Recalling the dairy men and the milk they delivered to Batavia's homes
Whenever the Peca kids would hear the clippity-clop of the horse’s hooves on our street, we knew our friend “Sugar” (his real name was Jimmy) was delivering milk for Branton’s Dairy. It was the year 1954, and we lived on Highland Park. The milkman would always give us time to pet the horse and give the horse a treat. That was such a great memory from our childhood. Later, when we moved to another location, we still excitedly waited in anticipation for the milkman. Gone was the exciting horse hooves sound, but it was replaced with a milk truck. There was this one Fargo Ware milkman, Mr. Barlow. All of the children loved him because he always had a smile for us. He would give you an orange drink if it was your birthday. Even though some of us had at least two birthdays a year, he never let on that he knew what we were up to.
Many changes have occurred over the years with the “milkman.” In our early history, any farmer with a herd of cows could deliver milk. There was no fuss about sterile instruments or the butterfat content of milk. A homemaker could choose a milkman based on his route or the taste of the milk.
Many dairies delivered milk in Batavia. The three dairies that delivered the longest belonged to Augustus Branton, Warren Fargo, and Henry Ware.
In 1916, Warren Fargo sold the ice cream part of the business to Dewitt C. Hopkins and just focused on milk and cream. Cyrus and Wallace joined him in the industry, but the sons took over the company when Warren semi-retired. In 1954, the Fargo brothers built a small dairy store at 208 East Main Street in front of their dairy.
In 1969, Genesee Farms Incorporated bought out Fargo-Ware, which was run under the Genesee Farms name. The owners were Richard and Robert Call. Alvin Scroger from Oakfield was the manager.
In 1889, Augustus Branton started his dairy business when the Fargos were setting up their milk route. He bought an earlier milk route from Robert Earll and began to deliver milk to Earll’s customers. He moved from his farm on South Main Street to one on West Main Street Road two years later. Augustus’ two sons, John A. and Raymond, lived on the farm on West Main Street. John Branton delivered milk with his father and was in the milk business for more than 63 years. He married Isabell Kellogg of Stafford, NY, on October 19, 1921, and together they moved to a home at 12 River Street and built a milk processing plant behind their house. Mrs. Branton was very active in the business. During World War II, young men were off to war, so Mrs. Branton and their son and daughter delivered milk. In 1954 when her husband John died, she became the president of Branton’s and ran it with the help of their children Raymond J. and Jean Branton and Richard and Sibyl Branton Zorn.
Branton’s began pasteurizing milk in 1922 and in 1947 began to clarify and homogenize the milk. In 1952, Branton’s installed a new milk processing plant that weighed and clarified milk in one process. After the milk had been tested for butterfat content, it was pasteurized, cooled rapidly, bottled by automatic machinery, and stored until time for delivery.
In 1959, Branton’s opened the dairy store on West Main Road.
Hackett’s Milk and Cream were also in the business of delivering milk. Henry Hackett founded his dairy business in 1914, and his brother Edgar joined him in 1920. They felt the bottling of the milk needed to be conducted under the highest sanitary standards. The dairy plant was located on Oak Street.
Today we buy milk at almost any place in the area, from supermarkets, chain stores, gas stations, and our very own Northside and Southside Delicatessens.
Photos courtesy of the Genesee County History Department
CORRECTION: "Robert and Richard Call owned Fargo-Ware Dairy. Oakfield Farms Dairy was owned by Albert Scroger who also used to deliver milk to homes. When Albert retired, his son Alvin took over the business and they merged with Fargo-Ware to become Genesee Farms Dairy, Inc. Alvin Scroger was manager of the business but he was also a 50% owner in partnership with the Call brothers."
