Jell-O Museum

Bill Cosby was the public face of Jell-O for many years.

And while his ties to Le Roy’s Jell-O Museum were never strong, they're almost nonexistent now.

Cosby visited the museum for about an hour in 2004, to help open an exhibit commemorating his 30 years as Jell-O’s spokesman. To mark the occasion, a pair of commemorative bricks were added to the “Jell-O Brick Road” that leads pedestrians from Main Street to the museum.

Last year, when sexual-assault allegations against the comedian were brought to wide public attention, the bricks were discreetly removed and placed in storage.

“We just thought it was inappropriate (to keep them there),” said Lynne Belluscio, the museum director. “We also worried a little about vandalism.”

At the time, Belluscio also worried the museum would get some unwelcome media attention.

That never happened.

And it didn’t happen on Wednesday, when a felony charge was filed against Cosby in Pennsylvania.

“We kind of braced ourselves, and we got nothing,” Belluscio said Thursday. 

“I was expecting a lot more,” she added. “In fact, I came in this morning to see if there was anything in the e-mail — and we got nothing.”

A collection of Jell-O TV commercials featuring Cosby used to be part of the museum exhibit, but isn’t anymore. Cosby’s photograph is included with advertising displays — along with other famous Jell-O spokesmen, including Jack Benny.

So when Belluscio is asked about Cosby, she points out that he’s not the reason for the museum.

“Our kind of pat answer is, we don’t have an affiliation with the Jell-O company and that we really focus on the history of Jell-O in Le Roy,” Belluscio said. 

That history begins in 1897— when Pearle Wait invented the gelatin dessert  — and ends with General Foods’ 1964 decision to close its Le Roy factory and move Jell-O production to Delaware.

The Jell-O Museum draws more than 10,000 visitors a year. That number reflects the enduring popularity of the dessert — not Cosby.

Even in 2004, Belluscio said, his role as pitchman was already “old hat.”

“Which to me, is indicative that the brand has moved beyond him — and had, for a long time,” she said. “In today’s advertising market, that’s the way it is.”

An elderly man's scooter accidentally accelerated while entering a handicapped-accessible elevator at the Jell-O Museum in Le Roy on Friday, causing the man to fall 34 inches.

It's not clear why the scooter accelerated.

The man's identity or medical condition is not available at this time.

The initial scanner call reported he went into cardiac arrest and was transported to UMMC.

Sgt. Tim Hayes of the Le Roy Police Department said the man was entering the motorized platform of the elevator, which provides access to three levels of the museum, when the electric mobility scooter accelerated. The scooter struck the top of the door from the lower level. The door opened and the victim and his scooter fell about 34 inches striking the pavement below.

The investigation is ongoing and no further information is available at this time.

Wednesday, the Jell-O Museum in Le Roy celebrated its 100,000th visitor.

Pictured: Lynne Belluscio. left, Director of the Jell-O Museum,
Marilyn Smith, the official 100,000th visitor, her husband Steve Smith and
Adele Friello, friend of the Smiths.

Press Release after the jump:

Press Release:

“We knew it was going to be this week,” said Lynne Belluscio, Director of  the Jell-O Museum.  “We just weren’t sure exactly when, but as we left  Tuesday night, we were only 21 people from the 100,000 mark.”  The Jell-O  museum opened in June 1997, during the 100th anniversary of Jell-O’s  “invention” in LeRoy.  “The first three years, we were only open a  couple of months a year.  Then in 2000, we installed bathrooms, renovated  office space, and put in furnaces and air conditioning. So since then we’ve  been open all year. We’ve been hovering near 10,000 people a year. This  year, we’re setting all attendance records.  We’re already past the 7000  mark with five months to go! Every state in the union - - except North Dakota  have visited - - and there will be another party when they show up. We’ve  had visitors from 20 different countries.”  .

“So Wednesday morning we had a small group in the museum, and we were  counting very carefully, when three people came in, and I said: ‘One of  these folks is it!’”  “Where are you folks from?”  “Johnstown, New  York.”  “What a coincidence. Knox gelatin is from Johnstown.” “We  know.”  “Well, you are our one hundredth visitor since we opened in 1997  and we’d like to present you with the bag of Jell-O items from the gift  shop and a year’s supply of Jell-O – a box per week and a brick in the  Jell-O Brick Road, and an invitation to come back and visit anytime you  want.”

The official 100,000 visitor is Marilyn Smith – and yes she likes Jell-O,  in fact she and her husband, Steve, moved to Johnstown a few years ago, from  the state that consumes the most Jell-O  - Utah.  “So, what brought you to  the Jell-O Museum today?”  It seems that they were in Niagara Falls a week  or so ago and picked up one of our brochures.  Marilyn told her husband that  they had to stop on their trip to Indiana this week. They almost didn’t  stop, because they were supposed to get a head start at 6 in the morning but  were an hour late leaving home.  But as they came to LeRoy, she insisted that  Steve stop.  So after all the picture taking, and the presentation of gifts,  they were another hour behind, but Marilyn and Steve were good sports, and  said they really didn’t mind, and boy do they have a great story to tell - - and Jell-O shirts to wear at the drum corps competition that they are  going to in Indianapolis.  They’ve promised to come back to see Marilyn’s  brick in the Jell-O Brick Road, and the D & R Depot has graciously offered a  gift certificate for lunch on their return to LeRoy.  They did leave behind  the large cluster of colorful balloons that we gave to them.  They decided  that the balloons on a long trip to Indianapolis wasn’t a good idea.