They're back: Flutie Flakes!
Couldn't keep myself from passing this along... Every Buffalo Bills fan's favorite cereal, Flutie Flakes, will once again hit grocery store shelves this November in a limited edition 10th anniversary run.
From the press release:
The limited edition, collector’s box commemorates the 10th anniversary of the Doug Flutie Jr. Foundation for Autism, which was established by the former NFL quarterback Doug Flutie and his wife Laurie in honor of their son, Dougie Jr. ...
Flutie will donate his profits from the sale of the cereal to the foundation, which has raised more than $10 million since 1998 to provide support and resources for families with children with autism.
Three million boxes of the original Flutie Flakes cereal were sold a decade ago, according to Melissa Heher, vice president, PLB Sports. “Many fans purchased the box as a collectible and did not even eat the cereal inside,” she said. “It is very difficult today to find the original red box that started the frenzy in Buffalo, N.Y.” ...
The Flutie Flakes boxes grabbed much national attention when they originally debuted. The coveted cereal appeared in episodes of “Friends,” “Everybody Loves Raymond,” “The Tonight Show with Jay Leno” and “Dawson’s Creek.”
Visit the PLB Sports Web site to find out more or to pick up a pack of Big Ben's Beef Jerky—they're "soft and tender"—named for Pittsburgh Steeler's QB Ben Roethlisberger. Or grab some Lauryn Williams Fast Flakes, if you can't wait for the Flutie variety.