I went Back to the Track!
Press Release:
by Tim Bojarski
I probably would have been there anyhow, but I marked yesterday (8-14) on my calendar a long time ago to make sure I would be at my local oval to see the effects a concerted effort of promoting our sport could produce. I was impressed.
My local oval happens to be Batavia Downs, the oldest lighted harness track in America and an establishment I have been attending since my youth. I lived the highs and lows of the business there and was in attendance when 9,915 people saw Niatross set a world record in 1980. That was the largest crowd I have ever experienced first hand there. Saturday night did not eclipse that live count, but I’ll tell you what, they didn’t do too badly.
I figured there was a lot of people who haven’t attended in some time because it was a late arriving crowd. The Downs earlier post time is now 6:40, but the bulk of the crowd started showing up around 7:00. That would make sense because the old post was 7:30.
I got there a little bit late myself and found the parking lot to be just about full. I actually had to park in the back corner that backs up to an Office Max. That’s a pretty long walk.
So they came, and came, and came, and by the 3rd race they were holding up post times so people wouldn’t get shut out. I was walking around the property and there were people everywhere. The clubhouse was full. The downstairs grandstand was full. The apron along the fence was full. There were lines at all the concession stands. There were lines at all the mutual windows. It was a really heartening sight because it seemed like the good old days.
I spoke to Todd Haight, Batavia Downs Public Relations and Promotions Specialist and he told me: “We had our best handle since 2007 last Saturday and I knew it was going to be tough to follow that up for a second week in a row. But I think we have a heck of a shot to do it. Look at this place; we’re packed! We ran out of programs and had to print more on site to make sure everyone who wanted one, got one”
The USTA’s own Jennifer Daniels was on hand to facilitate the Little Brown Jug trip drawing and told me she was impressed with the turn out. Jennifer was originally from Batavia before relocating to Columbus and is quite familiar with the venue. And she made an instant friend when she pulled the winning entry as the gentleman who won showed up within seconds.
After the presentation was complete, I spoke with him and found out that he used to work for Paul Chambers and Clint Galbraith over 26 years ago when he was 18. He used to travel with their stake horses to various tracks. But since he always took care of trotters he never got to Delaware, Ohio to see the Jug. Now he had his chance. Although he had been out of the business for some time now, he told me he came back tonight to reminisce and possibly run into old acquaintances, because of this promotion.
The track was a sea of “Back to the Track” baseball caps--everyone had one on. They also all had their commemorative “Back to the Track” cups filled with their favorite refreshments.
And the product on the track was outstanding too. The crowd was treated to competitive racing, fantastic finishes at the wire, and decent payouts all night long.
I talked to folks at the rail throughout the night to get some feedback from them and found that there were many different reasons they all came. But the bottom line was, they all showed up and that was the goal. On my way out I saw track General Manager Mike Kane down by the fence mingling with his customers. He looked like a very happy man.
If what I saw at this one track was replicated at all the participating outlets, I would have to say this was a rousing success. The best we can hope for moving forward is to pursue the interest that was kindled this weekend and do what it takes to make the fans we saw show up become regular customers all year.
