of emergency dispatch and helping the city get out of the ambulance business, and now he's charged up about potentially helping the YMCA expand its programs and possibly move into a new building.

Genesee County has provided the kind of stability he expected when he took the job.

"To me, this is pretty nonpartisan at the county government level," Gsell said. "I recognized that yes, Sheriff is Republican, Country Clerk is Republican, the DA is probably a Republican, and certainly the majority of legislators. But when it comes to my job, because my code of ethics says you have to be apolitical or basically you don’t belong in this profession, that’s worked out very well here and I think this country, in general, has conducted itself in that way.

"We have a service to provide. We have to do the best for the people that we serve and also we have to keep thinking about the idea that it’s not because that you have a political persuasion or that you have a certain status in the community."

Gsell leads a healthy and sober life. He sees that sort of straight-and-narrow discipline as part of his chosen career as much as understanding the numbers behind pension plans and the complicated formula for figuring out the tax cap. He hasn't consumed an adult beverage since the day he watched O.J. Simpson in his white Bronco on an L.A. freeway in 1994. 

"You will never see me in a police blotter or blowing anything but a .000000," Gsell said. 

He's also never even touched, even in college, any recreational drugs.

"I lead a pretty pedestrian life in that regard," he said. "To me, it's part not putting myself in those situations where it's like 'oh wow, look at that. That person thinks that they could get away with stuff because of his possession and his title.' I don't run that way. Basically, you live like you wanted to be treated. That means you are pretty much clean as the driven snow. I am not perfect certainly, but I also don't put myself in situations that I think reflects on what I think should be the image of this organization and what I would like to think is my personal persona in the community."

Gsell has served on the Board of Directors for United Way in every community he's worked. He's also active in Rotary, as well as other community organizations over the years. Community involvement, he said, has always been a way for him to expand his horizons and meet new people.

"I guess I call it my passion to be involved in those kinds of initiatives and those kinds of efforts, that say, 'This isn't just my day job, but it is also how I try to improve the community,' " Gsell said.

Guthrie Heli Arc, Inc., provides a one-stop shop to purchase sewer trucks, street sweepers, grapple loaders, refuse bodies, recycle trucks, and carpet tippers, both for municipalities and the private sector. They also offer welding repair and recertification of pressure vessels, such as those used for propane, fuel oil, and gasoline.

Guthrie Heli Arc is the Genesee County Chamber of Commerce 2015 Small Business of the Year.

(It is located at 6276 Clinton Street Road, Bergen. And although it has a Bergen address, it pays Town of Stafford taxes and for municipal permits and similiar issues, deals with Stafford government.)

Owners Matt and Meg Ryan purchased the company from Meg’s dad, Bill Guthrie, and became full owners approximately three years ago. Meg is president of the company and said "in a short time, we went from renters, to buying property, which quadrupled our space and currently have nine employees.”

They have also recently started to sell Primo grills, which are ceramic charcoal grill/smokers that are made in the USA.

Matt Ryan has a mechanical background from his experience in the Army and learned welding from Meg’s father and other workers. He is a certified welder and runs the shop.

Meg has a history of selling truck equipment. She originally worked with her father, then moved out of state where she gained sales experience.

Through the purchase of the business, they were able to retain some of Bill Guthrie’s core customers. They are members of the Genesee County Town Highway Superintendents Association and work with other municipalities. They are working hard, going door-to door, going out on the road, gaining more customer base and continuing to grow.

When asked what she is most proud of, Meg said “I am extremely happy Matt and I are able to do this together; happy to be in the Town of Stafford in a community that supports our business; and lucky to have good long-term employees."

Press release:

The Genesee County Chamber of Commerce will celebrate its 44th Annual Awards Ceremony on Saturday, March 5, at the Clarion Hotel, Park Road, Batavia. This is the County’s premier event that honors businesses and individuals for their achievements in business, community service and volunteerism. Tickets are $50 per person or a table of 10 for $450.

The evening begins at 5:30 with hors d’oeuvres, entrée tables & cash bar (no formal sit-down dinner is to be served). The Award Program starts at 7 o'clock when dessert and coffee will be served.

This year’s honorees are:

-- Business of the Year: The New p.w. minor   
-- Small Business of the Year: Guthrie-Heli Arc, Inc.  
-- Agricultural Business of the Year: Post Dairy Farms, LLC   
-- Special Community Service Recognition of the Year: GLOW YMCA Challenger Program  
-- Geneseeans of the Year: Susie Boyce and Barry Miller (posthumously)
-- The Wolcott “Jay” Humphrey III Community Leadership Award: Jay Gsell 

The Genesee County Chamber of Commerce held a gala at the Clarion Hotel last evening to honor its 2014 award winners.

(Pictured above L to R) 2nd row -- "Business of the Year" Applied Business Systems, Lisa Ormsbee, Connie DiSalvo, Jim DiSalvo, Jason DiSalvo, Steve Samis;  "Geneseean of the Year" Margaret "Peggy" Lamb; "Industry of the Year" Muller Quaker Dairy, Karen Banker, Kevin Williams. "Geneseean of the Year" William "Bill" Schutt.

(Pictured above L to R) 1st row -- "Innovative Community Contribution of the Year" Merrill Lynch, Steve Tufts, Joshua Dent, John Riter; "Agricultural Business of the Year" Corcoran Custom Services, Stacy Corcoran, Bill Corcoran. "Special Service Recognition of the Year" Genesee Cancer Assistance, Inc., Dr. Kevin Mudd.

To purchase and view pictures contact: https://www.facebook.com/SteveOgnibenePhotography

Steve Samis - Applied Busniess Systems

Kevin Williams - Muller Quaker Dairy

Bill & Stacy Corcoran - Corcoran Custom Services

Steve Tufts, John Riter, Joshua Dent - Merrill Lynch

Joe Gerace, Carol Grasso, Toni Funke, Paul Figlow, Dr. Kevin Mudd, Ellen Bachorski together pictured for Genesee Cancer Assistance

Jay Gsell with Margaret "Peggy" Lamb - Geneseean of the Year

William "Bill" Schutt - Geneseean of the Year

More pictures on Steve Ognibene Photography's Facebook page.

This is the third in our series of profiles of the 2014 Chamber of Commerce Award winners. The awards will be presented at a dinner at the Clarion Hotel on Saturday.

When a manufacturer impacts a region economically like Muller Quaker Dairy has, that’s a big boost for the area. When that manufacturer also turns out to be an outstanding corporate citizen, then it should be recognized. And it has been. The Genesee Chamber of Commerce named Muller Quaker Business of the Year for 2014.

Muller Quaker Diary is the biggest dairy manufacturing plant to open in Genesee County in 55 years. It’s provided a huge boost economically to the region. It pumps as much as $150 million annually into the local dairy and fruit farms. That’s on top of the $206 million capital investment Muller Quaker made to build the giant production plant in the Ag Park location. Plus, Muller Quaker sources all milk for its yogurt locally.

Muller Quaker Boosts Local Economy

The facility also provided about 160 new jobs — all of which are at the computerized facility. With a new production line starting in the fall, Muller Quaker expects to add as many as 20 to 30 additional jobs to the plant’s payroll. This is in addition many jobs the facility has created in the community’s agriculture, hospitality, and business services sector.

“We have much more room to expand the plant,” says Kevin Williams (pictured), supply chain vice president, who has been with the company about three years. “We built facility so it could grow with our business. And we continue to innovate new and delicious products so we can do just that." 

The facility sits on 82 acres of land in the Ag Park and has three production lines that can produce more than 120,000 cups of yogurt per hour. It can accommodate up to eight production lines with room for future expansion. The Muller Quaker Dairy plant is the largest LEED-certified dairy manufacturing plant in the world.

Makes Impact in Community

In addition to stimulating the area's economy, Muller Quaker makes an impact in the community. Employees invest hundreds of hours annually in community activities, like participating in food drives and supporting the Salvation Army at Christmastime. Muller Quaker also supports local educational projects and gives facility tours for kids and residents.

“We’re involved in numerous community projects,” says Williams. “In fact, we encourage employees to go out into the community and contribute. Put simply, we get involved. And it’s our absolute pleasure to do so. It’s the way we like to operate.”

From a marketing standpoint, the production facility helps Muller Quaker compete in the $6.2 billion U.S. yogurt marketplace. It serves as the national production and distribution center for the Muller brand, which launched in select regional markets in 2012. Its products include Muller Corner®, Muller Greek Corner®, and Muller FruitUp™ varieties. 

The facility’s yogurt helps satisfy the increased demand for value-added dairy products in America, where per capita consumption of yogurt is generally less than half that of Europe. Per capita consumption in the United States has more than doubled in the past decade, according to an article in Food Business News. Retail sales in the United States are expected to approach $9.3 billion by 2017.

Joins Two Powerhouses

The Muller Quaker Dairy joins the complementary strengths of two powerhouse global companies. The Quaker Oats Company, a subdivision of PepsiCo, is among the world’s most recognized and trusted brands. The Theo Muller Group is one of Germany’s largest privately held dairy businesses. It’s also among Europe’s top yogurt producers, making yogurt and other products for more than 100 years.

The Muller Quaker Dairy stands poised to help its parent company dominate the growing yogurt market in the States. By boosting the region’s economy and helping out in the community, it’s increased the region’s optimism -- ample reason to name Muller Quaker the Business of the Year for 2014.

This is the first in our series of profiles of the 2014 Chamber of Commerce Award winners. The awards will be presented at a dinner at the Clarion Hotel on Saturday.

Applied Business Systems (ABS), owned and operated by Jim and Connie DiSalvo, took the dreary task of stuffing envelopes to new heights when they began their own business three decades ago. They saw a need for businesses to outsource "forms distribution" and it started from there.

Stuffing, addressing, and mailing thousands of letters is an onerous task, often requiring more staff time than many businesses can afford. So developing cost-effective means to reduce the burden of mailing seemed like a worthy enterprise in which to invest.

Today, ABS mails more than four million letters a year for local businesses and others across the country. It is the recipient of the 2014 Entrepreneurial Business of the Year Award from the Chamber of Commerce.

Located in the Harvester Avenue complex, it's another well-hidden success story here in Genesee County, said Paul Saskowski of Genesee County ARC.

ARC has worked with ABS for more than 20 years, and knows firsthand that ABS works hard to cut customer costs and deliver outstanding work on-time, Saskowski said, explaining why he nominated them.

“Mailing individual pieces to thousands of different customers seems like a daunting task,” Saskowski wrote in his nomination letter. “It used to be a secretary typing the paper, folding the paper, stuffing the envelope, addressing the envelope, sealing the envelope, applying postage and taking it to the post office. It hurts just to read the process…ABS decided to take on these tasks and provide that service to customers in the most cost-effective ways possible.”

Their innovation has made a tedious process less "hurtful."

“We’ve taken our knowledge of the forms and printing industry and applied that to our customer’s needs and paying points, and truly, with that type of relationship and partnership, we’ve been able to consistently provide our clients with a great finished piece based on what their business needs were,” said Vice President of Production Steve Samis.

Despite the huge volume forms they handle, ABS has built a great reputation. Saskowski attributes that in part to their emphasis on proper preparation and labeling, as well as their ability to effectively collaborate with clients.

“If the lowest cost comes out of sorting 60,000 pieces to 35 individual zip codes in that county, ABS gets it done,” Saskowski says. “When ARC needed to change their billing procedures for their trash and recycling business, the professionals at ABS helped smooth out the task of billing thousands of new customers."

Whether it's designing forms or logos, or making the database fit, ABS finds ways to meet their customers' needs.

An entrepreneurial spirit helps make that possible. The Disalvos have always had that, but they are probably better known to the community at large for having a lot of holiday spirit.

Each year, around the holidays, the couple treats more than 1,000 visitors to a spectacular light display, known community-wide as “The Lights on Fargo.”

At work or at home, the DiSalvos find ways to shine.

All of the most important legislative accomplishments of the past 20 years -- the period Mary Pat Hancock served the 4th District -- are of "a piece," Hancock says.

In that time the Legislature paved the way for countywide water, created a comprehensive plan, a smart-growth plan, instituted farmland protection measures, turned the Industrial Development Agency into the Genesee County Economic Development Center and set the county on a path toward greater prosperity and stability.

None of those initiatives can really be considered separately from the others, Hancock said.

"You weave a fabric," Hancock said. "The different kind of things that go in and out and then you have a piece. But without that one strand or without those different threads, it just doesn't make anything. It falls apart."

Hancock was skeptical about running for the Legislature in 1992 when friends first approached her to fill the vacancy left by Steve Hawley's departure for the state Assembly.

She wasn't sure if she would have the time and if she was up to the task, but they persuaded, noting her with her school board experience, her study of governmental administration (school administration, specifically) and the fact that she would need to attend only one meeting a week. So she decided to give it a try.

It turned out she had to beat a primary challenger, and her election led to 20 years serving the people of Genesee County, the last decade as chairwoman of the Legislature.

All that service -- service that stretches back in Genesee County more than a decade prior to her election to the Legislature -- is why the Chamber of Commerce selected her to receive the Wolcott “Jay” Humphrey III Excellence in Community Leadership Award.

Hancock said she is humbled by the award because she knew Humphrey and how dedicated he was to Genesee County and how enthusiastic he was about improving the quality of life locally.

"When we were looking for somebody to be in charge of the IDA, he just found that task so important. I was one of the people on the committee to select the person and he came to me about it and I said we we were doing our best, and he said, 'no you don't understand.' "

Later, Hancock was on one of the annual agricultural tours, but she had taken her own car because she had to leave early. As she was leaving, Humphrey jumped into the passenger seat of the car and asked how the search was going for a new head of the IDA, what would become the GCEDC.

"He said, 'you're not taking this seriously enough,' He said, 'this is so important.' Then he gave me this whole thing about how it could impact our county and how we could have all of these industrial parks. He had it all right there in his mind and I thought, 'Oh, my, I hope I don't screw this up.' "

Genesee County has always been important to Hancock, as it was to her parents, who always maintained a home here even as her father's job -- a VP with the railroad -- took the family to Pittsburgh and Chicago.

"It's just such an extraordinary place. The people are extraordinary. The physical beauty of the county is just bar none."

Hancock was born in Pittsburgh, went to elementary school in Batavia. In middle school her family moved to Chicago. She got her degree in education from Northwestern University and then taught English and Art at a school Lake Forest, Ill.

After a couple of years of teaching, Hancock decided she wanted to get her master's degree and become a school counselor.

Her parents weren't too keen on the idea.

"My parent were very proud that I graduated from college, but they really didn't think it was necessary for me to go on and get a master's degree."

Even so, she managed a fellowship for the University of Buffalo, so neither she nor her parents had to pay for her graduate degree.

It was at UB that Mary Pat met Bill, whom she married in 1957. They would have four children: Billy, an educational counselor, Ann Marie, a nurse with a school district, Tom, a school psychologist, and Katherine, who works in early childhood education.

Bill received his dental degree the same day Hancock received her master's and the couple had their first child.

Hancock essentially took 20 years off from her career in education to raise her family.

Bill worked in public health service and the family moved to Chicago, New York City and Buffalo.  Bill had plans to become an orthodontist, but then decided maybe it would be better to open a private practice in Oakfield, so the family returned to Genesee County.

While raising her family in Batavia, Hancock got involved in the community. She ran for the library board. She served on the school district board and on the BOCES board.

Once the kids were grown, Hancock decided she wanted to do what she once trained to do, become a school counselor.

She had to be recertified, which turned out to be a lot more work than she expected, and she took classes at UB, RIT and Rochester so she could get up to speed as quickly as possible.

When there was an opening at Batavia Middle School for a counselor, she applied for the job, but when she showed up for the interview, she found that instead they were interviewing her for a counselor's job at the high school.

Hancock was a counselor at BHS for 20 years, a job, she said, that she loved.

"It was a great job. It was super. The children, the kids, the fact that you never had a dull day. If you were feeling kind of down, the people at the school, my gosh, they were such fun."

In the midst of her 20-year career at BHS, she was elected to the County Legislature, which worked out because even the Legislature's committee meetings are after the school day is done.

There was a sense in those early days on the Legislature, Hancock said, that the county wasn't as well organized as it could be. Issues were dealt with in a piecemeal manner. There was no plan.

That was exemplified by the County Airport.

"When I first got up there, there were some things we just constantly, constantly, constantly talked about meeting after meeting after meeting. One of them was the cost of the airport and (the) insignificant contribution it was making to our county. Some said just get rid of it because it was causing problems and losing money. More than that, it was just a wrangle and I thought this is no fun. It was just a wrangle."

Eventually, the airport went from money loser to money maker, but only after the county began to get organized, first under Chairman Roger Triftshauser, then under Hancock.

"We needed to take a deep breath and focus. I was not the only one who felt that way. It was just such a muddle."

The first big item to focus on was bringing countywide water here in cooperation with the Monroe County Water Authority.

Asked if that wasn't just a big political mess, Hancock said, well, yes, it was political, but you've got to understand ...

"There were a lot of people, a lot of entities, a lot of towns, villages and the city, involved. The people were doing the work representing their particular spots, their towns, their villages, their city, so of course there were politics because all politics are local. Those individual areas wanted to make sure they were well represented. They wanted to make sure the deal wasn't going to be lethal for them."

While the water deal was still being hammered out, Triftshauser retired and Hancock was elected chair.

That was quite a turbulent time to take over such a big job, Hancock said.

"That was an exciting period of time. When Roger left, it was scary to take over because there was so much going on, but it was also exciting."

It was at this time that the county was tackling a comprehensive plan -- which also involved all the towns and villages and city -- a smart-growth plan, which goes along with countywide water, farm protection and the creation of industrial parks, and transforming the IDA into the GCEDC.

Again, all pieces of the same cloth.

"It really works when you are short of resources if you're long on planning so you can protect yourself from some big mistakes."

Among the accomplishments during Hancock's tenure that she says she's proud of is the county taking over the Office for the Aging from the city, merging the public health departments of Orleans and Genesee counties and renovations to the nursing home.

Hancock's had a pretty busy 10 years. She became chair around the same time Bill died. She's thrown herself into her work.

"This honor (the Humphrey Award) is just something above and beyond anything I ever expected," Hancock said. "I I don't think I deserve it. I went to work every day because I wanted to go. I was in a hurry every morning to get to work because there was so much to do. That was a treat and it was a reward to do that."

Now, Hancock said, it is time to take care of herself. She's enrolled in Tai Chi and Yoga at the Y. She's looking forward to riding her horse some more. She's painting her basement. She's watching the Winter Olympics (something she wouldn't necessarily have had time for in the past). She plans to travel. She plans to visit her grandchildren more. There's a lot she wants to do.

"I would like to live a thoughtful life. Before my retirement, it was getting to where I was just doing one thing right after another. So many plans were put on hold. There were so many things I had to cancel. I would like to make sure the time I have is productively spent."

Which means a plan. Mary Pat Hancock would never be without a plan. It's how you weave the fabric of life.

"I'm a great planner," Hancock said. "I like to plan. It's time for my own comprehensive plan."

It's easy to spot customers who have never been in Adam Miller Toy and Bicycle. They tend to point at things and ooh and aah -- a lot. That's because the inventory is comprised of an amazing array of classic toys and amusements not usually found in one place, certainly not in Big Box stores.

Spinning tops, a stuffed menagerie that can include bats, otters, zebras, squirrels, not just bears and bunnies, and models, kites, puzzles, bikes, trikes, and metal cars of the future as envisioned in the Atomic Age. Games anyone? Remember Mystery Date? Stratego? Or SNL's beleaguered Mr. Bill? Cap guns, authentic Silly Putty?

But more important than retro toys that don't require batteries or electricity is the sublime customer service and personal attention that is more or less lost in the nexus of retail commerce today.

Reason enough, perhaps, that this 96-year-old institution on Center Street in Downtown Batavia is the 2013 Retail Business of the Year, so designated by members of the Genesee County Chamber of Commerce.

"I think it's cool," said owner John Roche of the unexpected accolade. "I guess being nominated by a friend of ours (attorney Michael Rivers) and getting people to vote for us -- it's a task and can't be the easiest thing to do. But I think it's cool. It's a good thing."

So is the toy biz in general, he says, because "It's not a real job. I guess it's one of those jobs where you go to work and it's not work. You have fun and you never work a day in your life."

He and his wife, Cathy, bought the business in 2002.

The enterprise began as a "wheel goods store" in 1918 owned by Walter J. Davis. The building was constructed at 8 Center St. in 1929. Back then, people went to places for specific services; no one-stop-shops existed. There was, say, the baker, the blacksmith, the dry goods merchant, the green grocer, and a place where items with wheels were purchased and repaired. Davis also sold a few toys and tobacco products. He sharpened ice skates, lawn mower blades, and even strung tennis rackets to keep the business running.

In 1946, Adam F. Miller bought the Davis Wheel Goods store, which became Adam Miller Wheel Goods. In the mid-'50s, he put up the distinctive neon sign hanging out front. The business expanded in the 1960s to include toys and hobbies "for kids of all ages" and a year-round full-service repair shop.

Adam retired in the '70s and handed the business over to his children, Joyce Masse and Gary Miller, who ran it for 25 years during which time it garnered the reputation of being "The Neatest Store in Town."

The neon sign was restored in 1990. Long gone was the antiquated term "Wheel Goods" (although the legal corporate name remains Davis Wheel Goods).

Adam continued to visit regularly to make sure all was running smoothly. He died in 2000 at age 90. Subsequently, his children decided to retire themselves and the business was sold to the Roches, of Corfu. The families had known each other for years and were associates in the bicycle industry.

The tradition of quality customer service continued seamlessly.

Moreover, "You don't have to deal with someone who can't make change if the register goes down."

They gladly do special orders, offer free gift wrapping, free layaway, and help with selecting the right gift or choosing the best bicycle.

"Ninety percent of our customers are loyal, repeat customers. They tell their friends, tell everybody about us. That's who I have to thank are these customers for keeping us around so long."

And he doesn't mean just his customers, but also those who've been patrons for 30 or 40 years.

"They bring their kids and grandkids and show them what a real toy store is."

Being available to chat and help select something special results in practically zero returns. They had two after last Christmas.

"I like to tell people, if you buy something and they don't like it -- keep it for yourself, and they often do."

The challenge in bringing in new customers is overcoming the assumption by some that because Adam Miller is a small, family-owned business it's therefore pricey.

"Once they come in here they get it. They can see that's not the case. It's just getting them in the door. We don't have a million dollar advertising budget, so for us, it's definitely by word of mouth that you get people in."

And when they walk through the door, the fun begins.

"You see the smiles on their faces, or the memories that come back to them that make them smile and have good thoughts."

\

Metal can be molded, shaped and welded together so that it becomes something stronger.

So can the youth of our community.

In a manner of speaking, Tim Adams does both.

As owner of Adams Welding and Manufacturing in Stafford, Adams makes and repairs farm equipment and commercial products.

As a community member who grew up on a local farm, Adams remains deeply committed to 4H and donates hundreds of hours of his time each year to the organization.

Adams grew up in 4H and even after turning 19, he remained involved.

"You don't realize right away the impact 4H has on you and the values it instills in you until later on," Adams said. "It's not that you're out of 4H at 19 -- you don't realize at 19 all the values that you've taken from 4H until later on. This last year really hit home that without people who are willing to volunteer there's not going to be organizations like 4H."

This commitment to our community, both as a volunteer and a local business owner, is the reason Adams will receive a Geneseean of the Year Award from the Chamber of Commerce on Saturday night.

"I'm surprised to be getting the award," Adams said. "That's not why I did it. I didn't do it to get an award. I do what I do to help 4H. It's truly an honor to get it, but I never thought what I did was that much more than anybody does. I just did what I did to get it done."

The son of Mike and Debbie Adams, Tim grew up on their farm in East Bethany, where he developed an appreciation for farm equipment that is in good working order.

"I was pretty meticulous about it," he said.

At first, the Adams farm was a hog farm (later adding replacement heifers) and Tim got involved with the 4H Swine Club, where he met the late Ron Komer, whom he said was a big influence on his life and his view of leadership.

"He was always there to help you if you needed something," Adams said.

In high school, Adams was taking a class at BOCES and a classmate, Jake Pocock, asked him if he'd ever tried welding. He hadn't. Jake had him put on the protective gear and weld two pieces of metal together.

 "All it took was one stick rod and I was hooked," Adams said.

Two years of welding classes at BOCES and two years of more study at Alfred State and Adams had a career, and with his connections to the ag community in Genesee County, Adams had a place to start to build a business.

In early 2012, Tim Adams and his brother Scott (Adams Trucking) took a big step together for the growth of both of their businesses and built a shop in Stafford on Route 5.

Adams' involvement with 4H includes leading the Swine Club, conducting the tractor safety courses, serving on various committees and taking charge on some key fundraising efforts.

This past year, he helped organize -- with John Duyssen, Keith Carlson, Heather Weber -- the Swine Club's first pulled pork BBQ, which Adams believes is the most successful fundraiser in the history of Genesee County 4H.

This was also the first year the Swine Club sold a club pig at the County Fair's livestock sale.

Among the most cherished contributions Adams makes to 4H is teaching the tractor safety classes. He took his first class from Bob Mullen at age 14 and has been involved in tractor safety ever since.

He said it's such a critical class for farm kids and does a lot to prepare youngsters to help out around their family farms.

"Being involved in 4H teaches responsibility, it teaches community service, it teaches you to take responsibility for an animal and be accountable, and it teaches a lot of life skills," Adams said.

He is also a member of a welding trade association, the Farm Bureau and has helped raise money for Crossroads House.

All of this community involvement has inspired Scott Adams to get more involved.

"It's something to see somebody actually carrying off and pulling off as much effort as he does," said Scott Adams, who's chairing the fair committee this year. "He actually cares about what he does. He goes that extra mile to get something done. From what he does with 4H, he's got me more involved with the fair and the ag society. He's motivated me to get involved more in the community. It's an eye-opening experience that one person can make a difference."

Clearly, making a difference is important to Tim Adams. He wants to make a difference in lives of young people the way people like Komer and Mullen did with him. Maybe today's 4H members will remember what Tim Adams did for them.

"I hope they look back like I did 10 years after I was out and look back and say, 'Hey, he was helping make me the person I am today,' " Adams said. "I'm hoping that's what they'll say."