A lesson in reading the Daily News: What is it?
Thank goodness for the explicit good nature of news article headlines. Otherwise, there would be no way of knowing what Joanne Beck's front-page article in today's Daily News is about until you read down to halfway through the third paragraph. Her article starts out more like a guessing game than an informative piece of journalism.
It juts out above the roof just enough to display one set of arched windows.
Wait a second. What is this it? How can you start a story with a part of speech (pronoun) whose sole purpose is to stand in for a previously established noun, when that previously established noun has not been previously established? Maybe we'll find out in the next paragraph...
Other than that, most passersby wouldn't even know it's there or think to cherish its historical significance.
So we're still not told what it is. More than that, we're introduced to "passersby" though we don't know what they are passing by. All we know is that it juts, it's got windows, it can be passed by and it has historical significance. Can you guess what it is? (Of course, the answer is that you shouldn't have to. This is a news article. Not a game show clue.)
But Genesee County Landmark Society is quite aware of it: the cupola affixed to the top of old City Hall.
Phew. There it is. It's the cupola on top of the old City Hall. But why the wait? Why do we have to wait three paragraphs to learn that Beck is writing about the cupola? This isn't a mystery. In fact, the story is pretty simple and truly best served being told in a simple manner. But... wait a second... what is the story? We don't even find that out until the sixth paragraph in the article, and it's not even stated explicitly. Instead, we read:
The group [Genesee County Landmark Society] has donated $1,490 toward the cupola's restoration. Add that to another $500 from the Historic Preservation Commission's city-funded budget and $600 worth of labor from Stafford Painters. It totals $2,590 for a restored structure that was pressure washed on Monday, scraped and primed Tuesday and given two coats of "Super White" paint Wednesday.
Why not start with that? Or something like it. Why not just begin the article: "Work started Monday on the restoration of the cupola atop Batavia's old City Hall." Wham, bam, thank you ma'am. Now get on with the fun background stuff. Save yourself some ink, maybe some more room for photographs, etcetera. Maybe you can even expand your informative "So what is a cupola?" section.