James DiLullo

The long road to completing a five-minute film about a scary kitty that was shot in Batavia this past year reached the milestone of a public screening at GO ART! on Saturday night after the Christmas in the City parade.

The film isn't online yet. Producer, director and screenwriter James DiLullo said the short will be entered into a number of film festivals and those festivals typically want exclusive access, so it will be a little while before you can view the film on YouTube (embedded below). 

DiLullo hosted a discussion with two of the lead actors who were able to attend the screening, Aurora Callery, and Roselyn Kasmire.

An audience member asked Callery what she drew on to inspire her character and the child actor said, "I just thought about my little sister, who loves cats. I just pretended I was my little sister."

At one point during filming, the cat playing "Kitty," Bunny "Kitbull" Buzzkill, scratched her, making a scare that looks like a smiley face, which she likes.

"She's very fat so she thinks my fingers are little hot dogs," she said.

Callery asked Kasmire, who plays a teacher, what she thought about while doing her scenes. Kasmire, who actually is a teacher in Buffalo, said in this case she didn't have to dig deep.  As animated as she is as a teacher in the movie, that is how she is with her students in real life.

For previous coverage, click here.

Of all the things that BHS grad James DiLullo has done in his storied life so far, perhaps one of the bravest has been to occupy 20 high school seniors for 80 minutes — a fleeting thought that came to the film writer and director 12 minutes into his visit Friday afternoon.

He soon learned there was nothing to worry about as Laura Tenebruso’s creative writing class began to glean tidbits of a business major-turned-writing enthusiast’s career and watch his locally produced film, “Kitty,” while discovering some realities of their own class.

“Mostly, the writing is the basis for all of the things we see in life, communicating ideas for the written word; it's pretty much the greatest advancement in technology, right? And we shouldn't take that for granted,” DiLullo said. “And no, you're not a writer now; maybe you hate this class; maybe you're only here because you have to be here. But there's advantages to paying attention to this class in particular.”

He shared his own varied path to get where he is today, living in Los Angeles with film studio Beauty View Ranch in the Southern Tier, four movies under his belt as producer — two penned by him — and has acted in several.

“I never expected to necessarily be a writer. I was a business person, and still am a business person, but I found something I enjoyed and was good at, and I like pursuing and thusly studied it,” he said. “Don't be afraid to keep educating yourself. The opposite of writing is reading. If you want to be strong in one, you participate in the other.”

He talked about a few books that inspired him, including “Write for Life” by Julia Cameron; a practical, holistic approach to writing; “Screenplay” by Syd Field, a master screenwriter from the 1930s and 40s; and Joseph Campbell’s “The Hero with a Thousand Faces,” an anthropology book at its core, he said, but “is really about storytelling” and basis for the hero’s journey of Luke Skywalker in “Star Wars.”

Tenebruso appreciated hearing about his personal and professional background, and that he offered up a scenario of taking imperfect steps while reaching the appropriate location for him -- from going to college as a business major, working at Microsoft and being involved in other aspects of business before finding his way back to writing.

“I was really most interested in him sharing his journey as a writer because he said that he used to write in high school, but it had kind of fallen by the wayside, and his path was, is pretty interesting,” Tenebruso said. “And so I really appreciated that he shared that journey with the kids and that he talked about how he didn't know when he was their age that this was what he was destined to do, and it's just a great story about how through networking and being in the right place and meeting the right people, can just completely change your life.”

His central message — no surprise here — was the idea that “everything is story,” she said, and what he's been able to accomplish has developed from an idea into that fleshed out story. Even his mother, who has found her way to writing later in life, gives him a lot of great ideas for writing, he said.

Superintendent Jason Smith, who helped to set up DiLullo’s visit, stopped in to visit for awhile.

“I did see the film and found it to be creative and imaginative — and of course, I loved all the Batavia shots!  James’ enthusiasm is contagious, and we loved his passion for his career,” Smith said. “We are proud of our fellow BHS grad, James, on his well-earned accomplishments. James’ message was one of persistence and setting goals and working hard to attain them. He is proud of his Batavia roots and it’s awesome for our students to hear from a successful Batavian. It was our honor to be part of this project.”

Part of DiLullo’s visit included a contest for students to guess the number of pages in the film’s script. The film itself is six minutes and 40 seconds long. There were two winners guessing a script of six and a half pages, so they ended up having a tie-breaker of guessing the number of lines on the last page.

“Screenplays are not as big as you think. It's not as many words as you think. It's a visual medium. The words are just there to guide the visual sense. So I got numbers from 70 to 80, 100. It’s an exercise to kind of incorporate, what does it look like in the industry, in time and in money? Because that's how everything's measured by us … how many scenes is that? And how many times per day can you do that, and how many shots?” he said. “It all relates back to the written word, 100% it's all measured in written words.”

So what was the final answer? There were 14 lines. Senior Makayla Balonek gave the correct answer and won a “Kitty” sweater. The movie was filmed at John Kennedy Intermediate School earlier this year and featured one superstar feline and both adult and child actors. It showed the class how to build suspense, create a soundtrack and do product placement within a movie, which was done, for example, when a refrigerator door closed and flyers on the front door displayed local business names. 

“I do think they are encouraged by his story,” Tenebruso said. “A kid from Batavia who’s not just a writer … but can inspire other people.”

About Kitty
Local band GumShoe, featuring Tim McJury, Todd Townsend and Dan Eick, plays the song “Psycho Kitty” in the movie.

There will be a special showing after the Christmas in the City parade at approximately 6:45 p.m. Saturday at GO ART!, 201 E. Main St., Batavia, and possibly a second one later on during an open house from 6 to 9 p.m. 

During the 6 p.m. parade, DiLullo’s team will be pulling a cart and handing out free hot chocolate.

Back at GO ART! after the parade, DiLullo and members of the cast and crew will be on hand to answer questions and mingle, plus Volunteers For Animals members will be available to collect donations of pet food and supplies and answer questions about dogs and cats at Genesee County Animal Shelter. 

Watch the trailer HERE.

While James DiLullo is a proud Batavia native who just brought in a cast and crew from Buffalo, Rochester, Syracuse, Bergen, Waterloo, and yes, his own hometown, to film “Kitty,” the short work he scripted and produced at John Kennedy Intermediate School, he likes to tout the idea of regional versus local.

After all, he introduced all of those out-of-town visitors to a taste of this area, literally, through the food and beverage businesses that treated them aesthetically, as they commuted from their residences and experienced the scenery, Thruway system and landmarks in and around the city of Batavia. 

“We were showing a lot of these regional people what Batavia is, and, you know, many of them don't see it from off the Thruway. They only know the Thruway exit. So it was cool to show local families Batavia is more,” DiLullo said Monday from his family farm in Cattaraugus. “I would like to thank the teacher whose room we used and district leadership and facilities director Chad Bliss and Jason Smith for allowing this to occur.”

The city school district, parks and police department, and GO Art!, which awarded him a $5,000 grant, Batavia Players and Pat Burk were all on board with the project and helped make it a smooth effort, he said.

It was two days of filming at the Vine Street school, with a cast of 19 children from Rochester, Bergen, Waterloo and Batavia, and the lead feline character, Bunny Pitbull Buzzkill, who has experienced her “first and last acting performance,” he said. 

Not that production was in any way negative, he said. In fact, he was quite pleased with excellent performances by a primarily youth cast. It went “better than planned,” he said. 

“Beyond better. It blew my mind what what we did this weekend, it was just, it's really accomplished all my goals. As stated in the previous article, we got a lot of positivity and a lot of inspiration. We had a special set visitor one day — both of our lead little girls in the film play hockey; they're both 8-year-old hockey players. So I had Mr. Gerry Meehan visit the set  … he's a business associate of mine, so I had him visit the set and provide some inspiration beyond film for those children. So that was excellent. It was excellent to be able to include a local legend in the filming process. He's not part of the crew or anything, he was just a visitor, we called him to set a little perk for our girls because they were hockey girls so it made sense.”

He wanted to treat the two young actors who are involved in hockey to a surprise, so Meehan, the first captain for the Buffalo Sabres and former general manager, stopped by for a surprise visit. 

DiLullo made the six-and-a-half-minute film and invested the grant money here in Genesee County. Meant to pique the curiosity and imagination of an audience, this short film is based on DiLullo’s childhood experiences with pets and how perceptions may differ from those of adults. Putting the four-legged star into action had its trials, he said.

“It was a challenge. Dealing with animal talent is never easy,” he said.

Part of his goal was to focus on the regional aspect of the project — working locally here and putting Batavia in the center “geographically as well as economically,” he said. While stationed in Batavia, he also brought in talent from other areas in Western New York.  He went through a Rochester casting agency and struck gold for finding what he needed.

“It’s local and exposing local, but the talent is regional,” he said. “The region has the primary talent. And it was excellent. I couldn't have asked for a better performance.”

After relaxing with family for the Fourth of July weekend, he will head back to his home in Los Angeles and work on post-production — audio, music, post-sound, color correction, and making important connections. 

“It’s locating an executive producer that can help expose the film to more people, so all the post production has to occur,” he said. “And we're hoping to do that very quickly in order to have a finished product by the beginning of September so that we can start to send that out to various film festivals and get some attention on the project and the wonderful creatives and technicians who executed it from Western New York.”

He’s grateful for the support of four businesses, Cinquino’s Pizza, The Yngodess Shop, Pub Hub Coffee Shop and Everybody Eats, he said.

In turn, he likes to reciprocate when possible by doing business here, purchasing local goods and services, and even treating the crew to some local fun when it’s available. Once filming was wrapped up, several of the Kitty crew attended Barracuda at Batavia Downs, DiLullo said.

While it may seem like an aside, he sees it as an extension of what he’s always trying to do: strengthening the local economy by bringing in outside dollars. He did just that by treating his crew to a concert at Batavia Downs.

“It was the best way to end a hectic shooting schedule; it was just to relax and slam some blues with 4,000 boomers. And just have fun. That was a great show,” he said. “So shout out to Batavia Downs for their concert series and bringing the quality acts that are relatable to many generations, right? 

“Several of us, including producers, attended the Heart show, and it was excellent. We had a blast. So there’s a lot going on in Batavia. There’s a lot happening; it’s just harnessing that and then bringing the dollars from outside in,” he said. “That’s my goal, bringing the dollars, show the world it can be done here and it can be done efficiently and economically.”

The film is dedicated to the memory of Florence Lullo, a longtime supporter of baseball in Batavia and DiLullo’s grandmother.

James Di Lullo is a facts man, which may answer why he did so well in Scholastic Bowl before graduating from Batavia High School in 2007.

As for his more recent ventures with film-making and acting, facts have also come into play. With some experience, schooling, research and tenacity, plus assistance from family members and his girlfriend, the 33-year-old Western New York native cobbled together a production to be premiered in Buffalo this weekend.

“Goldenrod” is a short film conceived and produced at DiLullo’s family farm in Cattaraugus County. As the name implies, scenery is lush with mustard-colored goldenrod and foliage, with a glass-like lake nearby the circa 1852 homestead.

“So I was sitting on the deck of a big beautiful, plantation-style, almost farmhouse, looking out over the lake in September, and beautiful fields, and determined that this was the perfect place for me to write about, for me to create a story that could be completely produced and shot on that location,” he said during an interview Wednesday with The Batavian. “And involve local history and entertainment to combine all the three things you need for a great film, which was story, place and time.”

He had the place. And with research and garnering those facts about the geography, DiLullo wrote a story about a modest farming family and how it was affected during the Civil War. His original draft was twice as long and larger, which was cut down to just over 18 minutes and seven characters.

Given the era of the film, fashions are simple — think “Little House on the Prairie” — which features 7-year-old lead character Clara Payne in a simple white dressing gown and bare feet that seem to enjoy running through long blades of grass. The image fits her on-screen personality, that of a kid who isn’t interested in the seriousness of life when there are flowers to pick and water for dipping her toes in.

Clara eventually discovers the answer to the movie’s question “how do you love?” after suffering a family loss and filling in the void with mature compassion. Trust is also a key component in the message, DiLullo said.

“It teaches how we can learn to trust each other, who do you trust and why?” he said. “What I learned the most was how I could trust other people, that was a big step.”

Backing up to high school, the versatile DiLullo took a hiatus to play professional soccer in Finland for one day shy of a year before eventually graduating, he said. He went to Brockport State College for international business and economics, with an intent to pursue the supply chain field. He landed at Microsoft in the marketing department and “I really saw the power of marketing,” he said, in connection with product endorsements on movie sets. Think that can of Coca-Cola is there by mistake? Of course not, he said.

After repeatedly being asked if he was an actor, he got an offer and accepted to try it out. He especially appreciates the movie business and how a set contains every skill, from the creativity of writers and actors to the administrative skill of accountants, and other needs for plumbers, electricians, daycare, and even psychology fields, he said.

He portrayed a character on a website production and took a 20-week writer's boot camp course to hone his skills before “Goldenrod” flashed into his mind in September 2018. Knowing the questions to ask himself, DiLullo pondered the compelling aspects of rural New York. That took him to the Underground Railroad, which pulls the story, place and time together.

Family members Cecelia “Chee” Lullo was the wardrobe designer; Michal K. Lullo served as production assistant, and Joseph Lullo was transportation supervisor.

James was born a Lullo but took the family name DiLullo that was used in the family until 1952, he said.

Others involved with the production include Dr. Mary Reid Gaudio, producer and music producer, composer and performer;  Richard Jacobs, producer.

DiLullo reached out to his hometown roots for assistance and inspiration. “Goldenrod” is in memoriam of former Genesee Community College music professor and composer Ann Reid, and was also influenced by retired teacher, historian, and author Anne Marie Starowitz of Batavia, DiLullo said. Select costumes were provided by Main Street 56 Theater and T-Shirts Etc. was involved as a vendor.

Directed by Marjorie DeHey, the film features a cast and crew from across the nation and New York State, he said. It is “considered a favorite for awards and recognition, and will focus on being official selections at NYS-based film festivals including Buffalo, Syracuse, and Cortland.

Top photo by Howard Owens.

James DiLullo and the cast and crew of Goldenrod. Submitted photo.

Production photo from Goldenrod. Submitted photo.