Elba resident opens Gamezilla location on East Main Street, Batavia

There's a new game shop in town and if the owner -- Bruce Reynolds, of Elba -- looks familiar it's because he's been in the retail entertainment business in Batavia before.

Reynolds is the former owner of CD Splash, which he closed five years ago when he had an opportunity to open a game shop in Warsaw.

"That business is doing really well and I always wanted to get back here," Reynolds said.

Gamezilla is located at 214 E. Main St. and the large space will give Reynolds plenty of room to stock up on video games, movies, music and other retail items as well as have space for a game room, sodas and candy.

Reynolds said he wants to create an atmosphere where gamers feel comfortable just hanging out, and regular tournaments are part of the plan.

"Competitive gamers always like to show off how good they are," Reynolds said.

Most avid gamers are 13 to 19 years old, but there are plenty of gamers in their 20s, 30s and 40s, and Reynolds said his inventory will carry the kind of variety all ages like to play.

He's still stocking up the store, but he said the inventory at Gamezilla is always evolving.

"We're always buying. We're always selling. We're always trading," Reynolds said. "You never come in and see the same thing every time."

The store will be open six days a week for 10 hours and on Sundays from 1 to 6 p.m.

The extra hours and the store's central location, Reynolds said, will be a competitive advantage, and he said Gamezilla offers the highest trade-in value for games.

"We offer friendly, honest service and we treat people nice," he said.