Skip to main content

batavia

GCEDC CEO out of the spotlight during ceremony for big yogurt plant he helped put on the map

By Howard B. Owens

Throughout the 90-minute opening ceremony for the new Muller Quaker Dairy Plant in the Genesee Valley Agri-Business Park, Steve Hyde sat in the second row and smiled.

Not one speaker -- and there were five of them -- mentioned Hyde by name. There was no official recognition of his work to bring this day about.

Still, he smiled.

You couldn't help but think of a proud father watching his son or daughter graduate.

Asked how he felt afterward, Hyde, as he usually does when posed such questions, demurred and praised others.

"It’s a great day for everybody in the community," Hyde said. "This was a dream of mine and a lot of other partners. It’s 10 years in the making and this is just phase one."

Hyde has his critics. Genesee County Economic Development Center, the organization he runs, has its skeptics. But the Muller Quaker plant is a big deal, especially for a county of only 57,000 people that hasn't had a big factory opening in more than five decades.

PepsiCo and Theo Muller Group invested $200 million in the facility and that dollar figure doesn't count product development, designs for new trade-secret machinery to create the Greek-style yogurt, new software to run the plant and the planning that goes into bringing a new product to market.

Ken Adams, president of Empire State Development, indicated he was a little bit awed by the idea of a global powerhouse like Pepsi and a German-based company like Theo Muller coming to Upstate New York.

"Having PepsiCo here, having Muller here, is like a global seal of approval for this park and its infrastructure," Adams said.

And he gives a lot of the credit for making it happen to Hyde.

"Steve Hyde as far as I’m concerned, he really put the agri-business park, this particular location, on the map at a statewide level," Adams said. "Steve is always in Albany working very closely with the legislators from the area, senate and assembly, working very close with the governor’s office.

"I’ve told this to him, so I'll say it to you," Adams added, "Steve Hyde is a forceful, well respected advocate for investment and economic development here in Batavia. He really put the site on the map and then he also pulls everybody together at the local and state level to make sure a project like this actually goes smoothly. That’s important for the company, for the investors, that there are no hiccups along the way."

A critical factor with Muller Quaker -- called Project Wave during the planning process -- was the speed at which all of the necessary permits could be secured. A lot of credit goes to Town of Batavia and Genesee County officials, but the GCEDC staff laid the ground work to have a shovel-ready site and push the paperwork through the process.

In his speech today, Theo Muller praised the local authorities who got approval for the plant so quickly.

"It would be unimaginable in Germany," he said with a wink. "In Germany that would have taken at the very least three years. You have to send a whole case of yogurt to them over there to get anything done."

Sen. Charles Schummer called the ag park a great idea of local leaders and said when GCEDC came to him for help, he was happy to jump in and secure federal grants for infrastructure.

"There is no better way to strengthen our dairy industry and create jobs than to build a park like this, which has helped attract this great company," Schumer said.

Assemblyman Steve Hawley, who helped with the state legislative process on the project, noted that in any big project like this, stretching, as it does, across the boundaries of local, state and federal responsibilities, there are a lot of people who deserve credit for bringing it together, but Hyde certainly provided critical leadership.

"This is a big deal," Hawley said. "It's one of the largest plants in the country. We need jobs. I hear about it every day from constituents."

It takes a lot of work, Hawley said, to untangle the regulations that can hold up a business and a lot of people had a hand in bringing it together.

"A lot of the credit goes to Steve, but it's a team effort," Hawley said.

Danny Wegman, CEO of Wegmans and president of the Finger Lakes Economic Development Council, is also a Steve Hyde fan. He believes Hyde will pull off the gargantuan task of developing WNY STAMP, the proposed 1,200-acre, high-tech manufacturing park in Alabama that could employ 9,300 people some day.

It's an audacious project, but Wegman said when there are people passionate about projects, they can make things happen.

"Steve is very excited about this," Wegman said last week during the governor's visit to Genesee Community College. "There are a lot of confidential things that can't be shared, but I feel confident that if somebody I believe in is excited about it, the chances of it happening are pretty good."

The success of the ag park only enhances the chance's of success with STAMP, Adams said.

"We’re very hopeful," Adams said. "It’s a globally competitive industry. The opportunity is at STAMP. It’s a great site. It’s much bigger than this site, the agri-business park, but Steve has done a good job at lining up all of the vital ingredients for that site -- power, water, obviously the land, permitting, all the things you need to really be shovel-ready when the right business comes along. He’s the chief marketer. He’s going to Albany tomorrow. He’s on it and he works very closely my colleagues at ESD on marketing STAMP, so we have our fingers crossed."

Hyde said it's all about building on the natural assets of Batavia and Genesee County and showing that can be done with the ag park will translate into confidence for other projects, such as STAMP.

"It helps build credibility in the eyes of some of the folks in the leadership roles in the state that we know how to do this here at the local level," Hyde said. "This (agriculture) is an industry where the regional assets were in great demand and we could make an impact, and when you look at the regional assets in the nano stuff in our region we’ve got the same situation developing."

Officials optimistic about yogurt and Genesee County with opening of Muller Quaker plant

By Howard B. Owens

According to Indra Nooyi, CEO of PepsiCo, Batavians owe a big thank you to Danny Wegman.

No, not for promising one of his unriviled grocery stores to Genesee County, but for steering her attention toward yogurt and the need to produce it in Western New York.

"When I visited Danny in his flagship store in Rochester, Danny said to me, ‘Indra, you should get into the yogurt business because it’s growing extremely rapidly and if you do, the plant has to be located right around here in Upstate New York,' " Nooryi said. "I listened to Danny  because Danny is one of the most respected thinkers in the industry, and, Danny, we delivered on the promise.”

Wegman stood at the back of a tent crowded with local and state dignitaries and smiled broadly.

Last week, Wegman told The Batavian that it might take build out of the STAMP project in Alabama to bring a Wegmans to Batavia. Today, Wegman (top inset photo) had a slightly different take.

Coming out from a tour of the new Muller Quaker Dairy plant, he said, "more projects like this and we'll be here."

The dairy plant -- which will manufacture two brands of Greek-style yogurt, Muller FrutUp and Muller Corner -- officially opened today.

To start, it operates three production lines, employs 180 people in a 350,000-square-foot facility that could one day accommodate as many as 16 production lines.

Already, the plant produces 120,000 cups of yogurt per hour.

Sen. Charles Schumer announced during opening ceremonies that Muller Quaker has reached an agreement with the Upstate Milk Cooperative to source all of its milk from WNY dairy farmers.

The OA-TK-A plant in Batavia will produce the milk protein that Muller Quaker uses in its yogurt production (rather than strain milk as done in traditional Greek yogurt production, Muller Quaker adds protein to give its yogurt a similar rich, silky texture).

"This is an amazing shot in the arm for our economy here in Western New York and I am pledged to continue to do whatever I can do to make this the most successful venture in Western New York," Schumer said.

The project brings together two companies -- the worldwide giant in the food and beverage industry, PepsiCo, and a much smaller, but well respected, dairy company from Germany, the Theo Muller Group.

Stephan Muller, who moved to the United States to assume the reins of the new company, spoke about the entrepreneurial spirit, the risk taking of the $200 million investment by the two companies.

Muller represents the fifth generation of Mullers in the dairy business.

His father, Theo Muller, said through a translator, that the company made previous attempts to break into the U.S. market.

Stephen Muller described his father as a bit of a technophobe who never used a computer and then he got an iPhone just after Stephen Muller arrived in the U.S.

"He sent me a text message," Muller said. "I think it was his first one or one of his first ones. He said, ’520 years ago Christopher Columbus started his journey west with just three ships. Now you are our Columbus. Capital, excellent knowledge now are your ships, and one thing one cannot buy, the iron will to have success."

Nooyi (second inset photo) believes the product will be successful

PepsiCo already has a track record of success of developing a balanced portfolio of food and beverage products that she described as "fun for you, good for you and better for you."

"PepsiCo is becoming a real force in the good-for-you space," Nooyi said. "We have the best go-to-market systems and superior marketing, combined with Muller’s leadership in phenomenal dairy products, I think we’re going to become a real force in the dairy business in North America."

The success in just getting the plant open bodes well for Batavia, Schumer said. With 90 acres of available space at the Genesee Valley Agri-Business Park, there will likely be more jobs coming to town.

"We could employ as many as 1,200 more people when the food processors learn of the transportation advantages, the food production advatnages and just the work force advantages that we have here in this area," Schumer said.  "Food processors from around the world are learning what we have to offer."

Ken Adams, president of Empire State Development, said the success of today's opening is something that will attract more investment in the park, especially in supply chain support for Muller.

"It’s a very powerful confirmation of this facility, the agri-business park as a center for international investment," Adams said. "One thing I’m struck with at this ceremony is you’ve got a global leader like PepsiCo partnering wth Muller and obviously Quaker, the PepsiCo brand, coming together right here in Batavia. The project confirms Batavia, Genesee County’s position, certainly in the Northeast if not North America, as a center of the yogurt universe."

To purchase prints of these photos, click here.

Photos: 2013 Jim Kelly Celebrity Golf Classic

By Howard B. Owens

The Jim Kelly Celebrity Golf Classic was held at Terry Hills Golf Course today and as usual, a group of Batavia residents were positioned near the ninth fairway with free brownies for the golfers.

Above, Bills receiver Andre Reed with Kate Martin, Jean Woodcock, Diana Burroughs, Skip Bartz, Margaret Peri, Donna Gillard, Anne Barone and Kathy Leffel.

Prior to the tee-off, Kelly announced that he has cancer in his upper jaw.

Kelly told the Buffalo News that cancer is just another challenge on life's rollercoaster.

“I know I’ll beat it," he said.

The event raises money for the Kelly for Kids Foundation. Kelly for Kids serves disadvantaged and disabled youth in WNY. Past receiptents of funds have been The Michael Napoleone Memorial Foundation and Community Action of Orleans & Genesee.

Richmond Memorial Library to close early Tuesday

By Howard B. Owens

The Richmond Memorial Library will clost at 5 p.m., Tuesday, due to sewer repairs on Ross Street.

The library will reopen at its normal hour, 9 a.m., Wednesday.

History-oriented fun awaits young participants in HLOM's Summer Heroes Program

By Billie Owens

From the Holland Land Office Museum:

Eight days of history-oriented fun awaits young participants in the Holland Land Office Museum's History Heroes Summer Program. This year it begins on July 15 and ends July 26, running eight days Tuesday through Friday for two weeks.

It's for children 7 through 12 and begins at 10 a.m. and ends at 4 p.m.

The deadline to register is June 22.

The Underground Railroad will be highlighted. The children see firsthand some of the homes that were safe homes for fugitive slaves.

They will also visit the wonderful Le Roy House and the Jell-O Museum on Jell-O Day.

The program is divided into eight days. On the first day, the children will be introduced to a play that will culminate into a production for parents/ grandparents families on the last day. It will have some historical significance to this area.

The HLOM is also happy to announce that there will be a certified music teacher that will help with the songs for the play, a certified art teacher to entice the children to choose a home or a scene from Batavia to draw. There is also a retired college professor that taught photography at Brockport State College to take individual pictures of the children in various period clothes.

The History Heroes Summer program was established in 2011. It came about when a retired school teacher dream was to immerse children in their local history. Over the past three years the program has evolved into a history playground for young people.

Previously, the children learned how to knit with a 4-nailed loom. Last year the children were taught how to knit on a knitting loom, which could produce a scarf. This year they will learn how to weave.

Children are to bring a packed lunch; snacks and bottled water will be provided daily. They will receive a History Heroes T-shirt, too. Please check out the Holland Land office Web site and Facebook for more information.

The coordinator and teacher for the summer program is Anne Marie Starowitz, a retired school teacher from Robert Morris School.

The cost for EACH program is $22 for HLOM Members, and $25 for non-members.

July 16 -- Introduction to the Underground Railroad Day

July 17 -- Music Day / Play Parts         

July 18 -- Field Trip to Le Roy House / Jell-O Museum

July 19 -- Textile Day / Weaving & Knitting

July 23 -- Cooking Day / Costumes & Photographs

July 24 -- Art Lesson Day / Historical Photographs

July 25 -- Performing Arts Day / Play & Practice Music

July 26 -- Celebration Day / Play & Picnic                

Grillmaster from Clor's offers BBQ lesson and lunch at YWCA

By Billie Owens

Press release:

WHO:   YWCA of Genesee County, Batavia
WHAT:  Get Chill With the Grill at The YES! Cafe
WHEN:  Noon Wednesday, June 12
WHERE: 301 North St., Batavia
COST:  $10 lunch and program. Call 343-5808

Known by most people as "Chuck from Clor's," renowned grillmaster Chuck Gugel will fire up the coals for a tasty presentation about how to successfully barbecue all summer long.

"People might pick up a few ideas on outdoor, back yard cooking," Chuck says. "And learn some secrets on making meat tender."

Genesee ARC's Culinary Arts staff will serve grilled chicken-veggie shish kabobs, garden pasta salad, corn on the cob, salad bar and some ooey-gooey chocolate and toasted marshmallow s'mores.

"What more can I say? It's going to be a fun and yummy lunchtime program," Executive Director Jeanne Walton said. "Chuck obviously has the skill and expertise to share, and people should take advantage of it during The YES! Cafe!"

Lunch and program is $10. For those unable to spend the time, take-outs are now available. To reserve your seat or get more information, call 343-5808.

(There will also be specially themed grill package auctions just in time for Father's Day. Next will be a tribute to veterans with guest host state Assemblyman Steve Hawley at noon Wednesday, July
10.)

Law and Order: State Street resident accused of letting dog run at large

By Howard B. Owens

Rhonda L. Reisman, 40, of 105 State St., is charged with dog running at large. Batavia PD received a complaint of a dog running at large on State Street. Reisman was identified as the owner.

Heather E. Schramm, 33, of 48 South Main St., Batavia, is charged with aggravated harassment, 2nd. Schramm is accused of sending a threatening message to another person.

Arron Lee Zimblis, 49, of 114 Vine St., Batavia, is charged with DWI, failure to stop, unsafe movement of a stopped motor vehicle and failure to yield right of way to an emergency vehicle. Officer Jamie Givens allegedly observed Zimblis commit traffic infractions Wednesday after receiving a report of an intoxicated person leaving a residence.

Daniel S. Anderson, 37, of 239 S. Swan St., Batavia, is charged with criminal possession of a weapon, 3rd. Anderson was arrested Friday following an investigation into a prior complaint. He was ordered held pending a court appearance today.

Billy Joe Johnson, 35, of 3910 W. Main Street Road, Batavia, is charged with harassment, 2nd. Johnson was arrested following an investigation into an alleged incident reported at 7:02 a.m., Sunday, at a location on State Street.

Shawn Allen Bush, 43, of Alleghany Road, Pembroke, is charged with two counts harassment, 2nd. Bush allegedly threatened to harm his ex-girlfriend and son while in an intoxicated condition.

Brian Russell Wilson, 24, of Back Street, Pembroke, is charged with unlawful possession of marijuana. Wilson was allegedly found in possession of marijuana during a traffic stop at 12:58 a.m. Sunday on Main Street, Oakfield, by Deputy Patrick Reeves. Matthew Metehan Osmancikli, 20, of Lewiston Road, Basom, was also charged.

Anthony Mark Matla, 42, of Park Avenue, Oakfield, is charged with harassment, 2nd. Matla allegedly threated to harm another person Saturday during an argument at a residence on Pratt Road.

A 16-year-old resident of Warboys Road, Byron, is charged with criminal possession of a controlled substance. The youth was allegedly found in possession of half a hydrocodone pill while at Byron-Bergen High School.

Jennifer L. Sprague, 30, of Pringle Avenue, Batavia, was arrested on a child neglect charge out of Family Court. Sprague was arrested after a bit of an alleged confrontation with police at her residence. Deputy John Baiocco reports that Sprague slammed the door after he arrived at the residence and locked herself inside. The house was surrounded with the help of Batavia PD and following some negotiations, Baiocco was able to arrest Sprague.

Heather D. Stone, 18, of Ellwood Drive, Rochester, is charged with burglary, 3rd, and petit larceny. Stone was turned over to the Sheriff's Office after being released from the Monroe County Jail on an unrelated matter. A warrant had been issued in Town of Le Roy Court for Stone's arrest. She was jailed on $2,500 bail.

Police ask drivers to use caution as power outage expected to last several more hours

By Howard B. Owens

A tree limb down on North Lyon has knocked out power for a section of the city and town, including three traffic lights and police have asked that drivers be reminded to treat the intersections as four-way stops.

The limb down was reported at 12:30 p.m.

According to Sgt. Jason Davis, Batavia PD, National Grid has asked that rather than using city workers to cut up the tree that a National Grid crew do it. The company's tree-cutting crew is not on yet on scene and there's no ETA for its arrival.

Once the tree is out of the way, work crews will need to replace up to three utility polls.

According to National Grid, power should be restored by 6 p.m.

Nearly 440 customers in Batavia are without power.

The vehicle and traffic code requires drivers to treat an intersection with its traffic lights out as a four-way stop.

Davis wants to remind drivers to use caution at and approaching the affected intersections, which are on West Main Street and West Main Street Road (Town of Batavia) at River Street, Tops Plaza and Lewiston Road.

Time-Warner customers in the area are also without phone and Internet service.

UPDATE 7:03 p.m.: New ETA for power restoration is 10:30 p.m.

UPDATE: Power restored about 10 p.m.

Tree fire reported on State Street Road, Town of Batavia

By Billie Owens

A tree near the roadway is reported to be on fire at 8173 State Street Road, at the dead end. Town of Batavia Fire Department is responding.

UPDATE 2:54 p.m.: The chief reports that a portion of the tree fell into power lines.

UPDATE 2:58 p.m.: The chief says there's nothing the fire department can do there and the town's assignment is back in service. National Grid is notified. Part of the tree is dangling on a primary power line and the homeowner is advised to remain clear of it.

Photo: Bills defense players make appearance at City Slickers

By Howard B. Owens

Two Buffalo Bills players were at City Slickers on Saturday night to mark the restaurant's first anniversary.

Pictured are Shaun Vaccaro, of Fullblast Productions, Patrick Kelly, of Fullblast, Bills defensive back Crezdon Butler, Bills defensive back T.J. Heath and Fullblast owner Tim Walton.

Strong winds bring down a big tree, wires and poles, power outage reported

By Billie Owens

Strong winds have brought down utility poles, live wires and a large tree, which is across the roadway and completely blocking traffic at 44 N. Lyons St. in the city. The fire department is responding. National Grid has been advised.

Also, a transformer reportedly blew up or is on fire at Oak Street and Richmond Avenue, creating a power outage in the area.

The traffic signals at West Main Street and Lewiston Road are out as a result of the power outage.

Photos: Artisan Market at Harvester opened today

By Howard B. Owens

The Artisan Market at Harvester opened today with more than a dozen artisans participating.

The goal is to create a space that attracts artists and customers for their creations from throughout the region.

"When people come in they're going to know this is not commercial, it's not buy-sell, it's not a craft show, it's not a flee market. It's an artisan market," said Lucie Griffis, the market's manager. "We want bring a little of the artistic life from other areas to right here."

The market is open Saturdays from 10 a.m. to 4 p.m. and will host two-day events on first Fridays and Saturdays later this year. 

There is an area with tables and chairs for people to sit and enjoy entertainment acts, from jugglers to musicians. Local charities are welcome to use the space for their food-sales fundraisers (chicken BBQs, pulled pork, hot dogs and hamburgers, etc.) for free.

Top photo: Sharon Jahnke Long works on a portrait of Julliette Yates.

Author and weaver Bridgette ni Brian.

Dave Watson with his guitars.


 

Photo: Scottsville man uses his bright red van as billboard for his political views

By Howard B. Owens

David Houseknecht, of Scottville, with his sister Sherry Bateman, of Elba, with his van, which is covered with red, white and blue political magnets of his own design with messages such as "Stand with Rand," "America Needs Another Ronald Reagan" and "Obama and Holder, Fast and Furious Bros." 

All the signs were made for him by Batavia Sign Company, he said.

The van was parked outside Settler's Restaurant this morning.

"America's at a crossroads," Houseknecht said. "We need freedom more than ever. We need to speak about it. We need to talk about it. We need to live it. I ain't socialist and I ain't politically correct, either."

Care-A-Van Ministries holds kickoff of Weekly Free Summer Picnics

By Robin Walters

Care-A-Van has begun their weekly summer cookouts at Austin Park. This past Thursday, they served 415 free dinners to the community. Each week there is a different guest Pastor giving a short message, music by the Care-A-Van band, free dinner, local churches and agencies offering their services and much more.  Dinner is served every Thursday beginning at 6:00 PM. All are welcome. This weekly event is a great way to bring the community together to share in an awesome time of fun, food and fellowship.  Ride to Recovery is on site every week fixing kids bikes for free. Truth Ministries participates by handing out free flip flops to children and their parents. The Salvation Amy as well as local churches are on hand to meet with folks and pray with them.   Care-A-Van encourages other local agencies and churches to come out and particpate in these weekly outings. Care-A-Van can be reached at 585-343-0328.

 

Photos: Genesee Cancer Assistance hosts 5K race

By Howard B. Owens

Genesee Cancer Assistance hosted a 5K race this morning that started and ended at DeWitt Recreation Area on Cedar Street. The event is combined with a chicken BBQ, chance auction and balloon release.

We'll post race results after we receive them.

Photo: Money stolen from safe at Sherwin-Williams

By Howard B. Owens

A thief threw a rock through a window door at the Sherwin-Williams store on Liberty Street, Batavia, some time overnight and made off with an undisclosed amount of cash from a safe in the office.

The store is open today.

Batavia PD is not releasing any further information at this time.

Execs from urgent care company say new clinic in Batavia to be first of its kind in nation

By Howard B. Owens

A new urgent care clinic opening Wednesday in City Centre will not only be state-the-art but be a true revolution in how health care is provided, according to its top executives, Mark Celmer and Melissa Marsocci.

"This is a health care delivery model that doesn't exist, to my knowledge, anywhere in the country," said Celmer, who is president of Buffalo-based Insource Healthcare Solutions. "We coordinate health care back to pediatricians, specialists, primary care physicians. We have advanced telemedicine which is state-of-the-art. We can get patients seen faster and with more related services than anybody short of the Cleveland Clinic."

For years, Insource has developed urgent care facilities for the owner of multiple urgent care centers, but Marsocci said Insource had its own vision about how to provide health care and decided to start opening its own urgent care units.

Batavia is the first of four locations being opened in New York and Pennsylvania over the next two months.

The clinic is between Genesee Dental and Steve Hawley's insurance office. It's a location used for a long time by DENT Neurological Institute, which will continue to rent office space there.

Insource is not coming to town to compete with any existing physicians or the hospital, said Marsocci, who grew up in Le Roy and lives in Batavia.

"We're not going to steal anybody's patients," she said.

Following a patient's visit to Insource, the patient will be referred back to his or her primary care physician or the appropriate specialist with all of the patient's records shared with that doctor.

For patients, the wait time to see a medical care professional will be less than 15 minutes and most patients will be in and out of the clinic within an hour.

Typically, when a patient visits an urgent care clinic, once they're taken into an exam room, they "own that exam room," Marsocci said. At Insource, the patient will be given an exam and then wait in a "results waiting room," which has comfortable chairs and a TV. That frees up the exam room for other patients.

Celmer and Marsocci are particularly excited about the telemedicine model they've developed.

Here's how Marsocci described it:

Let's say you came in and you had a fractured hand. We can certainly treat that, but upon a view of your X-ray, it looks pretty severe. We say, "this looks serious, so let's get a second opinion from an orthopedic." Maybe you need some screws in it. Maybe it needs immediate attention, maybe not. You come into the telemedicine room and the orthopedic comes in on that flat screen.

He can talk to you and you can talk to him. He might ask the provider to move your hand around and at the same time we can push that X-ray through to him.

We just lowered your cost of care because typically you would have gone to that orthopedic and he would have redone your X-ray, also exposing you to radiation. Now it's just one X-ray.

A consulting physician can dial into the telemedicine center through a secure line using a desktop, laptop or even an iPad or smartphone.

Even if a doctor is away from his office -- maybe on the golf course -- he can use an app to consult with a patient in the telemedicine room.

The quality of the pictures sent to the doctor is amazingly accurate and detailed, Marsocci said.

Insource has hired six full-time employees and all of them live in Genesee County.

With a range of specialists sharing the Insource space -- including neurologists, orthopedics, pediatricians, cardiologist and urologists -- Calmer and Marsocci say the concept will do a lot to reduce the cost of medical care.

One insurance company is so excited by the idea, Marsocci said, thet they want to see more Insource clinics built in Pennsylvania.

For patients who must pay for services with cash or credit card, they will find a visit to Insource a lot less expensive than going to the emegency room. An ER visit can run into the thousands of dollars, but a typical visit to Insource will cost about $180.

Using technology, there will even be cases where patients can save on super expensive ambulance rides to a hospital in Rochester and Buffalo, if that's needed. If the patient doesn't need to be on an ambulance, but still needs to be monitored while by driven to the hospital by a family or friend, Insource can provide the patient with an iPad to monitor his or her condition during the ride.

Insource also plans to set up a telemedicine center at the county nursing home, which will save the county money on providing medical care to patients there.

"These are common sense approaches to reforming health care instead of doing things that don't make sense," Marsocci said.

Authentically Local