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Eastown Plaza

Eastown Beverage expands redemption center, and there's more beer

By Howard B. Owens

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The expansion of Paul Parise's Eastown Beverage, which includes more space for his redemption center, coincides with that redemption center becoming the last privately owned, independent one in town.

Rob's on Ellicott Street, where Parise got his start more than a dozen years ago, closed last month. The nonprofit ARC operates a redemption center on East Main Street Road in the Town of Batavia, and Tops Market chain also has one.

This spring, Parise has expanded his redemption center into space, formerly a detail shop, next to his beer store. 

The new redemption center is bigger and Parise promises it will always be the cleanest around with the fastest service.

At the same time, Parise has been able to add more coolers -- now 24 doors -- to the beer shop and he's increased the number of craft beers he carries, and unlike a lot of shops, everything he sells is refrigerated.

The shops are located at 563 E. Main St., Batavia.

Eastown Beverage is open seven days a week: 9 a.m. to 8 p.m. Monday through Wednesday; Thursday through Saturday to 9 p.m.; and from 11a.m. to 4 p.m. on Sunday.

The redemption center is open 9 to 4:30, except Saturdays when it closes at 4, and its closed on Sundays.

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Golden Arches on the horizon for Eastown Plaza

By Bonnie Marrocco

It's been a long time coming, but a spokesperson for the McDonald's Corp. has confirmed the fast-food chain will indeed open a second location in Batavia on East Main Street.

A developer received the necessary permits and approvals months ago, but then -- nothing. Even city officials didn't know if the project was still going through.

“Construction should begin this summer and Batavians can look forward to a brand new McDonald’s restaurant before the end of the year,” Vice President of Public Relations Kerry B. Ford said.

The project developer, TY Lin International, obtained a lease from the property owner, Eastown Plaza Associates, in November 2012 and according to City Manager Jason Molino, a building permit was issued last September.

“Permits are good for one year, but may be extended or a new permit could be applied for after expiration,” Molino said.

In response to questions about delays, Ford cited the magnitude of the project.

“As you can imagine, a project of this scale requires a great deal of careful planning and that planning takes time,” Ford said. “McDonald's is thrilled to raise a new set of Golden Arches in Batavia.”

According to the February 2013 application to the city’s Planning and Development Committee and Zoning Board of Appeals, Ty Lin International proposed constructing a 3,911-square-foot site in the current parking lot of Eastown Plaza. The project area is about .78 acres and is zoned for commercial use. The site would include two drive-thru lanes and raised islands, a shed, a dumpster, along with asphalt parking, landscaping, lighting and signage.

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