Press release:
For the second year in a row, local health care organizations, Rochester Regional Health United Memorial Medical Center and Oak Orchard Health will be hosting an event for breastfeeding mothers that will attempt to break international records as well as raise awareness on the important health benefits of breastfeeding.
Pregnant women, breastfeeding mothers and their children are invited to attend the event that will be held from 9:30 a.m. to noon at the Jerome Center at 16 Bank St. in Batavia on Friday, Aug. 5.
It's part of the Global Big Latch On, a synchronized breastfeeding event that will include thousands of breastfeeding women and their babies/children across the world. In addition to the 10:30 a.m. count, the Latch On event at the Jerome Center will also have Foodlink’s Curbside Mobile Market, a baby clothing swap, refreshments, freebies, face painting, car seat check, and door prizes.
Anyone who wishes to donate gently used baby clothing for the swap can drop it off at Oak Orchard Health WIC at 314 Ellicott St. in Batavia by Aug. 4 or bring it to the event. Attendees can register at the event or pre-register at www.biglatchon.org
The Global Big Latch On was organized by the World Alliance for Breastfeeding Action as part of World Breastfeeding Week to raise awareness on the important health benefits of breastfeeding. Breastfeeding contributes to the normal growth and development of children, and children who are not breastfed are at increased risk of infant morbidity and mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis, and premenopausal breast cancer and ovarian cancer.
The World Health Organization recommends breastfeeding exclusively for the first six months of a baby's life to optimize these benefits, continuing to breastfeed for 2 years and as long thereafter as is mutually desired by a woman and her child. World Breastfeeding Week will take place Aug. 1-7.
