Assembly candidate keen on cultivating local markets for local products
Here's a news release sent today from Chris Barons, Democratic candidate for the 139th Assembly District.
Key to restoring New York State’s economic vitality is bolstering opportunities for local products and farm produce in local markets. My program to open up local markets to local producers involves a one-two punch.
The two-part program targets both consumers and retailers -- establishing recognition of locally grown foodstuffs and manufactured goods and providing an incentive for retailers to merchandize local-origin products.
Just as branding has defined merchandizing strategies for apparel, fast food and innumerable high-profile products, "Made in New York" and "Grown in New York" will become state-licensed trademarks.
Minimum criteria would be required to qualify for the brands: Made in New York and Grown in New York. Standards would include in-state labor, local source and origin of components and/or goods. Manufactured products and agricultural produce would have to meet such requirements to be labeled with a New York brand.
In 2002, New York retail sales amounted to $178,067,530,000. Overall, U.S. retailing accounts for 8.1 percent of the GDP (Gross Domestic Product). To encourage retail participation in marketing and the sale of local products, the flip-side of the plan is to institute a Local Enterprise Credit.
This business credit would be based on the ratio of floor space allotted to local-origin products and produce. To maximize opportunities for local producers, the credit would be graduated -- the more floor space allotted to local products, the larger the credit.
The Local Enterprise Credit incentive and New York branding strategies would boost most retail products and commodities.
New York branding would guide consumers toward selecting New York’s products and produce. Thus, the marketplace would connect New York’s consumers and producers in a mutually profitable alliance, restoring New York business to Main Street, New York.