Press release:
The nationally recognized tie-dye spectacle and 5K run “Color Me Rad” stops at Darien Lake on Saturday, June 22, and is expected to draw more than 7,000 people, with nearly 6,300 already pre-registered for the race. Proceeds of the event will benefit the Special Olympics of New York.
Racers will be dressed in all white and run through the scenic grounds at Darien Lake while a Color Bomb Squad, made up of volunteers spread along the 3.1-mile course, takes aim at runners’ shirts, faces, and hair with a rainbow array of colors. More than 5,000 pounds of FDA-approved, colored cornstarch will be used during the event!
In addition to the Color Bomb Squad, walkers and runners will also be able to toss their own bags of color into the air, creating an unforgettable Technicolor display across the park.
In addition to the Color Me Rad 5K, families and participants of all ages are encouraged to take advantage of the numerous race weekend activities, including a Friday evening all-you-can-eat pasta dinner with live entertainment and Saturday post-race festivities in the amusement park.
On race day:
8:30 a.m.- - Onsite registration for the race begins
9 a.m. -- The first color bombs fly and waves of runners hit the course. (*Waves of runners depart every 20 minutes.)
11 a.m. -- Race ends
The amusement park is located at 9993 Alleghany Road in Darien Center
About "Color Me Rad"
Inspired by the Holi Festival of India, "Color Me Rad" is in its second year of turning runners into color revelers. This is the first year Color Me Rad comes to Western New York, and Darien Lake marks the 27th stop on this year’s nationwide tour. Color Me Rad™ will hold races across the U.S. and Canada in more than 50 cities. For more information and to see additional race locations, visit www.colormerad.com or check out what fans have to share on Facebook at www.facebook.com/colormerad.
