Business

The Easter Bunny is downtown today, hanging out outside the Enchanted Florist on East Main Street.

The move from San Diego to Le Roy has been a good one for David Luetticke and Greg Luetticke.

More than four years ago, they bought the Frost Ridge Campground and have been slowly making improvements, all the while, feeling they made the right choice in moving to Genesee County.

"I think it's beautiful," Greg said. "I like the people, the scenery, the change of seasons. It's everything I wanted."

While David and Greg have made changes in the campground -- upgrading infrastructure, adding an annual pumpkin patch and a summertime slippery slide on one of the hills, for example -- the biggest change has been booking more than a half-dozen big-name music acts into their outdoor amphitheater.

The summer concert season kicks off June 9 with one of the biggest names in country music, Aaron Tippin.

The line up (all shows and dates -- and tickets purchased -- can be found on frostridge.com) includes the Little River Band, Restless Heart, the Nitty Gritty Dirt Band, Blackberry Smoke, James Wesley and Connie Smith.

It's the third year of concerts -- one of the highlights last summer was Marty Stuart -- and besides the seven name acts coming to Frost Ridge, 45 bands from throughout Western New York will perform there is summer.

Greg admitted he never heard of Blackberry Smoke before (neither had I, videos embedded below), but he said it's been the fastest selling show so far and after selling out of VIP tickets, they pulled back the promo VIP tickets given to radio stations and have just six left to offer to the public.

The current arrangement of the amphitheater accommodates 5,000 people, but three's a high hill behind the seating area and maybe, just maybe, that offers some expansion room. The sound of the music on the hill is every bit as good as down lower, Greg and David agreed.

As Greg and David get settled into Le Roy, they're getting more involved in the community. For a couple of years now, Frost Ridge has hosted a fundraiser for the Le Roy Volunteer Fire Department.  This year, some of the proceeds of the Aaron Tippin concert will be donated to the VA facility in Batavia.

"We see it as good business when when you're involved in the community and everybody supports one another, and that's how we would like to live our lives," David said.

I'm looking forward to the The Dirt Band in August.

Rose Mary Christian thought she would be retired these days, but she can't quite get away from the restaurant business.

She admits, she loves it.

In 1956, her father -- with the help of Carl Dilcher and George Jacobs -- built a diner on Ellicott Street Road near Shepard and Christian. Along with her eight brothers and sisters, she worked there for much of her young life.

The diner closed in 1965, but Christian opened it again -- with her four children -- in 1983.

"We used to have good times and you hear people reminisce about the old days," Christian said. "Hot dogs were 25 cents when my dad started and milk shakes were 50 cents. Now what’s a hot dog and what’s a milk shake? There’s a big difference."

Christian closed the diner in 2003, and then new owners took it over for a time more than a year ago, but eight months ago, that diner closed.

On Monday, the diner opens again as "Rosie's."

"I hope people drive out and see the restaurant and taste what we have to offer," Christian said. "I hope they just have a good day and a good experience coming here. Like I said, this is where good people meet."

The diner's menu, among regular diner fare, will include Italian and Polish dishes and homemade soup.

“We’re going to have a quarter-pound hot dog, like they have in New York City, that I love," Christian said. "It’s going to have mustard and sauerkraut on it. It’s delicious. You’ll have to try it."

Christian noted there aren't many dining establishments on the southeast side of town, plus there will likely be a road connecting the new ag park to Cedar Street, making it easier for workers there to get onto Ellicott Street. That could be the opening in the market she needs to be successful.

Asked if not just her history in the restaurant business, but her career in city politics would help attract customers to Rosie's, Christian laughed.

"The politics part of it," she said, "no, not at all."

Lei-Ti Campground on Francis Road, Bethany, was voted by users of the Woodall's Campground Directory, as one of the top 100 campgrounds in the United States.

There are 1,700 campgrounds in the U.S.

Woodall's is a popular and widely used campground directory, owned by Affinity Group, based in Ventura, Calif.

There were reportedly hundreds of thousands of votes cast over the 10-month long contest, according to Woodall's, which was also a sweepstakes for a chance to win a seven-day cruise to Hawaii.

Photo: John Hollwendel, owner of Lei-Ti.

In honor of March being Disabilities Awareness Month, the Batavia Development Corp. organized an event at Coffee Culture today recognizing people involved in the local disabilities work force.

Certificates were given to both workers and staff members at local agencies who supervise people with disabilities.

Receiving certificates were:

• Darren Annovi, store associate, Kmart, three years: Darren is an active member of Mental Health Association of Genesee County and works at Darien Lake in the summer.
• Greg Bruggman, laborer, ARC, six years: Greg is on the governing council of ILGR and strives to help others with disabilities through ILGR and political meetings.
• Vinnie Falcone, work center, Genco Industries, six years: Vinnie is active in his church, volunteers at the Social Club and en- joys watercolor painting.
• Philip Greene, crew member, Burger King, nine years: Philip has maintained employment for nine years and participates in his church regularly.
• George Hughes, work center, Genco Industries, 38 years: George has been recognized as “Employee of the Month,” volunteers at community events and he assists at Clor’s Meat Market.
• Dawn Kempf, housekeeper, Best Western, 20+ years: Dawn has been employed for more than two decades and she volunteers at MHA of Genesee County Warm Line.
• Richard Ruhlman, janitor, Batavia Downs, four years: Richard actively participates in high school sports events as timekeeper, statistical keeper and more.
• Leigh Skellon, associate, TOPS Market, 14 years: Leigh assists the shoppers when needed and is considered a dedicated and reliable employee.
• Ann Bird, instructor NYS School for the Blind, 28 years: Ann is an innovative classroom instructor. She has led instructional support staff, interacts with school districts across the state and provides professional development and support to those who are working with students who are blind and have multiple disabilities.
• Donna Ostrander, production assistant Genesee ARC, six years: Donna is an organized, efficient and supportive team member that is always willing to help. She treats all individuals with respect and compassion. Donna volunteers many hours at agency functions.
• Katherine Way, senior employment specialist Restoration Society Inc./Genesee ACE, four years: Katherine actively works with coworkers and customers to promote community involvement and she is an Angels in Action Advisory Council member. Katherine is also attending college part-time.

Julie Pacette indicated the BDC hopes to make this an annual event.

Press release:

United Memorial Medical Center is pleased to announce that it has received $500,000 in NYS Economic Development funding. Five years ago, United Memorial began a multi-phased project to rehabilitate the former St. Jerome Hospital building, which is located at 16 Bank Street in the heart of Downtown Batavia.

The first phase renovated the ground floor to create an outpatient diagnostic center along with offices for primary care and occupational medicine services. The second phase addressed the upper floors and created 37 housing units for seniors 55 years of age or older earning less than 50 percent of the area median income. Several of the units contain features to assist those with mobility, hearing or visual impairments.

At the beginning of the second phase of the project, New York State Senate Majority Leader Dean Skelos, Senator Mary Lou Rath and then County Legislator Mike Ranzenhofer announced $500,000 in NYS Economic Development Assistance funding to assist with the redevelopment.

At that time, United Memorial’s President and CEO Mark C. Schoell stated, “The support from the State Senate will help us reinvigorate an important area of Downtown Batavia and re-purpose a vacant structure so that it once again serves the residents of Genesee County by providing the necessary elements of employment, housing and access to health care.” 

The adaptive reuse of the building was completed in November 2010; however the NYS Economic Development Assistance funding had not been received. United Memorial solicited help from the 61^st District, New York State Senator Mike Ranzenhofer’s office.

“Senator Ranzenhofer has been diligent in assisting the hospital access the funds promised in 2008,” Schoell said. “The Jerome Center Project is an exemplary illustration of cooperation between government and the private sector to preserve an historic property and provide important services to the community. We greatly appreciate Senator Ranzenhofer’s dedication and commitment to healthcare, housing for our vulnerable population and economic growth.”

Senator Ranzenhofer said "Mark and I have been working closely together for many months to ensure that United Memorial received the funding it had been promised in 2008 for the Jerome Center Project. As a result of our collaborative efforts, we were able to push the funding part of this project across the finish line.

"The Jerome Center Project has had a positive impact -- particularly, the many jobs it has created and the services the site now offers to the community. I hope that the project serves as a paradigm to encourage both organizations and individuals in the community to contact me when encountering a state-related issue."

The Jerome Center currently houses a comprehensive diagnostic center offering medical imaging and laboratory specimen collection; the Corporate Health Center for occupational medicine services; Batavia Family and Pediatric Care; Surgical Associates; Hope Haven, the only secure inpatient chemical dependency rehabilitation unit in the GLOW region; and the fully occupied Jerome Senior Apartments.

The site also hosts a gift shop, refreshment kiosk and cafeteria. Next month an Urgent Care Center will open in the Jerome Center to provide an affordable and timely alternative to emergency room care for non-life threatening illnesses and injuries.

The picture came a bit clearer today at the annual Genesee County Economic Development Center luncheon on how the agency landed a $206 million joint-venture Greek yogurt plant for Batavia.

Mark Koenig, director of engineering and technology at the PepsiCo Global Nutrition Group, said while there were a few reasons Pepsi and the Theo Muller Group picked the Genesee Valley Agri-Business Park for Project Wave, a key was getting site-grading permits within 15 days.

Koenig, who heads up similar projects for Pepsi all over the world, lost a bet with Chris Suozzi, VP of Business Development for GCEDC.

"I bet him my house, my wife and my salary that he couldn't get us permitted in 15 days," Koenig said. "I've never seen a greenfield site get permitted in 15 days. I said, 'there's no way.'"

He added, "This team delivered."

The 15-day permitting process allowed Wave Holding LLC to fast-track its development plans, which Suozzi agreed after the meeting was absolutely critical in bringing the project to Batavia.

Without the 15-day permitting, Pepsi and Muller would have been looking at a 30-month process to get its new Greek yogurt products to market. The current timeline is 18 months, all because Town of Batavia officials were able to move the permitting process along quickly.

Earlier this week, GCEDC CEO Steve Hyde told county legislators that Souzzi was instrumental in getting Batavia from the B-list for the project to the final four possible sites.

Koenig also said of critical importance to Pepsi and Muller was the world-class dairy industry in Western New York.

"This is an ag area that is the best in class and that's why we're here," Koenig said. "You have a good milk supply and your milk is the best in its class."

It also helps that from Batavia, Wave Holding can easily reach a third of the potential market in the U.S. for its new Greek yogurt.

Pepsi partnered with Germany-based Muller, Koenig said, because Muller has proprietary recipes and world-class technology for producing yogurt.

The incentive package put together by NYS and GCEDC was also important, Koenig said, but Pepsi was also impressed by the warm welcome the company has received from the community.

"The community support has been fantastic," Koenig said. "All signs say this is going to be a success with the community for years to come and in future growth."

Top: Koenig; bottom, Hanno Lehmann, a senior project manager from the Muller Group.

Executives from PepsiCo and the Muller Group will be keynote speakers March 23 at the Genesee County Economic Development Center's annual meeting at the college.

The two companies are behind Project Wave, the $206 million yogurt plant being built at Genesee Valley Agri-Business Park.

Mark Koenig, director of engineering and technology at the PepsiCo Global Nutrition Group -- who was in town when grading started in November although Pepsi's involvement was still officially a secret -- will be joined for a keynote presentation by Hanno Lehmann, a senior project manager from the Mueller Group.

Wave Holding, LLC -- the official name of the joint venture -- is expected to employ nearly 200 people in the near term and perhaps as many as 600 people if the new line of Greek yogurt is as successful as Pepsi and Muller project.

The new joint venture is receiving more than $11 million in tax abatements to build the plant in Batavia, which was initially not even a top-tier choice in the site selection process.

Also speaking at the event will be Rep. Kathy Hochul, State Sen. Michael Ranzenhofer, Assemblyman Steve Hawley and County Legislature Chairwoman Mary Pat Hancock.

GCEDC CEO Steve Hyde will make a presentation on some of the agency's 2011 highlights.

The luncheon is from noon until 1:30 p.m., March 23, at Genesee Community College. Tickets are $15 or $20 at the door. For reservation and tickets in advance, call 343-4866.

In a very short time, Genesee County has become a big player in the global agricultural community, Jim Vincent told the Ways and Means Committee on Wednesday. He's vice chairman of the Genesee County Economic Development Center Board of Directors.

Vincent commented little during the half-hour meeting in which CEO Steve Hyde provided a quarterly review for members of the county legislature. But he did note that with Alpina building here, followed by Pepsi/Theo Muller and now Bonduelle buying food processing plants in Oakfield and Bergen from Allen's Foods, Genesee County's place in the ag community has been transformed.

Hyde pointed out that the Bonduelle purchase probably saved more than 250 jobs in Genesee County.

Allen's may have been on the verge of closing the plants if they hadn't been sold, Hyde indicated.

While GCEDC wasn't directly involved in the purchase, officials have been speaking with Bonduelle executives and something may be in the works to help the company grow locally.

The four plants purchased by Bonduelle are the first production facilities owned by the France-based company in the United States.

Members of the committee and other legislators at the meeting made few comments and asked few questions.

Hyde was able to point to other successes for GCEDC and its business development partners, such as Java Equipment planning a location in Batavia and Premier Credit opening a phone room on Mill Street.

Hyde said Premier initially planned on 50 jobs -- which pay $12 an hour plus incentives -- but may soon add another 50 positions.

VP of Business Development Chris Suozzi deserves a lot of credit for bringing both Premier and Pepsi to town, Hyde said.

According to Hyde, when GCEDC first learned of Pepsi's plans, the Genesee County Agri-Business Park was only on the B-list.

But Souzi started working his contacts and managed to convince Pepsi officials to make a site visit.

"After the site visit, we went from the B-list to the A-list, from one of 16, to one of the final four, and then being very fortunate to land this project," Hyde said.

Hyde also gave credit to Sen. Michael Ranzenhofer for giving a "yeoman's effort" on behalf the STAMP project in Alabama. GCEDC needs to secure $18 million in grants and Ranzenhofer has been instrumental in arranging key meetings with Senate leaders and lining up support for legislation that might make it possible.

Vincent told legislators that for every dollar the county government invests in the GCEDC, a total of $18.60 is returned to the local economy.

Hyde said that when he started with GCEDC in 2002, the agency and its affiliates did $600,000 in revenue. This last year, it generated $4.4 million in revenue. It turned a profit of $1.3 million.

"Those profits, of course, go right back into helping us create shovel-ready projects," Hyde said. "We try to build our community, build our tax base, create jobs and create success for our community."

A plan for Ken Mistler to remodel the patio of the former South Beach Restaurant on Main Street received glowing reviews and eventual approval from members of the city's Design Review Committee on Tuesday.

The board opened its meeting with a field trip to South Beach were Mistler explained the concept.

Mistler intends to enclose the patio, but use retractable glass panels (something like a garage door made of glass panes) so that he can operate the patio as a bar, dining room and music venue 12 months out of the year.

"We'll close the windows for weather or when it's windy," Mistler said.

The concept has already received a positive recommendation from the Genesee County Planning Board and once the Design Review Committee approves his final plans in 30 days, Mistler will be able to proceed with construction.

Mistler is planning a Southwestern/Western theme with urban flair for the new restaurant and bar. It will be called City Slickers.

While the restaurant continues to cater parties in the basement bar and dining area, Mistler is completely remodeling the inside of the bar and dining area (the new custom-built wooden bars are stunning).

He expects to open City Slickers around the third week of April.

Photo below: Mistler holds a picture of the former Kiwanis Park that was west of South Beach from before Mistler remodeled it to the present patio.

Press release:

The Batavia Business Improvement District has awarded two more façade improvement grants to downtown businesses. The recipients were Francis Marchese, owner of 238 Ellicott St., and Brian and Beth Kemp, owners of T-Shirts Etc., 111 Main St.  

Both businesses received matching grants for improvements to their facades. Marchese received $1,550 for installing new windows and frames at his Ellicott Street property. The Kemps were awarded $447.66 for signage that brings back some nostalgia by mimicking the old J.J. Newberry-type letters. These funds were awarded based upon the Business Improvement District’s design guidelines  

The B.I.D. Design Committee has now awarded 78 matching grants totaling over $319,933 in funds to revitalize businesses within the district.  Currently, there are two more projects that have been approved and should be completed within the next two months.

The Business Improvement District façade improvement program was established in 1998 to provide economic assistance to property owners and tenants for exterior improvements to their buildings. It has contributed to the renewed vitality of downtown by providing economic assistance and preserving the character of its structures. 

According to Don Burkel, B.I.D. downtown manager, these improvements demonstrate a long-term commitment by these business owners to downtown and  positive steps for its future.  When you consider that 78 businesses have reinvested in total project costs of over $2,626,600 in the district, that’s pretty impressive.

Find out more about why it would benefit you to set up shop in Downtown Batavia. Contact Don Burkel, B.I.D. downtown manager, at (585) 344-0900 or visit www.downtownbataviany.com.

PepsiCo and the Theo Muller Group -- partnering on Project Wave in Batavia -- will receive more than $11 million in tax relief for the planned yogurt plant in the Genesee Valley Agri-Business Park.

The incentive package was approved by the Genesee County Economic Development Center Board on Monday.

The PILOT on the project -- relief from taxes on the increased value of the assessment -- is 100 percent for the first six years and 50 percent in years seven through 10.

The total PILOT abatement is estimated at $5.6 million over 10 years.

The companies will also receive $5.4 million in sales tax abatement on materials and supplies for construction of the facility.

The project will add 186 new jobs to the local economy, and early planning for the plant projected as many as 600 jobs by 2033.

Wave Holding, LLC (the company formed by Pepsi and Muller for the project) will spend $206 million on construction of a 363,000-square-foot facility.

Construction on the project began in November.

The agreement calls for the first 186 jobs to be filled within three years of Wave Holding receiving a certificate of occupancy.

GCEDC competed with shovel-ready sites in Avon and Pennsylvania.

According to a GCEDC press release, for every $1 invested by Waving Holding the local economy will benefit by $14.47.

Allens Inc., a food-processing company based in Arkansas, has sold four of its six frozen vegetable processing plants, including its Oakfield and Bergen plants, to Bonduelle Group, a privately held firm based in France.

Terms of the deal were not disclosed. The sale is expected to close by the end of the month.

The four plants employ 400 people. The number employed in just Bergen and Oakfield were not released.

Allens is reportedly using the funds generated by the sale to invest in new technology and expand its canned-food operations in Arkansas, Wisconsin and North Carolina.

"We're excited to put a renewed focus on the core of our business and the market segments we are most passionate about," said Rick Allen, president and CEO of Allens. "With this renewed concentration, we anticipate greater growth, more innovation and even better customer service and product quality. We're excited about what this will mean to the marketplace and to our customers and partners, overall."

The purchase includes the Chill Ripe brand and the frozen Garden Classics brand, as well as a license to use certain brand names owned by Allens in the frozen business for a limited transitional period.

The two Genesee County plants were acquired by Allens in 2006 from Birds Eye.

Sources: Rochester Business Journal and a press release.