Paul Guglielmo

Assemblyman Steve Hawley loves learning about successful entrepreneurs who set up shop in his district, and on Thursday, Hawley met Paul Guglielmo, owner of Craft Cannery in Bergen, for the first time.

"This is what we all read about and hear about from yesteryear, in a lot of ways, an individual who has an idea -- he missed his Grandpa's Italian sauce, that Sunday tradition -- and he missed that so much that in his heart and his mind and his wallet, he said, 'Maybe I can do this and make Grandpa's sauce,'" Hawley said during a tour of the plant. "Here we are today. A great, great example of what you can do if you put your mind, hard work and long hours into an idea."

Guglielmo started bottling Grandpa's sauce in 2016, moved into the Bergen plant in 2019, and he and partner Tom Riggio purchased it in 2020.

He said his company's manufacturing capacity in 2019 was about 200 gallons of sauce and related products a day, and now the plant produces 1,000 gallons a day. That includes Guglielmo's branded sauces as well as sauces and similar products for other brands.

"We're doing about 10 times what we were doing in 2019 in terms of gross revenue. Employee-wise, this was a three-employee operation on May 1, 2020, which is the day we actually took over the plant," Guglielmo said. "It was three employees. And today, we're at 19. The square footage went from the back of that old pizzeria, which was 5,000 square feet to today, it's 11,600 square feet."

Hawley said he hadn't spoken with Guglielmo specifically about possible trials and tribulations of starting a business in the challenging regulatory environment of New York, but the fact that Guglielmo has succeeded here is a testament to his hard work.

"If you put your mind on anything, no matter where you are, and you you give it your all, there never is a guarantee in life, but oft times, you're rewarded because of that hard work, that investment, and the belief in yourself and your product," Hawley said. "So it's New York, but we hope more people come, and we hope more people stay."

Submitted photo and press release:

CountryMax Stores, a Western New York family-owned business with 18 retail stores across the state, is partnering with Paul Guglielmo -- maker of Guglielmo’s Sauce, owner of Craft Cannery and host of a popular podcast -- to showcase its lineup of food items and home food-preparation products. 

“People are growing and preserving their own food at home again, which is so exciting," says Guglielmo. “As a dog owner, I’ve been a CountryMax customer for years. When I found all the ‘people food’ items at the center of store, I said ‘I need to be part of this.’ ”  

The homesteading trend, sometimes called "garden to table," is a space that CountryMax has long supported. Demand for quality seeds, gardening tools and canning products (including jars) has taken off in recent years. CountryMax Stores carry all the essentials, plus innovative new products to make harvesting and preserving fresh foods easy.

In addition, the retailer stocks many unique and/or hard-to-find prepared food products, including a huge selection of specialty soda flavors, Dutch Valley brand bulk treats and snacks, artisanal jerky brands, Jake & Amos jarred and pickled products and, of course, Guglielmo’s Sauce.

“In many ways, we’ve been preparing for the explosion in popularity that we see in backyard harvesting and the increased farm-to-table focus for our entire existence,” says Brad Payne, director of Sales.

“Longtime customers know us as the place to go every spring and summer when it’s time to plant their gardens, and we’re excited to continue to expand our offering in the most important part of that process -- the harvest.

"Paul’s reputation in Rochester as an authentic and well-respected voice who really resonates with people combined with his incredible knowledge in this area really is the perfect fit.”

Guglielmo, who was a Rochester radio personality before starting his sauce business, will be featured in radio and TV commercials, as well in publications, online videos and some live appearances. An experienced podcaster, Guglielmo plans to produce a limited-edition podcast series for the retailer.

“We’re even developing a live canning class,” he says. “I’ve taught (and taken) many cooking classes, but you don’t often get the opportunity to take a canning class. That will be different and cool!”

Watch for the CountryMax campaign featuring Paul Guglielmo to break in July and run through the fall harvest season.

Previously: Sauce boss Paul Guglielmo buys Bergen food manufacturing plant, hopes to double sales