Business

Press release:

The year 2016 marks the 177th anniversary of the Genesee County Fair! 

The Genesee County Agricultural Society is pleased to announce that the 2016 Genesee County Fair will be held on July 12th – 16th. Please note that the Fair dates have changed by one week to allow the Agricultural Society to secure a top of the line midway and entertainment. This date change will enable the Fair to continue to grow into the future. 

Preparations have already begun in the planning of the 177th Genesee County Fair. The Agricultural Society welcomes the return of Midway Rides of Utica as the midway ride provider for 2016. This year, once again, admission to the Fair is only $5 per carload. Several of the popular Grandstand events will be returning this year, including the Demolition Derby, ESP Tractor Pulls & Stock Car Racing. Other returning events include the Genesee County Fair Talent Show, The Grand Parade, a classic/antique auto & farm equipment show, small fry tractor pull, 4-H livestock auction, 4-H animal exhibits and the Fair Queen Pageant.

For a complete listing of events during fair week, visit  HYPERLINK "http://www.gcfair.com" gcfair.com 

These are just some of the events happening during the 177th fair. With your help, the Agricultural Society hopes to make 2016 a memorable year for the fair by adding new and exciting events. The board of directors would like to extend a personal invitation to become a volunteer, exhibitor or a sponsor of the fair. Volunteers are needed not only during fair week, but also the weeks before and the week after the fair. Many hands make light work!

Becoming an exhibitor or a sponsor of the fair is a great way to promote your business to thousands of fairgoers that live and work in Genesee County and visit the fair every year. If you are interested in volunteering, exhibiting or becoming a sponsor of the fair, go to  HYPERLINK "http://www.gcfair.com" gcfair.com to download all of the forms and for contact information.

The Agricultural Society would like to make the 177th fair special. In order for this to happen, your help is needed! The Genesee County Agricultural Society would like to thank everyone for their continued support of the Genesee County Fair over the years!

Lt. Gov. Kathy Hochul was in town today for a meeting with local business organizations. After her meeting, Tom Turnbull, president of the Genesee County Chamber of Commerce, and Laurie Oltramari, director of the Batavia Business Improvement District, took Hochul for a shopping trip on Main Street to support the campaign to “Shop Small."

First stop was Charles Men’s Shop.

David Howe, the owner of Charles Men’s Shop, explained to Hochul that he was skeptical of “Shop Small” when he heard about it but it has been rather successful the last two years. An encouraging discussion about the strength of the town and local business ensued but was interrupted by Hochul because, like most who go into the Men’s shop, her eye was drawn to the tie rack. I will not divulge what happened after that because I do not want to ruin the surprise of William Hochul’s Christmas present.

Off to Adam Miller Toy and Bicycle. 

Miller’s is another classic local business with unique items and something for everyone. Hochul asked store owner John Roche what the hot item was this year and the answer was the Yo-Yo, American made no less. 

Next stop was p.w. minor

p.w. minor is a company on the move. Andrew Young, the president of p.w. minor, light ups when Hochul asks him how things are going. Apparently they are going well, very well. Young is delighted with the progress the shoe manufacturing business is making and says he's very happy with the local work force.

Young explains to Hochul some of the technology in the athletic shoes that is unique to p.w. minor.

The last stop was Main Street Pizza. It's another small business success -- doubling in size, taking over the store next to it. Inside, the popular pizzeria is celebrated with pictures and wall murals mixing up the past and present. Owner Vic Marchese is pictured in his red apron.

Home sales surged this summer in Genesee County, reflecting an overall regional trend.

In Genesee County, closed deals for the four months ended Sept. 30, increased by nearly 26 percent to 186, up from 148 last year, according to data provided by the Buffalo Niagara Association of Realtors.

The median sale price rose by 5 percent, to $105,500. The average sale price rose by 1.8 percent, to $114,427.

“This was probably one of the busier summers in the last five or 10 years,” said Robert Gerace, a broker for Realty USA in Batavia. “Once September hit, things quieted down again.”

Total closed sales from June through September in the Buffalo-Niagara region rose 9.2 percent to 4,728, up from 4,329 last year, according to the BNAR.

For the year-to-date, closed sales rose 7.7 percent to 8,187, up from 7,604 in 2014.

“We’ve had a record year,” said Joe Rivellino, the BNAR president and owner of Rivellino Realty in Warsaw.

The BNAR credits an improved job market, falling unemployment and rising earnings for driving home sales. 

“We’ve had a strong market for quite some time,” Rivellino said. “We also still have very aggressive interest rates.”

Rivellino reminded that “real estate is local.”

“The Erie County market is stronger, and that’s where you tend to (see) more multiple offerings and sales above list price,” Rivellino said.

Beyond Erie, the situation varies by county and municipality.

“Wyoming County might have a few pockets where there are slower numbers,” he said. “Property taxes being higher here than they are in some other areas is somewhat of a deterrent.”

Indeed, closed sales from June through September in Wyoming county fell 12 percent from last year, from 128 to 113, the BNAR said.

Both the median and average sale prices were up in Wyoming, however. The median sale price rose 4.3 percent, to $98,500, while the average price rose 3.8 percent, to $114,837.

Homes in both counties were however spending more days on the market before sale — 80 days on average, compared to 74 days in 2014.

Still, summer saw a seller’s market overall.

Gerace recalled taking one couple on visits to 30 listings this summer.

“There were multiple offers,” he said. “Everything was full price — and more.”

Which prompts an observation: To the quickest go the spoils.

“If you want it, you’d better jump on it,” Gerace said.

Rivellino, who has owned his agency for 12 years, is optimistic the trend will continue for at least a little while.

“I believe the interest rate is going to stay aggressive for a little bit longer,” Rivellino said. “There’s no doubt they’re going to go up, but I just don’t know how quickly.”

Shoppers at Batavia Town Center today could get a ride in a horse-drawn carriage.

There's been too much bad news in the world recently, so Brenden Mullen, co-owner of Larry's Steakhouse, on Main Street, Batavia, decided he wanted to do something good.

Larry's will be open from 4 to 8 p.m. Thanksgiving Day serving free meals to "anybody and everybody" who wants to stop in.

The meals will include turkey, mash potatoes and gravy, stuffing, squash and cranberry sauce along with a slice of pumpkin pie.

All for free.

"Somebody very dear to me, touched my life, had a positive impact and made me want to better myself in any way I can," Mullen said. "I thought it might be a step in the right direction."

Word has spread quickly on social media, Mullen said, and just today he got a touching call from an administrator at Batavia High School who said a student who had been wondering what he would do on Thanksgiving, with no place else to go, heard about the community meal and now he plans on being at Larry's.

That really touched Mullen, he said. It's hard to believe in this day and age a high school student would need some place to go on Thanksgiving Day, but there are people in our community with all kinds of needs, he said, and perhaps his gesture will help a few people out.

He just came up with the idea Saturday, enlisted the chef to help, and started getting things organized. He doesn't know what to expect and said additional volunteers to help are welcome.

"I thought it would be a good way to do something good for the community," Mullen said. "Like I said, I just get sick of reading the news, turning on the TV, and it's nothing but bad news anymore, so I wanted to give people a reason to smile and feel good about something."

The Clarion Hotel in Batavia will be filled this weekend with superheroes, space aliens, monsters and robots, all gathering to partake in Foxprowl-Con, the first local comic and collectables convention.

Bill Hume, owner of Foxprowl Collectables on Ellicott Street, is the lead organizer of the event, which he said could draw from 2,000 to 4,000 guests from all over the region.

The convention will feature more than 100 vendors and several celebrities from the world of comics and sci-fi/horror entertainment, including Mark Dodson, from Star Wars and Gremlins, Kevin Duhaney and Jeff Parazzo, from Power Rangers, Adam Minarovich from the Walking Dead, Steve Cardenas, from Power Rangers, and Tyler Green and Rashaad Santiago, from FaceOff, among others.

These photos are from this afternoon while vendors were setting up. The convention opens this evening and continues Saturday and Sunday. For more information, visit foxprowl-con.com.

It took the city's Zoning Board of Appeals more than 45 minutes Thursday to make motions, collect seconds and tally votes on five variances that clear the way for a new Dunkin' Donuts franchise on West Main Street, across from Redfield Parkway.

After a presentation by the project's engineer Kip Finley and comments from members of the public, all Redfield Parkway residents opposed to the project, it came time for the ZBA board to vote on the variance requests for parking, driveways, building placement and height.

Minutes would pass before a motion would be made, then a long pause before a second, and when the question was called, the votes came slow.

All of the variances were approved, but as Chairman Jeff Gillard confirmed later, the board wasn't really thrilled to be the final hurdle the developers need to clear to be able to proceed with the project.

"You can't go by emotion," Gillard said. "You've got to follow the law."

With no legal reason not to approve the variance requests, the board didn't have much recourse, even if they are sympathetic with the concerns of Redfield Parkway residents over potential traffic congestion in the area.

The traffic issues are not part of the ZBA's legal authority to consider.

On the fifth and final variance, allowing a 14-foot wide driveway to access the property from West Main, Board Member Emma Kate Morrill-Mahoney struggled with her vote. She's expressed concern that the angle still wouldn't prevent cars from trying to use it as an exit. The zoning code calls for a 20-foot wide driveway, but that width would probably make it even more likely that patrons would use it for an exit, causing traffic issues. So if Morrill-Mahoney voted no, causing disapproval of the variance on a tie vote, the driveway would have to be 20-foot. When she realized her vote would potentially only make matters worse, she decided to vote yes.  

The Redfield Parkway residents who spoke uniformly raised concerns about traffic congestion.

"What does Dunkin’ Donuts have against the better neighborhoods in Batavia?" asked Donald Fryling. "First they build at the end of Ellicott Avenue, now they want to build at Redfield. What’s next, a donut shop on Naramore Drive?"

A Dunkin' Donuts at this location, between Barrett's Marine & Sporting Supplies and Five Star Bank, was first proposed a year ago and that proposal was rejected by city planners. Finley met with city staff and fashioned a new proposal to address the concerns of the city and the residents. The building will be Cape Cod style in design to better match the homes in the area; it's frontage will align with Barrett's to be a little more urban and less suburban sprawl in feel; and the driveways will be narrower to better channel traffic in the directions that least hinder the flow of traffic.

All of these changes necessitated approvals for variances from the ZBA, and since they were good faith efforts by the developer to address concerns, the ZBA couldn't just arbitrarily reject them. 

Among the questions raised through the planning process is why Dunkin' Donuts in this location? Why not another location?

Franchisee Mike Mikolajczyk said it's simple, this location makes the most business sense.

"It's absolutely the best location we could have in the city," Mikolajczyk said.

There have been marketing studies and traffic flow studies and all of the data singles out this location as the best one currently available among all other options.

"It's a great intersection, a great area, that's why everybody wants to be there and that's why it's busy, and that's where Dunkin' goes, a busy area," Mikolajczyk said.

Finley said the next step in the process is completing the architectural drawings and completing the purchase of the property.  The earliest the new shop could be open is prior to Christmas 2016.

Since a donut shop isn't a destination type of business, but a business that captures existing traffic, it's important to be where the traffic is, Mikolajczyk explained, and since it's not a destination, it won't add to traffic congestion, as some neighbors fear.

"I've visited with people in the neighborhood and they all have my phone number," Mikolajczyk said. "I don't' want to be a bad neighbor. I don't want to have people hate me before I even get in there, so I'm doing my best to be a good neighor and be a good businessman and asset to the neighborhood."

One reason the location is important to Mikolajczyk is that his current location -- on the corner of Ellicott Avenue and West Main -- does a great job of capturing eastbound traffic. It doesn't capture a lot of westbound traffic, and the new location will do that, he said.

Asked why this location instead of something on East Main, and Mikolajczyk kind of smiled. That may be coming, too, he said.

The process of getting approval for a new Dunkin' Donut's has served to make for a better plan, project engineer Kip Finley told city planners during Tuesday's meetings, where planners eventually approved or recommended approval of a series of plans and variances allowing the project to go forward. 

The proposed Dunkin will be slipped in between Barrett's Batavia Marine and Five Star Bank on West Main Street, with the cooperation and blessing of those two property owners. The three properties will share driveways in and out of the location, helping traffic flow and thereby addressing one of the recurring objections to construction of the franchise store.

Finley, working on behalf of Dunkin' Donuts and franchisee Mike Mikolajczyk, who owns the current Dunkin' in the city, at West Main and Ellicott Avenue, has been hauling elevation drawings before city and county planners since September 2014, and until Tuesday's votes hadn't received much in the way of nods of approval.

The new design fits into the current environment better, Finley said.  The building will be a little more residential looking and the frontage will align with Barrett's, making it more of an urban approach to aligning storefronts.

Even so, there are still residents from nearby Redfield Parkway who object to the proposed location.

"Regardless of how good the aesthetics of the building, none of the design changes will improve its location," said Nan Zorn, a Redfield resident.

The planning committee approved the site plan review and recommend to the Zoning Board of Appeals that it approve variances for the frontage, the driveways and parking.

By code, the size of the building would require 80 parking spaces, which board members agreed was a bit much.

The Burger King on West Main has 80 spaces and Finley pointed out that is way more than the drive-thru restaurant needs.

"If you go there, the front third are used, and the rest you could play basketball on," Finley said.
"There are weeds growing. It doesn't get used."

Finley's work is not done. Dunkin's new location doesn't get built if the city's ZBA doesn't approve the variances.

Press release:

The Batavia Business Improvement District (BID) is a neighborhood champion for Small Business Saturday, also known as “Shop Small Saturday.”

Shop Small has become a national movement along the lineup of Black Friday & Cyber Monday. This year’s Shop Small event is Saturday, Nov. 28th, and will take place all over the country. The Batavia BID distributed promotional materials for the event to its downtown retail and restaurant businesses and encouraged them to do their own form of promotion as well. The nonprofit organization also invited local business owners, residents, and politicians with postcards to come to specific places to encourage the understanding that downtown Batavia has great places to shop, dine, live and play.
 
The Batavia BID intends to take pictures on Shop Small Saturday and encourages those that shop small that day to share them with the Batavia BID. You can post on the Downtown Batavia Business Improvement District Facebook page or contact Laurie Oltramari at (585) 344-0900 or e-mail LOltramari@DowntownBataviaNY.com to share pictures or to ask questions about the event.
 
Please join the movement to support your local economy by shopping small not only on Small Business Saturday, but each Saturday!

Jeremy Liles said he will continue to push for a rules change in the City of Batavia on commercial signs that prohibit electronic signs from regularly changing their messages.

Earlier this year, Liles installed a new sign on his business, Oliver's Candies, at Main and Oak with an electronic message board.

Under the current city ordinance, he can only change the message on the board once every 24 hours. He would like to change it hourly, especially this time of year when he might have four or five different promotions going to attract holiday business.

Tuesday night the city's planning board unanimously rejected his request for a variance to allow the message to change at least hourly.

Duane Preston, chairman of the board, said his vote was based on the fact there is no precedent in the city for allowing an exemption.

Liles argued that signs at Salvation Army and Batavia High School change more often than every 24 hours, but Preston said the city's code enforcement officers report that no permission has been granted for such changes where the city has jurisdiction. He doesn't have jurisdiction over the school property, he said.

Liles said the inconsistency bothers him.

He vowed to continue the fight after the vote, including bringing it up during the city's comprehensive plan update.

One apparent argument against frequently changing signs is that it creates a traffic hazard. Liles said he doesn't buy that argument. Distracted driving from mobile phones is a bigger problem than business signs, he said.

"There were two accidents in front of Oliver's this morning and that had nothing to do with my sign," he said.

Press release:

The Genesee ARC Redemption Center is open for business!  “Bring us your cans and bottles,” said Director of Operations, Paul Saskowski.

Along with offering new employment options for individuals with disabilities, Saskowski said, “The expansion of our transfer station allows customers to drop off refuse, recyclables and now get their deposits on beverage containers back so these chores can be done in a ‘one-stop’ concept.” 

The Genesee ARC Redemption Center, 3785 W. Main Street Road, Batavia, is open Monday through Saturday 8 a.m. to 2 p.m. and Wednesdays until 8 p.m.

“The hundreds of community members that visit monthly for trash and recycling now have an even greater convenience,” Saskowski said.

“The best thing about the ARC-operated redemption center is additional employment opportunities for individuals with disabilities,” the director said.  “This expansion aligns with Genesee ARC’s mission of supporting people with disabilities in partnership with their families and the community."

All NYS beverage bottles and cans are accepted at the site. Customers wishing to donate their refunds to a nonprofit can designate Volunteers for Animals, Boy Scouts of America, Crossroads House or Genesee ARC. Organizations wishing to hold a can drive can contact Paul Saskowski or Redemption Center Manager Carl Jones at 343-4203 to set it up.

Photo: Carl Jones, Redemption Center manager, with Mark and Wesley, employees of the Genesee ARC Redemption Center.

Now you can design your own Batavia-made boots.

p.w. minor announced today the launch of their new product line and brand, the Abram Boot Company.

The new boots are the same p.w. minor quality, and made right here in Batavia, but you, the customer, design your own boots at abrambootcompany.com.

You can also visit p.w.'s local outlet store at Main and Jackson to try on boots and sit at an in-store computer to design your custom boots.

Customers can choose leather, sole, eyelets, speed hooks, toe type and laces to fashion the look they find most appealing.

Local customers are invited to use the promo code "Batavia Made" when ordering their boots online for $200 off the purchase price.

The new line is named after Abram Vorhees Minor, the younger brother of Peter Wycoff Minor. The brothers founded p.w. minor in Batavia 149 years ago.

More than a year ago, Pete Zeliff and Andrew Young purchased the company, which was about to be shut down, and saved it, investing substantially to expand production, modernize the plant and bring jobs back to Batava that had been transferred to China.

Top photo: Lisa Paul-Khan.

Full press release after the jump:

The fate of a proposed West Main Street Dunkin’ Donuts is back in the hands of city planners.

The Genesee County Planning Board took “no action” Thursday night, on dramatically revised plans for the project.

The county board voted 3 to 2 on a requested subdivision, special use permit, sign permits and area variances for a new drive-thru restaurant at West Main and River streets.

The city Planning & Development Committee can now vote to approve — or deny — the project by a simple majority vote.

“We’re happy with that,” said Kip Finley, project development manager for Indus Hospitality, told the county board.

Thursday was the fourth time Indus Hospitality has appeared before county planners since June 2014. The county took no action then and once again the following September, before recommending city disapproval this past August.

The city committee voted the project down in September 2014.

On Thursday, Finley told county planners he hoped “the fourth time’s the charm.”

“This time we’re back here because, I think, the city officials took pity on us because we weren’t quite getting it,” he said.

Indus Hospitality revised its plans — particularly for the design of the building — based on input from the city panel, Finley said.

Dunkin’ Donuts would be located on land between Five Star Bank and Barrett’s Batavia Marine. It would be owned by Mike Mikolajczyk, who also owns the Dunkin’ Donuts franchise at East Main Street and Ellicott Avenue.

The revised site plan now calls for a bigger building — enlarged from 1,700 square feet to 2,170 square feet — that is much closer to West Main Street. The entrance has been relocated to the west of the restaurant.

Those changes allow for a longer drive-thru queue off West Main, that would accommodate 12 vehicles instead of seven. A second “bypass lane” immediately adjacent to the west, would allow separate access to restaurant parking and the bank ATM.

That should alleviate concerns about backed-up drive-thru traffic blocking West Main Street during rush hour, Finley said.

Unchanged, is a proposed parking lot exit to the east of Dunkin’ Donuts. Parking and the drive-thru could also be accessed via River Street from existing driveways on either side Five Star Bank.

The restaurant was also redesigned, based on preferences shown by the city Planning & Development Committee, Finley said. It would have a gabled roof, and patio seating facing West Main.

“The architecture is now not at all prototype for Dunkin’,” Finley said. “It’s more fitting in with the residential character of the other buildings (in the neighborhood).”

The addition of landscaping, is intended to block the view of the parking lot from homes on Redfield Parkway.

County Planning Department staff recommended approval of Dunkin’ Donuts requests, with one modification: that a free-standing pylon sign facing West Main Street be replaced with an externally lit monument-style sign.

Finley said a raised sign is necessary for visibility, but said his firm is willing to consider a smaller, or even externally lit pylon sign.

The sign would be illuminated only during hours of operation, which would be from 5 a.m. to 10 p.m. daily.

Planning Board members Robert Bennet, Laraine Caton and Lucine Kauffman voted to approve. Ginny Adams and Tom Schubmehl voted against.

With only five of nine Planning Board members present, a recommendation for approval would have required five votes. A vote to disapprove, would have required a majority-plus-one vote for the city board to overturn the decision.

The city Planning & Development Committee’s Nov. 17 agenda includes a public hearing and possible vote on the Dunkin’ Donuts application.

Neighbors who spoke at Thursday’s meeting, said they have not changed their views on the project.

“I’ve been in favor of the project since the very beginning,” said Nelson Baker, of Redfield Parkway. “I can see the cars in the parking lot at Five Star Bank and they don’t bother me at all.”

But another Redfield Parkway resident, Donald Fryling, insisted the parcel is too small for Dunkin’ Donuts, and another drive-thru is too much for the community.

“I’m concerned about adding traffic to an area that’s already extremely congested and dangerous,” Fryling said. “Does a community our size really need a fourth doughnut shop (and) an 11th drive-thru?

“The community doesn’t want it there,” he said.

Nann Zorn, who lives on River Street, said the new site plan doesn’t change her concerns about traffic.

“Regardless of how beautiful the plans are for the building, none of the aesthetic changes will improve its location,” Zorn said. 

“Nobody’s addressing the overall issue,” she continued. “And the overall issue is the fact that this is the wrong place for this business.”

Press release:

Town and village officials from Le Roy and Bergen, along with the Genesee County Economic Development Center (GCEDC), today announced the submission of a community revitalization plan for consideration as part of the second round of America’s Best Communities (ABC) $10 million prize competition.

Le Roy and Bergen are one of 50 communities that have submitted plans intended to stimulate economic revitalization in small towns and cities across the United States. As a quarter-finalist, the Le Roy and Bergen team was awarded $50,000 in June 2015 to develop a plan aimed at accelerating the revival of the local economies and quality of life in both towns and villages.

With the assistance of Saratoga-based firm Camoin Associates, Le Roy and Bergen developed a plan which includes a proposed budget and long-term vision for economic revitalization, highlighting objectives to expand the commercial and industrial base in both towns and villages while sustaining the continued vitality of the agricultural community.

If awarded funding, the plan budgets for the use of funds to: determine gas pipeline capacity infrastructure at the Le Roy Food & Technology Park and Apple Tree Acres Corporate Park in Bergen; conduct a survey of current broadband capabilities for residents and businesses in both municipalities; and identify opportunities to enhance workforce development initiatives. The plan also recognizes the importance of using incentives and existing programs to enhance residential and commercial mixed-use developments in the downtown areas in both villages.

Only 15 communities will be selected for the competition’s semi-finalist round to win $100,000, in which each semi-finalist will make a presentation to a panel of judges about why its community should receive funds to advance its revitalization plan. In addition, three grand prize winners will be selected to win top prizes of $3 million, $2 million and $1 million.

"Through the ABC challenge process, our communities have rediscovered optimism, volunteer spirit and community assets that are highly valued,” said Shelley Stein, Genesee County legislator. “We demonstrate being America's ‘Best Community’ daily in our rural community pride and livability corridors, and have this unique opportunity to improve our shared livelihood by adding basic gas mains and broadband to support our local businesses.”

Anna Marie Barclay, Village of Bergen mayor, said, "The ‘America’s Best Communities’ competition has given the towns and villages of Le Roy and Bergen the opportunity to do what we are committed to: dedicate our time and passion to value and honor our history; enhance the quality of life and sense of place to all who live and work with us; encourage our young people to join us with their families and businesses in our rural environment; support our agricultural resources; and create and maintain economic development in a way that builds on the quality and hometown essence of small town America."

"It has been a great experience working with the ABC team and Bergen and Genesee County officials on this project,” said Stephen Barbeau, Town of Le Roy supervisor. "Community support has been overwhelming and our town board remains very optimistic that we will be able to establish our commercial park, injecting some new, clean commercial growth to our tax base while not detracting from our residential neighborhoods and rural character."

The Genesee Gateway Local Development Corporation (GGLDC), an affiliate of GCEDC, is the entity which administered the grant dollars and oversaw the selection of the consultants used in the development of the revitalization plan.

“The submission of the community revitalization plan serves as a monumental step in moving on to the next stage of this prestigious nationwide competition,” said Thomas Felton, GGLDC chairman. “Every official and community leader involved in this process has played a critical role in making sure this plan comprehensively reflects the business and economic development needs of the Bergen and Le Roy communities.”

Marisol Leon, left, who owns El Rincon Colombiano with her husband, Guillermo, is pictured at the Batavia restaurant with waitresses Melinda Amaro, center, and Elena Vega.

Marisol Leon grew up in Colombia, and is happy to share its flavors with Batavia diners.

She and her husband Guillermo opened El Rincon Colombiano Restaurant on Nov. 1 in Valu Plaza.

It’s a second Batavia restaurant for the Leons, who opened their Mexican restaurant, Rancho Viejo, four years ago on Ellicott Street.

Marisol Leon promises “a new experience” for local diners who are not familiar with the South American nation’s food.

“They can try different flavors and learn a little more about another country,” she said.

Marisol and Guillermo — who is from Mexico — originally opened the Valu Plaza location earlier this year as El Burrito Loco. 

The switch from “El Burrito” to “El Rincon,” proves necessity is the mother of invention. After a good start, Marisol said, they had trouble finding a talented Mexican cook.

The solution? “Try Colombian,” Marisol said.

And hire Alberto Rincon, who brings both his name and talents as chef to El Rincon.

Rincon, like Marisol Leon, is a native of Bucaramanga, a city in Colombia’s northeast. He has moved to Batavia with his wife, Anamilde, who is responsible for El Rincon’s homemade baked goods. 

The menu will seem familiar to anyone who enjoys Mexican food. But Mexican and Colombian cooking developed from different regions and traditions — like cousins who have a family resemblance, but very different personalities.

While far from being bland, Colombian food is not as spicy as Mexican, Marisol explained. You also won’t find tortillas or much salsa, and beans are not as prominently featured.

“A lot of steak and seafood,” is how Marisol describes El Rincon’s menu.

Colombian cuisine also features a lot of soups. (“Every day for lunch,” Marisol said.) In addition to a soup of the day, El Rincon serves cazuela de langosta (lobster) and cazuela de mariscos (seafood), creamy soups served with rice, salad and fried plantain slices.

Bandeja paisa, is one of Colombia’s most popular — and most generous — dishes. It includes rice, red beans and ground beef “cooked Colombian style,” along with egg, chorizo (pork sausage), avocado, plantain, arepa (flatbread) and chicharon (fried pork).

“It’s a lot of food,” Marisol said.

El Rincon has a children’s menu, and an “American” menu that includes cheeseburgers and roast beef sandwiches. Take-out is also available.

Marisol said they hope to have a liquor license in place within a month or so, after which the restaurant will serve aguardiente, a sugar cane liqueur; Ron Caldas, a Colombian rum; and Club Colombia beer.

The “flavors” of Colombia, extend also to El Rincon’s ambiance. That includes both the decor and the wait staff, which is outfitted in yellow Colombia National Soccer Team jerseys.

One wall has been painted white, and decorated with bright green and orange shutters and doors. It’s a reflection of the stucco walls and tile roofs of the “Pueblito Paisa,” a popular tourist attraction in Medellin, Colombia.

Marisol said it’s an opportunity to take a trip, without having to travel.

“People don’t need to go to Columbia,” she said. “They can find it here.”

El Rincon Colombiano is located at 4125 W. Main St. (Valu Plaza), Batavia. Winter hours are from 11 a.m. to 9 p.m. Sundays through Thursdays, and from 11 a.m. to 4 p.m. Fridays.

During summer, it will be open from 11 a.m. to 9 p.m. Sundays through Fridays.

El Rincon is closed Saturdays. For information call (585) 201-7602.

Batavia's El Rincon Colombiano Restaurant features Colombian decor, including a hammock and espadrilles -- a kind of slipper. The restaurant opened Nov. 1 in Valu Plaza.