Shop Small Business Saturday

SHOP SMALL - SHOP LOCAL - Adam Miller Toys and Bicycles. Valle Jewelers. Charles Men's Shop.

It’s that time of year when most everyone knows the drill by now: it’s feast day on Thanksgiving, followed by Black Friday deals online and at bigger box and department stores, and then there’s the day that not only supports your local community but allows for shoppers to get that personalized touch from smaller, quality businesses.

Yes, Small Business Saturday is right around the corner, and it’s such a great time of year, that Valle’s Jewelers devotes an entire week to it, Carrie Lawrence says.

“We always celebrate Small Business Saturday one week prior by doing eight giveaways and several in-store special sales,” the shop’s co-owner said. “It’s our favorite week of the year to thank our customers for shopping with us all year long.”

Lawrence said that you don't want to miss the eight giveaways this year, as “we do have some really fantastic giveaways.”

“You can just come on in, and each lady gets a ticket, and they can enter in to win all the fabulous giveaways,” she said, adding that shopping local is also important to her as a consumer. “My brother and I, and all of our staff, feel that it's incredibly important to give back to the community that has given so much to us by shopping at all of the local stores. And we kind of feed off of each other at this exciting time before the December rush by sending our customers to the other local establishments as well.”

The opportunity for giveaways will be going on through Saturday, with hours of 9:30 a.m. to 3 p.m. at 21 Jackson St., Batavia. 

A walk through the alley between Jackson and Center streets would get you to Adam Miller Toys & Bicycles at 8 Center St., which is loaded with kids’ toys, games, bikes, and accessories. One thing’s for sure, store owner John Roche said, “Small Business Saturday is for us, and not Black Friday.”

“That's totally changed to something different,” he said. “So Small Business Saturday, obviously, is for small business and is very important. It kicks off the holiday season for us.”

The store will begin its expanded holiday hours of 9 a.m. to 5 p.m. and offer some special promotions, he said, including a buy two, get one free for the large jigsaw puzzles and buy one, get half off plastic model kits.

There will also be a holiday gift basket that shoppers can enter to win. Everyone will get one entry form, and then the more you purchase, the more entries you will receive. The shop also has a holiday gift certificate every year that’s priced as the year. So this year, you can purchase a $30 gift certificate for $20.23. 

Just down the street on the corner is Charles Men’s Shop at 200 E. Main St. A longtime familiar face and part owner, Don Brown, is a proponent not only of customers frequenting the men’s shop but of the bigger picture as to how keeping it local works. When you spend your money in your own community, it tends to remain right here and get reinvested, boosting the local workforce, the businesses that those people support, and the overall local economy. 

“Small Business Saturday aims to create awareness about the impact shoppers have when they buy from locally owned stores and companies year-round,” Brown said. “At least two-thirds of every dollar spent at small businesses stays within the local area, creating returns for the entire community. We encourage people to make a big impact by shopping small on Small Business Saturday.”

Brown is also an owner of Batavia Bootery at 210 E. Main St., which sells an assortment of men’s and women’s boots, slippers, shoes, sandals and other footwear accessories. The men’s shop and bootery will be selling a $100 gift certificate for $20 off as a special this weekend. 

Brown wants customers to know that Charles Men’s Shop has a tailor shop on the premises, free gift wrapping and free parking behind the store. That’s another perk of shopping in a smaller downtown such as Batavia — free parking lots, no paid garages, and accessible spots close to shops. 

He understands that people may go online to shop for certain goods such as supplements or batteries, but when it comes to specialty items, that’s where the small, customized business shines, Brown said. He is also a big believer in shopping local himself.

“I am a big fan of shopping local, and creating relationships,” he said.

Charles Men’s Shop will be open from 9 a.m. to 3 p.m. and The Bootery from 9 a.m. to 4 p.m. on Saturday.

Senator George Borrello will be doing his part in forging those relationships with business owners and constituents on what has become a yearly trek in Downtown Batavia followed by a trip to Wyoming County for some small business shopping. 

Borrello plans to hit up six shops in the city, browsing everything from handmade chocolates and fine jewelry to men’s clothing, comfy footwear and children’s games. Businesses are the “heart and soul of our communities,” he said, which is why he advocates for them in Albany and is a staunch supporter of them locally as much as possible.

“Independently owned businesses make our downtowns more vibrant, spur additional growth, employ our neighbors and contribute to our tax base,” Borrello said to The Batavian. “In addition, every dollar spent at a small business has a greater multiplier effect. Many local shops rely on local suppliers and services and also contribute to local charities and community organizations."

When it comes time to buy gifts for family and friends, he and his wife always shop at small businesses, he said. After all, it takes one to know — and appreciate — one.

“We are small business owners ourselves, and we want to support other entrepreneurs,” Borrello said. “But we also ‘shop small’ because that is where we are most likely to find truly unique, high-quality items that will be enjoyed long after the holidays. Big Box stores typically don’t have those one-of-a-kind gifts."

And should you feel like a bite once out and about,  there are several individually owned restaurants to choose from in Genesee County, including Eli Fish Brewing Co., 109 Main St., and T.F. Brown’s, 214 E. Main St., Batavia.