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Oak Orchard Health

Community groups ready to help with Genesee County warming center, details to be defined

By Joanne Beck
Warming Center meeting at BFPC
The Rev. Roula Alkhouri encourages attendees to champion the cause of a warming center if they feel that nudge during an initial meeting Monday at Batavia First Presbyterian Church.
Photo by Joanne Beck

An issue of homelessness couldn’t have been made more obvious for the folks at Batavia First Presbyterian Church and Crossroads House after they discovered people sleeping in a donations shed in the parking lot.

“We had to put a lock on the shed and put cameras up,” the Rev. Roula Alkhouri said Monday evening during an initial meeting about opening a warming center in Genesee County. “Four people had been sleeping there and under trailers behind Crossroads House.”

It became a stark visual example of what being homeless can look like, though there are many other ways, according to a presentation by Chief Executive Officer Karen Kinter of Oak Orchard Health, including:

  • Living in hotels.
  • Temporary housing after a tragedy.
  • Living with relatives and/or friends.
  • Couch surfing.
  • Living on the streets.

Kinter has been involved in other warming centers, including one in Albion, and has offered her experience to help get one going here. 

What is a warming center?
This center is to be set up as an evening and overnight safe space for people in need of shelter from the cold on days when the temperature falls below 32-degrees. Organizers also want to provide an opportunity for this space to be a place of connection with helpful resources.

The meeting was to gauge interest, and about 50 people from several organizations and nonprofits attended, including Community Action of Orleans Genesee, Genesee County Mental Health, Department of Social Services and Sheriff’s Office, City of Batavia Police, Genesee ACE, St. James Episcopal Church, United Methodist Church, Community Services Board, and Crossroads House.

Kinter’s presentation covered factors that contribute to becoming homeless, such as not having the housing necessary for people in need of a lower-income home and the risk of incarceration or losing custody of children.

It takes education, partnerships with other organizations, community buy-in and resources, plus funding to help solve the problem, she said. 

“I started with my team and a lot of other community partners to get that open. As a primary care office, we track homelessness, so we see homeless people in our office,” she said. “But we've had several community partners reach out. Once they heard about Orleans County, they're like, how can we get one? Because we actually get some from Genesee County, some individuals that try to come to the warming center in Orleans County.  We’re like, wait, let's find out, what can we do here if there is a need, what’s working and what might be able to be enhanced?

“Tonight was really about understanding what the community is looking for, what the interest is if we're on the same page, or what questions, how can we educate the community about the need? And your role going forward would be to partner with the community organizations to potentially open a warming center,” she said. “We don't have funding at this time for Genesee County, so we would have to work with other partners and organizations to get the funding to open up a warming center. The funding pays for staff. So we would not pay all of the staff. What we would do is hire them, onboard them, train them, and ensure that they're equipped with tools and resources to do the work that's needed during the hours of operation.”

How do you spread the word to a small population of  people that may not have Internet to read online postings about a warming center?
“A lot of it is through many of the community partners right in the room. So, just like somebody said, somebody was living in a (clothing shed), so when that church found that person, they have somebody to call. They know a resource in the community,” she said. “And so, really, most of the community partners are our biggest kind of social media for the resource.”

The need is out there, even though you might never see a person sleeping on the street. On average, the Department of Social Services has “maybe 10 to 12 individuals a night, and during off-Code Blue hours, it could be five, it could be less,” Social Services Commissioner Carla Mindler said.

What is Code Blue?
“Code blue is when it's 32 degrees or below. That's including wind chill. So, the feels-like temperature, we use the Ready Genesee app through emergency management. So if that says it feels like 32 or below, it’s Code Blue. We do have individuals who are homeless during that time. So we still, if someone were placing someone homeless, we still do the due diligence to ensure that they are homeless and that they don't have other resources to use for their housing. If they have somewhere else to stay, then they still need to stay there. If they have money of their own, they have to use that for their housing,” Mindler said. “The difference during Code Blue is that if they are sanctioned, meaning they are normally eligible for temporary housing assistance, however, they are sanctioned due to noncompliance, they are eligible for housing during Code Blue, and that's the main difference.”

Those 10 to 12 individuals are who DSS encounters during the Code Blue times, she said. That doesn’t mean there aren’t more than that, but “those are the individuals that DSS are housing and paying for on a potentially typical Code Blue night,” she said. 

What role can DSS play in a future warming center?
“Certainly, we can provide information; I’m happy to share what DSS is doing and what the county plan is for Code Blue. We don’t get an allocation for Code Blue that’s large enough for me to share, unfortunately, because I will use all of those funds in-house simply placing individuals at hotels because not everyone will be able to go to the warming center, and we can’t force individuals to go to the warming center either,” she said. “So we will inevitably still use all of that money on the hotels and motels. I’m also just willing to talk about what the need is in the county, I obviously want to be involved in the conversation so we know what’s being planned and we know what’s available, and can help maybe identify other resources as well so that we’re aware of simply because of the work we do.”

There may be individuals that would prefer going to a warming center versus signing up for a DSS paid hotel, which also includes compliance with regulations and requirements, she said. 

“And that’s fine. I’d love to have that as a resource to refer people to,” she said.

Reasons for homelessness do vary and include mental health issues and substance use, among a variety of other reasons, Mental Health Deputy Director Peter Mittiga said. 

“I don’t have definitive numbers, but it’s just exciting to have another resource out there to provide to folks, to have a potential warming center,” he said. “We link folks up at DSS if they’re homeless, but if they have another source that they can go to, it’s great.”

Meeting attendees were asked to provide contact information, and another meeting will be set up to better define details to move forward with a center, Alkhouri said. 

“I want you to go home and think about it. Are you willing to work with a couple of people and be a champion of this?” she said to the group. “I feel like there’s energy around this … and we could enhance what’s in existence.” 

A few women — Deacon Diana Leiker, Terry Maguire and Jo-Ann Bestine — representing St. James Episcopal Church were wholeheartedly on board with assisting the cause, even if they didn’t know quite yet how. 

“We would like to be a part of it; what that looks like, it’s too early to tell. We're very interested in it and want to be an integral part of it,” Bestine said. “We have to go back and talk to our congregation and see to what extent, whether it's space, money, in what way we would, but we definitely want to be a part of it.”

They know there’s a need for a warming center, she said, from watching their blessing box with free food in front of the East Main Street church quickly empty out continuously, and people in need use the church thrift store.

“So that we recognize there's definitely a need in this community,” she said. “Where we fit in, we'll have to talk about it and pray on it, but we want to be part of it.”  

Pediatric Associates of Batavia joins Oak Orchard Health

By Press Release

Press Release:

As of April 30, Pediatric Associates will join Oak Orchard Health (OOH) in Batavia. Drs. Muhammad S. Idrees, a Board Certified Pediatrician, and Nashiha Shahid, Board Certified in Family Medicine and Geriatrics, will be seeing patients at Oak Orchard’s location at 319 West Main Street, Batavia.

“Oak Orchard Health is pleased to have two experienced physicians join our staff in Batavia. Drs. Idrees and Shahid are both dedicated to their patients and share so many of our core values that it made it an easy decision to add them to our panel of providers,” said Karen Kinter, EO, Oak Orchard Health.

dr-idrees-photo.png
Submitted photo of Dr. Muhammad S. Idrees, a Board Certified Pediatrician.

“I am incredibly enthusiastic about the opportunity to embark on this journey at Oak Orchard Health. As a pediatrician, empathy and compassion are at the core of how I interact with my young patients and their families. I strive to understand the full impact of illness on their lives, both physically and emotionally. Oak Orchard Health shares my values of patient-centeredness and helps people from all walks of life. Dr. Shahid and I are looking forward to working at Oak Orchard Health,” said Dr. Muhammad Idrees, pediatrician, Oak Orchard Health (formerly at Pediatric Associates of Batavia).

dr-shahid-photo-1.png
Submitted photo of Dr. Nashiha Shahid, Board Certified in Family Medicine and Geriatrics.

“Oak Orchard Health shares my belief to serve everyone, no matter their situation. Joining a community health center is another way for me and Dr. Idrees to continue to make a difference and contribute to the well-being of the people in this community. At Oak Orchard Health we’ll be able to give our patients access to additional services such as behavioral health, dental, and vision care. In addition, their care management team helps people overcome obstacles to accessing medical care. This is all a plus for our patients,” said Dr. Shahid, Oak Orchard Health (formerly at Pediatric Associates of Batavia).

Drs. Idrees and Shahid will be joining Oak Orchard providers Mohammadreza Azadfard, MD, Christina Sobczak, PNP, Lauren Rogers, PA, Emily Hein, PNP, and Megan Krebs, LMSW (Behavioral Health).

For more information or to make an appointment, contact Oak Orchard Health at Batavia at 585-599-6446 or visit our website at www.OakOrchardHealth.org.

Oak Orchard Health earns quality recognition badges

By Press Release

Press Release:

Oak Orchard Health (OOH) was awarded the Community Health Quality Recognition (CHQR) Badges for Health IT and Patient-Centered Medical Home (PCMH) by the Health Resources & Services Administration (HRSA). CHQR badges recognize Health Centers that have made notable achievements in the areas of access, quality, health equity, health information technology, social risk factors screening, and COVID-19 public health emergency response using Uniform Data System (UDS) from the most recent reporting period.

“We’re excited to receive this recognition, especially the Health IT badge. With a vast base of over 30,000 patients in rural areas, technology helps us keep our patients healthy. Whether it’s by using our electronic medical records system or our patient portal, our providers and patients have access to information that helps Oak Orchard diagnose and treat our patients efficiently,” said Karen Kinter, CEO, Oak Orchard Health.

Oak Orchard Health was awarded the Health IT badge because it met all the following criteria:  

  1. Adopted an electronic health record (EHR) system.
  2. Offered telehealth services.
  3. Exchanged clinical information online with key providers' health care settings. 
  4. Engaged patients through health IT.
  5. Collected data on patient social risk factors.

“Oak Orchard has been staying at the forefront of technology to document medical information efficiently and improve our access to patients. We encourage our patients to use the patient portal because they will have access to their medical information, be able to ask questions of their medical providers and request medication refills. Telehealth has been a breakthrough for our patients because of the challenges many have with transportation and other barriers that keep them from coming into the health centers. Now they can receive medical or behavioral health care from home using their telephone, tablet, or computer,” said Jason Kuder, Chief Information Officer, Oak Orchard Health.

Oak Orchard Health rolls out new Mobile Medical Unit

By Press Release

Press release:

Yesterday we introduced the new Mobile Medical Unit (MMU) at the ribbon-cutting event at our Brockport location. The MMU will operate like a primary care site bringing healthcare to Monroe, Orleans, Wyoming, Steuben, and Genesee counties.

“The Mobile Medical Unit would not have been possible without the support of our Board of Directors and The John R. Oishei Foundation that gave us a grant to fund this state-of-the-art medical facility,” said Mary Ann Pettibon, CEO, Oak Orchard Health.  The John R. Oishei Foundation enhances the economic vitality and quality of life for the Buffalo Niagara region through grantmaking, leadership and network building. For more information about The John R. Oishei Foundation, visit www.oishei.org.”

“Oak Orchard Health will be working collaboratively with the County Health Departments, partnering agencies, the Head Start programs, and the homeless to bring the Mobile Medical Unit closer to those in need. This is all part of our mission. We will also serve farmworkers, as we always do, but with this new unit we will be able to provide access during the times and the places that are convenient for them,” said Mary Ann Pettibon, CEO, Oak Orchard Health.

Public Health Commissioner, Dr. Michael Mendoza also spoke at the event and said, “one thing this pandemic has taught us is that we haven’t done a good job meeting people where they are, where they live, and where they are comfortable. Our region suffers from a lack of primary care access -- doctors, nurses, behavioral health professionals, the gamut of healthcare professionals. This Mobile Medical Unit will help to bridge that gap. Without Federally Qualified Health Centers like Oak Orchard Health, many, many, people would be going without healthcare. This unit will provide more primary care to more people especially those who are underserved.”

The Mobile Medical Unit will also provide vision screenings, behavioral health services, COVID testing and vaccinations, other vaccinations, routine health screenings, chronic disease management, EKGs, and so much more.

Oak Orchard Health in Batavia receives USDA award for breastfeeding program

By Press Release

Press release:

In support of Breastfeeding Month, today the USDA Food and Nutrition Service (FNS) held a virtual ceremony for its WIC Breastfeeding Award of Excellence winners in the Northeast Region, including seven in New York.

“USDA established the award program to recognize local WIC agencies that have provided exemplary breastfeeding promotion and support to WIC moms,” said Lizbeth Silbermann, Northeast Regional Administrator for USDA’s Food and Nutrition Service. "The intent is to provide models to help other WIC clinics strengthen their breastfeeding programs to increase breastfeeding initiation and duration rates nationwide.” 

A major goal of the WIC Program is to improve the health of babies and moms through breastfeeding; WIC serves about half of all babies born in the country and is uniquely positioned to help moms successfully breastfeed.

In New York the following WIC clinics received Gold awards: 

  • Catholic Charities WIC of Buffalo, Buffalo
  • Oak Orchard Health WIC, Batavia
  • Ryan Health WIC Program, NYC
  • Bedford Stuyvesant Family Health Center, Brooklyn
  • Morris Heights Health Center WIC, Bronx
  • SBH Health System, Bronx
  • Northwell Health Staten Island University Hospital, Staten Island

“Peer counselors have a unique ability to relate to participants and play a key role in providing support beyond the office when parents need it most, especially throughout the pandemic,” said Corie Nadzan, WIC Director for New York State. “These awards highlight the dedicated efforts of WIC staff to empower families to meet their breastfeeding goals beginning prenatally, through delivery and beyond. Having worked in a local agency myself, I know this is no easy feat, and I am incredibly proud of these agencies for their outstanding services.”

The award is given at three levels of performance that build on one another: Gold, Premiere, and Elite. 

One hundred and one awards were handed out across the country throughout the month of August, including 16 awards presented today to clinics in Connecticut, Massachusetts, New Hampshire, New York and Vermont.

The Special Supplemental Nutrition Program for Women, Infants, and Children - better known as WIC - serves to safeguard the health of low-income pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk by providing nutritious foods to supplement diets, information on healthy eating including breastfeeding promotion and support, and referrals to health care. More information about WIC can be found at www.fns.usda.gov/WIC.

The U.S. Department of Agriculture (USDA) Food and Nutrition Service (FNS) leverages its 15 nutrition assistance programs to ensure that children, low-income individuals, and families have opportunities for a better future through equitable access to safe, healthy, and nutritious food while building a more resilient food system. Under the leadership of Secretary Tom Vilsack, FNS is fighting to end food and nutrition insecurity for all through programs such as SNAP, school meals, and WIC. FNS also provides science-based nutrition recommendations through the co-development of the Dietary Guidelines for Americans. To learn more, visitwww.fns.usda.gov. 

Oak Orchard Health to get $3.7M to expand COVID-19 aid and more

By Press Release

Press release:

Oak Orchard Health is pleased to announce it has received notification that it will be awarded $3.7 million from the American Rescue Plan Act. 

These funds will be used to: expand COVID-19 vaccinations, testing, and treatment for vulnerable populations; deliver preventive and primary health care services to people at higher risk for COVID-19; and expand health centers’ operational capacity during the coronavirus pandemic and beyond, including modifying and improving physical infrastructure and adding mobile units. 

“This is great news for all of us at Oak Orchard Health and is another reminder of the importance of all the work we do,” says Mary Ann Pettibon, CEO Oak Orchard Health.

Oak Orchard Health

Originally founded in 1966, Oak Orchard has grown from a migrant health project into an integrated health center with multiple locations providing health care services for everyone located in the communities we serve. Currently serving more than 26,000 patients at 11 locations, Oak Orchard Health is a recognized patient-centered medical home and 501(c) nonprofit Federally Qualified Health Center (FQHC) located in the towns of Albion, Alexander, Batavia, Brockport, Corfu, Lyndonville, Hornell and Warsaw.

Oak Orchard Health urges eligible residents to get COVID-19 vaccine ASAP

By Press Release

Press release:

New Yorkers who are eligible to receive the COVID-19 vaccine -- currently that includes healthcare workers -- should check as soon as possible with their organizations or employers to see if they qualify.

The vaccine may be available to you for only a limited time period, before it gets redistributed by the state, so please act immediately.

“We encourage as many as possible to receive the vaccine—we may have only a short time to stop the virus, and it depends upon as many people getting vaccinated as possible, as soon as possible,” said Nancy Ciavarri, MD, chief medical officer, Oak Orchard Health.

Oak Orchard Health has received a limited supply of COVID-19 vaccine from NYS Department of Health. We are allowed and directed to provide the vaccine for certain types of workers in the communities we serve but must follow strict guidelines provided by NYS DOH.

Oak Orchard Health

Originally founded in 1966, Oak Orchard has grown from a migrant health project into an integrated health center with multiple locations providing health care services for everyone located in the communities we serve. Currently serving over 23,000 patients at eleven locations, Oak Orchard Health is a recognized patient-centered medical home and 501(c) nonprofit Federally Qualified Health Center (FQHC) located inthe towns of Albion, Alexander, Batavia, Brockport, Corfu, Lyndonville, Hornell and Warsaw.                                    

Oak Orchard Health: COVID-19 testing in GC by appointment for those with symptoms who meet criteria

By Press Release

Press release:

Due to the rise of coronavirus cases, there is an increasing demand for tests. Many of our health centers including Albion, Brockport and Hornell provide testing for people with and without symptoms.

At the Corfu, Batavia and Alexander locations we are testing people with symptoms who meet the criteria. To keep everyone safe, all testing is by appointment only. 

COVID-19 swab tests are available at our health centers outdoors to ensure safety for patients and staff, however, if you have symptoms, please call in advance for arrival instructions. Test results are typically back in three  to five days but in some cases can take up to seven business days. 

“We want the community to know that Oak Orchard Health is here for them should they need a COVID-19 test. We have several testing locations and options including a free LetsGetChecked Self-Collection Kit,” said Dr. Mary Obear, M.D., Ph.D., Chief Clinical Officer, Oak Orchard Health (inset photo left).

Regarding payment, Oak Orchard starts by billing the insurance companies (co-pays may apply), and should it not be covered, we also offer a sliding fee scale discount based on family size and annual income. For questions or more information, please call (585) 637-3905, ext. 221.  

The LetsGetChecked COVID-19 Self Collection Kits were purchased by Oak Orchard but are being given out free to our patients 18 years of age or older. They can be used at home but are in limited supply.

The kits can be used when appropriate based on current testing guidelines. The test kit comes with a UPS next day air return shipping label to send your sample back to the lab. They aim to deliver your results within 24-72 hours of your sample being received in their laboratory.  

Take a moment look at the COVID-19 testing options available at Oak Orchard Health. For more information, visit our website at or call (585) 637-3905.

Oak Orchard Health celebrates National Health Center Week, made special because of three new GC locations

By Press Release

(Above, submitted photo of Dr. Nancy Ciavarri, chief medical officer, Oak Orchard Health, speaking with a patient.)

National Health Center Week (Aug. 9 – 15) is an annual celebration with the goal of raising awareness about the mission and accomplishments of America’s health centers over the past five decades. This year is extra special for Oak Orchard Health as they recognize this special week for the first time with their three new locations that were formerly part of Pembroke Family Medicine.

The mission of Community Health Centers remains vital today because access to basic care remains a challenge in parts of the United States including our community. Many people live in remote and underserved communities where there is a shortage of providers and, in many cases, the nearest doctor or hospital can be as far as a 50-mile drive – if transportation is available.

While COVID-19 continues to impair social and medical inequities across the country, Community Health Centers have stretched themselves to reconfigure services for those in need. As unemployment rates rise and more people lose their employee-sponsored health insurance, Community Health Centers have remained open to provide care for all, regardless of insurance status. 

“Community Health Centers are here to support the community," said Mary Ann Pettibon, CEO, Oak Orchard Health. "Our presence is even more important as people face high unemployment and employer-based healthcare decreases. Oak Orchard Health is able to serve all who need medical, dental, vision, or behavioral health services."

This year’s mission for Health Center Week is to thank our providers and staff along with our patients. Given we’re practicing social distancing, we’ll be using social media to communicate with patients on staying healthy during this time. 

Oak Orchard Health
Originally founded in 1966, Oak Orchard has grown from a migrant health project into an integrated health center with multiple locations providing health care services for everyone located in the communities we serve. Currently serving more than 30,000 patients at nine locations, Oak Orchard Health is a recognized patient-centered medical home and 501(c) nonprofit Federally Qualified Health Center (FQHC) located in the towns of Albion, Alexander, Batavia, Brockport, Corfu, Lyndonville, Hornell and Warsaw.

Oh happy day: Pembroke Family Medicine joins Oak Orchard Health

By Billie Owens

From left: Mary Ann Pettibon, CEO Oak Orchard Health; Dr. Mary Obear of Pembroke Family Medicine; and Oak Orchard Board Chair Gary Skoog.

Submitted photo and press release:

On July 1 it became official, Pembroke Family Medicine joined Oak Orchard Health.

In addition, Oak Orchard wanted to recognize Dr. Mary Obear’s commitment to the community by dedicating the Corfu location to her. Oak Orchard Board Chair, Gary Skoog, presented a plaque and made the dedication.

Moving forward, this location will be known as The Dr. Mary E. Obear Center.

It was a happy day with many in the community coming to the event (masks on!) to celebrate this occasion.

Both Mary Ann Pettibon, CEO Oak Orchard Health, and Dr. Obear said a few words.

“I’m really moved by this occasion, said Dr. Obear, of Pembroke Family Medicine. "We’re so pleased to have found a partner in Oak Orchard Health. They align perfectly with our current model of practicing high-quality, patient centered care. It has always been about our patients."

“Dr. Obear is the reason we’re here," said CEO Pettibon. "She started this practice many years ago, it was her dream to bring primary care to this community and it grew to two more locations. We’re excited to welcome Pembroke Family Medicine patients and providers into our organization."

Both organizations were recognized by the National Committee for Quality Assurance (NCQA) as Patient Centered Medical Homes, which focuses on improvements in quality of the patient experience, growing staff satisfaction, and reducing health care costs.

Oak Orchard Health 

Originally founded in 1966, Oak Orchard has grown from a migrant health project into an integrated health center with multiple locations providing health care services for everyone located in the communities we serve.

Currently serving more than 22,000 patients at six locations, Oak Orchard Health is a recognized patient-centered medical home and 501(c) nonprofit Federally Qualified Health Center (FQHC) located in the towns of Alexander, Batavia, Corfu, Brockport, Albion, Lyndonville, Hornell and Warsaw.

In Genesee County, Oak Orchard now has three locations:

  • 3384 Church Street, Alexander
  • 319 W. Main St., Batavia
  • 860 Main Road, Corfu

 Phone is (585) 599-6446.

Pembroke Family Medicine joins Oak Orchard Health

By Billie Owens

Submitted photos and press release:

Oak Orchard Health is pleased to announce that Pembroke Family Medicine will be joining them on July 1. Their common mission, shared values and dedication to patients make this unification easy to understand.

Both healthcare organizations provide services to everyone regardless of medical insurance status.

All Pembroke locations will remain the same and their patients will retain the same primary care provider. The only change they’ll see are the signs for Oak Orchard Health on the Pembroke locations in Batavia, Alexander, and Corfu.

“Oak Orchard Health aligns perfectly with our current model of practicing high-quality, patient centered care," said Dr. Mary Obear, of Pembroke Family Medicine (inset photo, right).

"Joining Oak Orchard allows us to offer more services to our patients including vision, dental, behavioral health and patient engagement services. We can now truly offer a comprehensive patient experience."

Both organizations were recognized by the National Committee for Quality Assurance (NCQA) as Patient Centered Medical Homes which focuses on improvements in quality of the patient experience, growing staff satisfaction, and reducing health care costs.

“We’re excited to welcome Pembroke Family Medicine patients and providers into our organization," said Mary Ann Pettibon, CEO, Oak Orchard Health (inset photo, left)

"It’s a natural collaboration since we share so much in common. And we are pleased that their patients will now have access to a full spectrum of care. We look forward to working together."

You’re invited to an outdoor ribbon cutting on Wednesday, July 1 at 9 a.m. at the Pembroke Corfu location. The address is 860 Main Road, Corfu. We will be wearing face masks and practicing social distance.

Oak Orchard Health 

Originally founded in 1966, Oak Orchard has grown from a migrant health project into an integrated health center with multiple locations providing health care services for everyone located in the communities we serve.

Currently serving more than 22,000 patients at six locations, Oak Orchard Health is a recognized patient-centered medical home and 501(c) nonprofit Federally Qualified Health Center (FQHC) with locations in the towns of Brockport, Albion, Lyndonville, Hornell and Warsaw.

The Big Latch On comes to Batavia

By Traci Turner

Dozens of families attended the first local synchronized breastfeeding event at the Jerome Center this morning.

The Big Latch On was hosted by the United Memorial Medical Center and Oak Orchard Health WIC program to commemorate World Breastfeeding Week, Aug. 1-7. The week is celebrated in 120 countries. The first Big Latch On took place in Aotearoa, New Zealand, in 2005 and was held in Portland, Ore., in 2010.

Today's Big Latch On was the first local breastfeeding event in Genesee, Livingston, Orleans and Wyoming counties. Thirty-one nursing moms and a few dads with their children attended the event to show their support for breastfeeding. Families were entered into a raffle for a Vera Bradley diaper bag and other giveaways. The City of Batavia Fire Department also offered free car seat safety checks.

Maria Dentino, Oak Orchard Health WIC breastfeeding coordinator, gave out recognition awards to businesses that support breastfeeding families. The workplaces that received awards were Genesee County Court, Lucky Ducky Daycare, Lifetime Assistance, Wegmans in Brockport, Target in Greece, and the Greater Rochester International Airport. All of the recipients were nominated by local women.

"The goal is to celebrate Global Breast Feeding Week and raise awareness for the health benefits of breastfeeding," said Colleen Flynn, director of community relations at UMMC.

Breastfeeding has many health benefits some of which include reducing the risk of infant morbidity and mortality, diabetes and cardiovascular disease.

In addition to the event, UMMC's Baby Cafe is celebrating its one year anniversary. The educational support program for nursing moms and their children is held every Tuesday at 1 p.m. Moms can ask lactation counselors questions and socialize with other moms. So far, 80 moms and their children have attended the program.

Worldwide synchronized breastfeeding event at Jerome Center - 'Global Big Latch On'

By Billie Owens

Local health care organizations United Memorial Medical Center and Oak Orchard Health will be hosting an event for breastfeeding mothers that will attempt to break international records as well as raise awareness on the important health benefits of breastfeeding. Pregnant women, breastfeeding mothers and their babies are invited to attend the event that will be held from 10 a.m. to 1 p.m. at the Jerome Center in Batavia on Friday, July 31.

Event Date and Time
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