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Beginning this January, Genesee Community College will host a pair of related courses for three successive semesters on "Exploring Business Opportunities" and "Entrepreneurship." Associate Professor Barbara Shine welcomes innovators large and small. If you've got the sure-fire idea for the next big thing, you're welcome. If you're not sure what you want to do, but you know you've got the gumption, you're welcome, too.

As for the best news: it's free, and anyone can attend the courses. College students. Retirees. Workers. Anyone. Just be sure to get your application in by January 15 to be considered for this coming semester. (Scroll down to the end of the post for all the details).

Earlier this week, we took a moment to sit down and chat with Barbara Shine, to pick her brain a bit about what it takes to build a successful business. Here's what she had to say:

The Batavian: Much has been made in advance of the courses about the rough economy and this being, in fact, a great time for entrepreneurs. In the press release sent out by the college, for example, we read: "With the unemployment rate at 6.5% and expected to climb higher, entrepreneurs and energetic American inventors and innovators are an essential element in the recovery of the nation's economy." Can you explain why that is the case?

Barb Shine: Well, we know, because of the employment world, that small businesses hire more people than the total who work for large corporations. That's where the opportunities are. We as entrepreneurial educators need to remind folks from an economic standpoint that it's the small businesses that raise the opportunities to support our communities from an economic standpoint. However, small businesses may have a poor track record of staying in business for a long time. But that is where we as educators can help out. There are a lot of places for entrepreneurs to get education.

What advice might you have for folks who may be considering going into business for themselves? What should they consider at the outset?

First, you need to verify that the market is interested in your concept. I call them concepts. You need to do market research. Find out what alternatives are out there for a consumer. Find out how does your product differentiate itself. Those questions need to be answered. Also, the market has to be big enough to be profitable for the individual. So you look at marketing, first, then financial feasibility, then operations.

One of the beauties of the course is that we will tell people what's out there, what the market will bear from a trend standpoint. People need to understand that (doing) what we're passionate about and making it work in the marketplace can be two different things.

An entrepreneur needs to always be looking out for the next best thing. You do this by social networking, reading the magazines, looking at the competition—and not necessarily the logical competitors. Who would have thought that the customer service style for Disney would work in a bank? In fact, Disney sells their customer service package to large financial institutions.

What will each class entail? Do people need to attend both? Can they attend one and not the other?

In the first class, "Exploring Business Opportunities," the questions that should get answered include: Do I have the right concept that the market would be interested in? Am I passionate enough? Because it requires lots of energy, time, money. Do I have what it takes? What do I need to think about from marketing, operations and financial standpoints? Then we need to verify that there is a market, make sure there is enough of a popoluation and buyers.

In the second class, "Entrepreneurship," we will put a plan together. This class qualifies the details of what I need to do to make it happen. It's the five P's: proper planning prevents poor performance. The goal is to plan... And assuming they need funding, they will use that plan to support loan or investor options. In most cases, folks do bootstrapping entrepreneurship: That's where funding is minimal: from family, savings, second mortgage—they bootstrap it if they can.

How are things looking right now as far as loan options?

It depends on how much money an individual is looking for, their personal credit line. Do I think it's at a standstill because of the credit crisis: No. The basics are still important. There are other alternatives aside from banks, other investor opportunities. Personality, their own financial background—there's an array of variables. An entrepreneur shouldn't be deterred if they have a great idea and there's a market... but they need to come to the table with the right plan to turn their business into a profitable entity.

Shine also spoke about specific trends that are hot right now on the market. They include: green energy, organic foods, Web applications, and alternative energy solutions. In fact, the December issue of Entrepreneur magazine is devoted to the upcoming trends and might be a good read for those considering taking the courses and testing the waters with their own idea.

From the press release:

The Genesee Community College scholarship program is part of the collaborative WIRED (Workforce Innovation in Regional Economic Development) grant, wherein eligible participants will be reimbursed for the cost of tuition and books for two college entrepreneurship courses offered in this coming Spring, Summer and Fall of 2009. The scholarship grants are valued at approximately $500 per semester for enrolling and completing Business 111: Exploring Business Opportunities; and Business 225: Entrepreneurship.

Interested individuals should submit the scholarship application form and related materials as soon as possible. The application deadline for the Spring 2009 semester is January 15th. Women and minorities are strongly encouraged to apply. Scholarship awardees will be notified prior to the start of each course.

For more information on the program or to get a copy of the scholarship application, visit the college's Web site.

Coincidentally, SUNY Geneseo is right now looking for business mentors for their Young Entrepreneurs Academy at the college. From the Academy:

The Young Entrepreneurs Academy is a program for middle and high school students that teaches them how to launch and run their very own business.

Mentors will have the opportunity to assist their student group in the process of developing and writing a business plan and creating an investor presentation used to request funding. We also encourage mentors to share their business experiences with the groups over the course of their meetings. Previous students have indicated that hearing first-hand accounts from members of the business community make a significant impact on what they are learning.

Visit the program's Web site for more information.

Driving through downtown Batavia earlier today, I spotted a curious motor vehicle parked out front of a home on North Street, just east of Bank Street. In fact, it so caught my attention that I turned around at Dwyer Stadium and drove back just to take its picture.

One need catch only a mere glimpse of this truck to be dazzled, and that's without even knowing what splendors might be tucked away in its spacious cab—itself retro-embellished with umber stripes that can still be somewhat discerned beneath the cacophony of stickers. And oh, such stickers! It's probably impossible to see in these couple of photos here, but the stickers are no less than a paean to our American identity, albeit one that leans to the right. From "Fishaholic" and "Semper Fi" to "Let Freedom Ring" and "God Bless Ronald Reagan" (yikes), they are a testament to the wonder and ubiquity of American products, presidents, pastimes and... branches of the military.

Yet this truck has more to recommend than carpet cleaners (you might be able to make out the "Castle" sticker to the right and near the bottom of the window). It tells a story, some of which we can decipher from the few superficial clues we have here. We may infer, for example, that the owner is a traveller who once served in the military and enjoys the sport of fishing. This truck is an enormous symbol of self decked out in hundreds of smaller symbols that sharped the bigger picture we get in the first glance. In addition to the United States sticker, the hood also bears one for Wales and another for Poland. Are these indicatiors of ancestral nationality or places the owner visited? What of the stained-glass windows above the windshield and doors? Are they symbols of a religious sentiment or merely decorative?

How would you imagine the owner of this truck? Perhaps... A middle-aged fellow. A bit grizzled. A bit gray. Laughs heartily. Eats beef jerky. Doesn't mind if he gets lost, although he likely never does, having travelled coast to coast to coast, and back again. What do you think?

Do you know this truck? Is it your truck? Can you tell its story?

A Batavia business mainstay for more than a century, Loose Ends Vending & Food Service, has been sold, according to WBTA's Dan Fischer. A Massachusetts company will take over the vending service and incorporate it into "the nation's largest vending company," Next Generation, which operates out of Canton. Fischer reports that: "Many Batavia workers will be transferred to the new company's offices and warehouses in Buffalo and Rochester." No mention of how many workers will be affected, or if any stand to lose their jobs. Loose Ends was owned by brothers Thomas and John Houseknecht, along with their brother-in-law William Barton and nephew Michael Houseknecht. The family also owned the Pepsi-Cola Batavia Bottling Corp., which was sold nine months ago to the Pepsi Bottling Group.

Multiple accidents on the Thruway eastbound near Pembroke kept the highway closed down and backed up for nearly 20 miles yesterday evening. Slick wet roads are likely to blame for the crashes.

 No team plays perfect basketball at the start of the season.

The Batavia girls definitely were not at their best Saturday night in the finals of the Attica Tip-off Tournament, but overcame some issues in the paint and defeated Dansville 59-49 to capture the championship.

The Blue Devils opened up a seven point lead in the first quarter as Brittany Mazurkiewicz had the hot hand. The senior guard scored 11 of her team-high 19 points in the opening frame, giving Batavia an 18-11 advantage.

But Dansville came back and trailed just 24-20 at the half because of a solid effort in the paint. Batavia struggled to hit layups and gave the Mustangs too many second-chance points in the period.

Margaret Infantino's 3-pointer in the closing moments brought her team to within four points going into the break.

After Infantino dropped in another trifecta early on in the second half, Dansville took a 25-24 lead on a Ryan Doerr bucket. Infantino hit another 3-pointer after Michelle Jordan scored for Batavia and Dansville had a 28-26 lead, the team's biggest of the game.

Infantino scored seven of her game-high 20 points in the third quarter and the Mustangs led 36-35 after three periods of play.

Kristen Klein scored three points near the end of the third quarter and took over early in the fourth. The 5-foot-9 junior was one of several Batavia players looking to be a strong option at forward, next to Jaycee Shirk, and she very well could be.

Klein had several fourth quarter rebounds and scored her other four points in the fourth, with the second basket putting Batavia up 45-36. In all, Batavia scored the first 10 points of the final period.

Dansville cut the deficit to four points with just over 3 minutes left, but Mazurkiewicz hit a free throw, Stacy Hein ht a pair and Shirk scored to make it 50-41 with less than two minutes to play.

Hein hit 8-of-8 foul shots in the last minute and finished with 13 points.

Mazurkiewicz won the tournament MVP as she finished with 19 points, five assists and four steals. Shirk made the all-tournament team with eight points and four blocks and Jordan pitched in six points.

Infantino made the all-tournament team with 20 points and was joined by Ashley Amidon, who scored eight points.

Dansville falls to 1-1 while Batavia and new coach Bill Wade improve to 2-0 and bring home the championship trophy.

Alexander's Rachel Pettys made the all-tournament team as her Trojans beat rival Attica 44-32 in the consolation game. She scored 11 points with 13 steals and seven boards. Anna Dominick poured in 15 points with Kate Kochmanski grabbing 13 boards to go with her five points.

Attica's Christina West had 10 points and made the all-tournament squad.

The Blue Devils fall to 0-2 while Alexander improves to 1-1.

 The big news of the day Friday is on A-3 as Sam Pontillo tells Daily News reporter Joanne Beck that the Main Street Batavia Pontillo's pizzeria is unlikely to reopen soon.

The Daily News originally reported that the restaurant was shut down for renovations before The Batavian reported that the reason was $112,000 in back taxes. Pontillo talked with Beck a couple of days later and revealed a messy situation with the family, causing the restaurant to close because of the tax situation.

Originally Pontillo said that the pizzeria would reopen in a couple of weeks, but now says it is not going to happen because he feels that when he obtains the business from the family estate that there will be a lot of work that will actually have to be done before he can open the doors.

"I'm wondering, 'should I tear the building down and build a new one?'," Pontillo told Beck on Wednesday. "I need to decide that before I put some big money into the (current) building. I want to take the proper course of action. I'm still up in the air, I'm trying to get the estate settled, I'm working the numbers. No one wants to put money into a property they don't own."

Pontillo also says he has had preliminary talks with an architect to redesign the restaurant and has no intentions on keeping Pontillo's closed. He did tell Beck that if a "a big-monied drug store came along and made a generous offer to buy, he would consider it."

The Le Roy branch of Pontillo's is still open and the Batavia site has a sign saying Pontillo's is open for delivery.

The Batavian called the number on the sign (343-3303) at about 1:15 p.m. Friday and spoke with a woman named Maddy, who says that orders can be placed and will be delivered from the Le Roy restaurant to Batavia on Thursday through Sunday nights after 4 p.m. She says the full menu is available.

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Daily News reporter Tom Rivers handled the yearly Black Friday story and spoke with some shoppers that got up early to bargain hunt at Wal-Mart and Target.

Even with the current state of the economy, the stores were packed this morning. Rivers writes "The line (at Target) stretched for at least 500 people, extending to Bed Bath & Beyond.

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An inmate at the Genesee County Jail has been charged for a seven-year-old burglary in Le Roy, thanks to a DNA link writes reporter Scott DeSmit.

Genesee County sheriff investigator Timothy Weis tells DeSmit that 24-year-old Nick A. Hawkins was charged Tuesday with third-degree burglary for a Dec. 28, 2001 robbery at Frost Ridge Campground in Le Roy.

DNA submitted by Hawkins because he was a convicted felon matched blood taken from the crime scene, according to Weis.

Hawkins is the second person charged in the crime as Christopher D. Nolan was arrensted and charged in July 2002. He received five years probation and had to pay restitution. 

As always, we encourage you to pick up a copy of the Daily News at your local newsstand. Or, better yet, subscribe at BataviaNews.com.

Every few weeks we stop by the Holland Land Office Museum and chat with Pat Weissend, the museum's director, about some artifact or other interesting something going on at the museum. This time, there was really only one thing to talk about: the Wonderland of Trees. From now until January 3, folks can head down to the museum—check out the Web site for hours—to tour the Wonderland and help raise funds for the museum.

Now, before we get to the video, we would like to ask your help. We've been finding a few problems with the videos uploaded to blip.tv—which is otherwise flawless, with great quality and a large viewing screen. Unfortunately, the videos seem to skip on some computers. Here, we've loaded our video with Pat into both YouTube (top) and blip.tv (bottom). Which looks and runs better for you?

           Hopefully last night settles the issue of me being removed from the MOC. A thinly veiled attempt to remove me was made at last nights Council meeting. Frank Ferrando tried to come up with several different scenarios that could be used to kick someone off a committee. My favorite was being likened to a "community window decorator that hates windows". In the end after all of Frank, Bob and Bill's arguments for removal, intelligent reason prevailed. Thanks to Charlie, Cathy and Marianne it will remain that you can't throw someone off because they don't agree with you. Bob Bialkowski and Bill Cox tried to orchestrate a scheme that would have me removed. Bob asked Frank to implement this sorry attempt to try and hide him as the ring leader. Anyone present at the last Council meeting was a witness to Bob setting this in motion. Through out our campaign against each other a year ago and even until now I've never bad-mouthed Bob. At some point enough is enough. If no one has told you yet, you won Bob! I guess my biggest suprise is Bill. I worked along side Bill a lot last year and even helped him with his campaign. At the time I took him for an intelligent guy. I also thought Frank was above being used in such a way. We do live and learn.

         A couple of weeks ago Joanne Beck ran an article in The Daily News about this whole Mall thing. A week ago I met with Philip and discussed the same issue. We spoke for over an hour and he asked me to go ahead and submit my own article. I figured I'd wait till after last weeks MOC meeting and see how things went last night. I thought I would give you the e-mail I submitted to Joanne and let you all decide your own views. She asked me four questions, these were my answers:

         1.Q; Why did you start recording the meetings? I started recording meetings when I felt the minutes seemed inaccurate. I found things were being glossed over or omitted. When I would bring up these problems during the approval of the minutes it became apparent that these things were omitted for a reason. Dr. Chess would propose to remove the things before and after the missing statements instead of inserting what was really said. All I was asking for was the truth. When a City Council member would say something that isn't allowed due to ongoing negotiations I felt it should be included. Fortunately, they voted to close the meetings. Council members attending meetings should be less frequent now permitting a much less likely chance a verbal mistake can jeopardize Jason's ongoing negotiations.

         2.)Q; Did it involve a disability, and are you willing to elaborate at all?   As far as my disability, that's now a non-issue. They all voted against me recording meetings. Madeline is the only one who is allowed to record now. All I wanted was to have access to the recording. Dr. Chess asked Jason if they kept recordings of Council meetings and he said they did. The board agreed to keep recordings for 60 days and that I could review them at Madeline's office if I needed to. All I wanted was the
ability to check the minutes if I felt something was wrong, and they granted me that. Had they not let me have access to any type of recording, I would have pursued the disability case against them. Since I have access, all is fine. However, if I'm ever denied access or the recording is "lost" then I will have to get my lawyer involved as well as contact the media.

         3.)Q; Why do you think the Board wants you off the MOC?  The reason they want me off the board is unknown to me. My job is to be on the side of the taxpayer. That's a conflict of what they want. I don't know what past city-appointed members did, and I don't really care. I know what my position is:  it's to keep as much of the people of Batavia's money where they want or  don't want it to go. The people have made it clear to me, (very, very clear to me) that they don't want one more dime spent on the Mall. I've told them that's not going to happen. Whether it's an expensive roof, selling it for a dollar, or ten years worth of tax concessions, it's going to cost us something. The board has told me they want all three. I've told everybody that what ever the cost is, I feel the best thing is to make sure we sever all ties between the City and the Mall. Let's make sure this deal is the last deal. Everybody has agreed with me on that point. The public WILL NOT STAND  for the MOC getting all three requests. My job is to give the MOC as little as possible. Again, my job is to give the Mall as little as possible. I'm standing my ground. I guess we know why they want me gone.

         4.)Q; Do you feel you've been "antagonistic" in any way?  Am I being antagonistic? I'm sure they feel that way. I know they didn't like it when I wrote my opinion in the paper several months back. In the next meeting I was told I was now viewed as a "Hostile" and would be treated as such. I'm fine with that. They have their objective and I have mine. After that article in the paper, we as a board all agreed to keep everything at the meetings and not in the paper. I have kept my word on that. I think they feel I'm being antagonistic because I want the truth all the time, not just when it suits some of them. Whenever Dr. Chess has been less than honest, I point it out. When Bill Cox was caught in a contradiction it upset both of them. Bob Bialkowski must still think we're running against each other. To this day, he likes to try and mess with me when he can. I don't dislike anyone on the board. We're all there for a reason, but not for the same outcome. When opposing views are present there is no way it's all going to be lovey-dovey. I understand that, and that's why I sit there as the lone person on the side of the City taxpayers. I'm fine with that. Whether it's a meeting that's 6 against one, or ten against one, it's no problem for me. Apparently they feel the need to have a "yes man" there too. It's too bad for them that I'm not one. I wonder how Dr. Chess would do in my shoes? I think the answer is obvious, he doesn't like being on a team against one opponent. Wow, how would he handle being in my position?