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Reposting the announcement below as a reminder that our contest starts today.

Some of you may have already noticed -- there are a couple of sponsor's ads on the right side of the page that if you mouse over the box, it flips over to reveal a secondary message. 

This is a new concept in online display advertising and locally, it's only available on The Batavian and the Wyoming County Free Press.

To help kick off the introduction of Flip Ads, we're going to run a contest on four days next week (four days between Monday and Friday). Will will randomly pick an ad on the site and make it a Flip Ad, but the secondary message will be a secret code. The code will go up at some unannounced time during the day and stay up until we have a winner. The first person to e-mail me, howard@thebatavian.com, with the correct code, will win $25 cash. (We'll post a reminder Monday morning about the contest.)

After the first week, we'll run the same contest once a week.

Easy to win: mouse over ads and find the Flip Ad with the secret code, like an Easter Egg hunt.

Can you find the two ads running now that are Flip Ads?

Sponsors: Interested in Flip Ads? Contact Lisa Ace, lisa@thebatavian.com, or (585) 250-4118, to sign up.

Come down to T-Shirts Etc., 111 Main St., during Christmas in the City and have your kids color their own Christmas T-shirt! Shirts are $3 each and can be colored anytime from 5 to 9 p.m. during the event. All proceeds to benefit Don Carroll’s Toys for Kids toy drive.

• Free basket raffle entries;
• Huge Clearance Blowout with T-shirts priced at 3 for $10, sweatshirts are 2 for $20;
• Buy One Get One 1/2 off on TE24 limited edition apparel line. Some new designs include Batavia Blue Devils, Cancer Sucks, Notre Dame, Le Roy, Pembroke, Batavia New York;
• $10 personalization on any Christmas stockings brought in;
• Butterfly Studios, a local vendor, will also be on site offering pottery for sale!

The Holiday Parade on Main Street, 6:30 to 7 p.m.

• Photos with Santa -- 4 to 8 p.m.
• Stores & restaurants offering specials and entertainment -- 5 to 9 p.m.
• Horse & wagon rides -- 5 to 9 p.m.
• Trolley rides to the Wonderland of Trees at the Holland Land Office Museum -- 5 to 9 p.m.
• Batavia Concert Band in Batavia City Centre -- 6 p.m.

Sponsors: PLATINUM: Alpina Foods, Java Farm Supply. GOLD: Empire Tractor, Batavia Daily News, Genesee Valley Pennysaver, Tompkins Bank of Castile, & Tompkins Insurance, Turnbull Heating & Air, WBTA Radio. SILVER: Fidelis Care NY, Freed Maxick CPAs, Holland Land Office Museum, Muller Quaker Foods, Oshlag Saleh & Earl, R.A. Haitz Co., T-Shirts Etc., The Batavian, Valle Jewelers & United Memorial Medical Center.

Another event brought to you by: Downtown Batavia Business Improvement District.
(585) 344-0900. For more information, visit us online at: CLICK HERE.

It's still important to us that you join The Batavian Club. As I've said before, every membership is important to us. We appreciate the support. It goes a long way toward helping us meet all the expenses associated with The Batavian (expenses that are growing all the time).

This isn't just about us, however. It's also about you. You receive valuable savings at local businesses at an amount far exceeding the cost of the membership, and if you enjoy getting your local news from The Batavian, you are helping to sustain that effort.

So many people every day tell me how much they love The Batavian. All we're asking is for those loyal fans to make a small financial contribution to help support and sustain our news coverage and in exchange we'll send you valuable gift certificates worth well above the membership price.

NOTE: If you've joined in the past two months (a handful of people have, even without prompting by a post like this), we will send out your membership kit with the batch generated by our effort over the next three weeks to invite more people to join. (Sorry for the delay, be putting together the kits is a time-intensive process, so we do them in batches.)

TO JOIN: Use PayPal buttons below, or to pay by check (annual only) or credit card, click here to download form. Or call (585) 250-4118 to pay by credit card.

Annual Single Membership -- $50 per year (a recurring annual payment)

Includes membership card, bumper sticker, one package of gift certificates to local businesses.

Annual membership, one-time payment of $60

Includes membership card, bumper sticker, one package of gift certificates to local businesses.

To view complete auction listing and photos, click here!

Lewis & Lewis has transformed from a solo practice 70 years ago into one of Western New York’s largest combined workers’ compensation and personal injury firms. Lewis & Lewis’s transformation has been an exciting journey that has included the expansion to five offices, with 15 skilled attorneys who are passionate about putting their clients’ needs and rights at the forefront. For more information visit www.lewislaw.com.

DUE TO AN OVERHELMING RESPONSE, WE'RE EXTENDING THE TIRE SALE THROUGH NOVEMBER 15TH! PLAIN AND SIMPLE TIRE SALE!

We won’t be undersold. We will BEAT anybody’s price on comparable tires, plain and simple.

• No Charge to Mount
• No Charge to Balance
• No Charge for Valve Stems
• No Charge to Reset Your Tire Pressure Monitoring System
• No Charge 4-WHEEL ALIGNMENT (Not Alignment Check)
• FREE Road Hazard/ Flat Repairs
• FREE Rotations for Life of the Tires

We want your tire business, plain and simple. After 35 years there’s one thing we’ve learned, keep it plain and simple and everybody wins. Stop in, call or e-mail to get a quote and set up your appointment.

Dan’s Tire & Auto Service Center, 48 Batavia City Centre, Batavia, NY 14020 • (585) 343-7210. Saturday hours are available by appointment only.

Visit us online at: www.danstire.com or e-mail: dan@danstire.com

Offer expires November 15, 2014. Must mention posting on the The Batavian at time of service. Offer applies to four new tire purchase. For aspect ratios below 50 and rim diameters 19” and higher additional mounting and balancing charges apply. Alignment includes toe-in adjustments only. Most vehicles. Cannot be combined with any other promotional offers, discounts or coupons.

Sponsored Post: Donated to the Holland Land Office Museum by The Batavian.