Koolatron Corp.

Business is booming, according to the manager of Koolatron Corp. on Commerce Drive, north of the NYS Thruway, and more space is needed to store the hundreds of products distributed by the Canada-based company.

Gordon Pringle, head of the Batavia site, and Rick Giraulo, representing LandTech Surveying & Planning PLLC, of Rochester, appeared before the Town of Batavia Zoning Board of Appeals Monday night as part of a public hearing in connection with the firm's plan to construct a 25,000-square-foot (158x158) warehouse with another set of loading docks and a driveway for trucks to exit the property.

While no one spoke either for or against the project during the brief public hearing, going forward Koolatron will need Genesee County and Town of Batavia to approve a couple requests for area variances.

Giraulo pointed out to the ZBA that the firm is seeking setback and building coverage variances.

"Our plan has the distance (from the building to the property line) at 28.3 feet as opposed to (the minimum) 30 feet and lot coverage of 39.7 percent as opposed to 35 percent, so we're slightly over," Giraulo said. "But we're smaller than the property across the street, which is at 48 percent, so the impact is negligible really. We're not setting any precedents that haven't already been established."

ZBA members indicated that they didn't see any issues with the requests, but will not be in a position to vote on the variances until Oct. 17, four days after receiving a recommendation from the Genesee County Planning Board. Town of Batavia planners are expected to render a final decision on Oct. 18.

Pringle said the nearly $1 million project will result in the addition of a few more jobs. Currently, the business, also known as Mega Properties Inc., employs eight people.

This latest endeavor comes on the heels of a 2014 project when Koolatron increased its warehousing space from 25,000 square feet to 45,000 square feet, receiving about $200,000 in tax abatements from the Genesee County Economic Development Center.

"Business has grown so much recently, especially with Amazon, Home Depot and Walmart, which just ordered 48,000 coolers," Pringle said, noting that the company ships products around the globe. "And this is just one of many. Beyond that, dot.com orders are increasing like crazy."

Headquartered in Brantford, Ontario, Mega Properties Inc. has an international presence with facilities in England, Florida and New York. It began with a flagship product line of 12-volt portable thermoelectric coolers and has expanded to manufacture, market and distribute a wide range of items via dealer-distributor network and the Internet.

In rendering above, the blue area represents the proposed warehouse expansion at Koolatron on Commerce Drive.

Press release:

Koolatron Corporation is increasing its footprint in Batavia with a major expansion this fall. The consumer goods manufacturer is nearly doubling its warehouse and shipping capacity in Genesee County with a planned expansion of its facilities from 25,000 square feet to 45,000 square feet.

Koolatron is a leading manufacturer and distributor of 12 volt coolers and accessories, wine cellars, Pants Saver brand car mats, Michelin auto care products, Coca-Cola personal fridges, Biteshield mosquito and pest repellant lines, along with rain barrels and garden décor products.

The decision to expand in Batavia, NY, is fueled by major growth in the company’s e-commerce business. In addition to its growing list of traditional retail customers, major e-retailers such as Amazon, Overstock, Costco, Home Depot, Walmart, and Sam's Club all carry Koolatron products, along with dozens of other online sites.

“Our business keeps growing and we can barely keep up with the warehouse space we have right now,” says Koolatron President Arun Kulkarni. He adds that keeping pace with the boom in online shopping is priority for the company.

“We have seen a 30 percent compounded growth in our e-commerce business in the past five years and for us Batavia, New York is the perfect gateway in which to build up our U.S. shipping hub,” Kulkarni said.

The expansion of Koolatron’s property on 4330 Commerce Drive is under way with construction set to be completed by December 2014. Koolatron will also be looking to boost staffing as it fully rolls out its warehouse expansion plan by the end of this year. Hundreds of parcels of Koolatron products are shipped daily from the warehouse to homes across the United States. The expansion will help ensure rapid delivery and prompt service for Koolatron’s growing U.S. customer base.

Previously: GCEDC board approves Koolatron and Premiere Credit projects