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Making the most of social media is focus of GO ART! workshop aimed at nonprofits, artists, and cultural groups

By Billie Owens

GO ART! is kicks off its new workshop series "Embracing Innovation" with "Marketing and Best Practices for Social Media" -- at 9 a.m. on Thursday, June 14, at GO ART!

This workshop will feature two professionals from Genesee Community College: Kevin Manne, new media specialist and Shirley Verrico, art gallery director. It is targeted for nonprofit organizations, cultural groups and individual artists.

GO ART! is located at Seymour Place, 201 E. Main St., in Downtown Batavia.

GO ART! recently received a grant from the Rochester Area Community Foundation to present a series of workshops, entitled “Embracing Innovation,” offering a variety of technical assistance.

“Social media can be a valuable resource for your business or organization,” Manne said. “It’s no longer just for college students or teens looking to make connections with friends.

"Your group or business should also have a presence and voice in social media to connect with new customers, employees and potential partners. And, the majority of sites and tools are free to use and have great potential reach, making them invaluable for marketing – with the right plan.”

GO ART! members are free to attend this workshop. There is a nominal fee for non-members or organizations wishing to attend: individuals - $10; organizations (maybe bring up to three people) $20.

Light refreshments will be available. The workshop will be approximately two hours.

Please register in advance by calling 343-9313 or email info@goart.org

Future “Embracing Innovation” Workshops:
 
Aug. 21: Fundraising and Development for the Small Town Organization presented by Mark Peterson, president and CEO of Greater Rochester Enterprise.
 
Oct. 16: Business Planning with the Artist in Mind presented by Sam Campanella, SBDC certified business advisor, GCEDC
 
January 2013 (date TBA): Volunteerism and Board Development
 
(date TBA) Engaging Youth: Preserving the Past with our Future

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