July was big for The Batavian -- we signed our 48th sponsor (the goal was 50 by the end of July, so we didn't quite make it, but maybe we'll do better in August (our goal for August is 60 total by the end of the month)  -- and more people visited The Batavian more often than ever before.

The final traffic numbers surprised me. Our previous audience record was set in June. It was such a big jump over May that I figured that unless some would-be robbers again miscalculated and picked a bank in Genesee County as an easy mark, July traffic would fall short of June.

Now, you may be thinking, "But Howard, there was that tornado last week -- that had to boost traffic," and it did, but as I watched the numbers come in even before that big news story, I realized July's traffic was getting a lot closer to June's traffic than I anticipated.

Thank you to all the new and established readers who make The Batavian your first choice for local news.

The Batavian is the #1 online news source for Genesee County.

Now, that last sentence surely just made a few people over at our cross-town rival a little red faced. They don't believe it's true. That's fine. They don't have a lot of experience in looking at online audience data. I've been doing it for nearly 15 years, so I'm happy to explain why and how I make that claim.

A story in the Democrat and Chronicle indicates the D&C is getting the USA Today printing contract, which for a generation has been with the Batavia Daily News, because the paper will finally have a plant capable of handling the job.

Ambor said USA Today had been printed for regional circulation outside the company for 24 years because the Democrat and Chronicle's presses, then located at the downtown building, weren't equipped to handle the extra work.

Construction of the Canal Ponds plant, and the current need to find economies within the company, made the switch possible and practical.

I can't believe a good reporter wrote "find economies." What he really means is "cut costs."

Gannett, which owns both the D&C and USA Today, is struggling like all newspaper companies, but it's problems may be more severe than some. This week the conglomerate announced yet another round of layoffs, reducing work force across the company by some 1,400 people. It also faces a huge debt payments due in 2011 of more than $700 million. There's much speculation in the industry that Gannett won't survive as a company beyond the date that payment comes due.

Meanwhile, Watertown-based Johnson Newspapers has little to say about the fallout in Batavia.

Harold Johnson II, president and chief operating officer of Johnson Newspaper Corp., which owns the Batavia Daily News, declined Wednesday to say how much loss of the contract would cost the company. He said there likely would be pressroom job cuts in Batavia because of the change.

"It's been a mutually beneficial relationship over years," Johnson said, referring to the contract with Gannett. "But there are other possibilities we will explore."

When William Allen White bought the Emporia (Kansas) Gazette in 1895 for $3,000 he probably didn't even dream that one day he would be America's most popular and famous small town newspaper editor.

Long before White became nationally known as a leader of progressive Republicans and the "Sage of Emporia," his immediate concern was: Survival.

There were at least three other newspapers in Emporia when he bought the weakest, least profitable of the group.

One his first tasks was landing some lucrative printing contracts. It would be some years before the Gazette made much money from advertising. White could afford to pay himself and his editorial staff largely because of piece-work printing.

White's experience is hardly unique. Most of the newspapers that survived the early tumultuous days of printed journalism relied heavily on outside print jobs.

Those big, bulky, dirty presses are expensive to run and maintain. The big iron is part of the mythology of journalism, but those presses are not really earning their keep when they're sitting still.

Fewer and fewer newspapers these days print their own editions, but those that still retain a printing operation aggressively seek print jobs. It's an important part of their cash flow.

In that light, our friends at the Daily News received some disturbing news yesterday. Gannett informed the company that it is moving the regional print run of USA Today from Batavia to Rochester, where Gannett prints and owns the Democrat and Chronicle. The Daily will print USA Today for 12 more months.

By its own account, the Daily has done a fine job of printing USA Today. There's no doubt that's true. Print quality is exceptionally important to a graphic-oriented paper like USA Today. The Daily could not have kept the contract for 24 years without delivering quality results. The team that worked on USA Today -- and I've met a couple of them -- should be proud of the work they did.

This move is certainly a financial consideration by Gannett.

But surely it has a tremendous financial impact on Batavia's only daily print publication.

So far, General Manager Tom Turnbull hasn't publicly discussed what that impact will be.

Ever since The Batavian first came to town, I've heard from a number of people around the area that the Daily's profitability is tightly bound to the USA Today contract.

I've no way of knowing if that's true, but many people seem to think so, therefore it's a point worth raising. It is suggested that Mr. Turnbull act quickly to assure the community that his corner of the Johnson Newspaper chain will remain strong and intact.

Newspapers are important facet of a community's life and vibrancy. No person who cares about a community's welfare wants to see its newspaper struggle.

I've been asked what this development means for The Batavian. I hope, honestly, nothing. I'm busy and focused on building a business that can sustain me and my wife and hopefully employ a few people in the not-too-distant future. I don't see The Batavian's success dependent on, or tied to, what happens at the Daily. There's no reason both media companies, along with WBTA radio of course, cannot thrive.

Even if this news is as bad as some might assume, I wouldn't count the Daily out. The company is staffed by a group of bright, hard-working, creative and intelligent people who won't just roll over. If there is a plan to make up the lost Gannett revenue -- and we don't really know this for sure based on Mr. Turnbull's statements thus far --  we should all expect the Daily staff to succeed.

For the community's sake, we should all wish them well in that task and root for their success.

The Batavia Daily News seems intent on teaching City Manager Jason Molino a little lesson after getting scooped on Fire Chief Tom Dillon's resignation. The lesson: Don't fight with people who buy ink by the barrel.

Friday, Batavia's "paper of record" published an editorial slamming what they called City Manager Jason Molino's secrecy.

It was pretty harsh.

City administrator Jason Molino, isn't talking, and neither are ''his'' employees -- we say "his" because that is how he refers to them, even though taxpayers pay their salaries.

In the editorial, they say Dillon's resignation became public only because a help wanted ad was spotted in the Democrat and Chronicle. That's not, shall we say, accurate.

The Batavian broke the story and it had nothing to do with an ad appearing in the D&C. If you read the original post, you'll see, we didn't even know about the ad when we first posted our story. We got the story the good old-fashioned way -- by talking with sources.

Of course, the Daily can't give credit where credit's due -- that would violate Tom Turnbull's mandate that the newspaper never print The Batavian's name (well, they did have to take our LLC ad).

Yet, the staff there pays attention when we get stories before them, and the Dillon scoop seems to have particularly rubbed the "newspaper of record" the wrong way.

Today, the lead story is about the fire chief but it doesn't tell readers much new. We already know that Molino would handle interim administrative duties for the department and that the four captains turned down the interim position. That takes care of the first two paragraphs of the story. From there, we're treated to the details of the Daily trying to get more information from the city and Molino's unresponsiveness.

The Daily News had asked City Manager Jason Molino what the city's plan was in lieu of a chief. He did not return phone calls or e-mails. Cox forwarded questions from The Daily News to Molino, who then sent a reply to all councilmen. He still has not replied to The Daily News.

After explaining the 211 waiver situation (again, nothing new here), we get more back-and-forth on the Daily's attempts to get more information from the city. Then we read again the fiction that the public wouldn't have known about the situation if the Daily hadn't asked:

The Daily News had also sent an e-mail last week to all City Councilmen to find out why the public was kept in the dark about Dillon's departure. The news was publicized only after The Daily News asked Molino and Dillon about Dillon's employment status.

Now, I can certainly sympathize with the editorial staff's frustration at getting shut out of communication with Jason Molino and city staff. We've made those complaints public ourselves, and perhaps with a tad too much arrogance and pettiness, but some honest reporting is in order here. The Daily got beat. It happens in a competitive news town. Between the Daily, The Batavian and WBTA, we've all had our own scoops in the past several months, and we will all continue to develop our own sources and stories and get some of them first. That's the way it goes. Unless a source deliberately burns you, there's no point in getting upset with government officials because another news outlet did its job and got the information.

UPDATE: I just saw the print edition -- this story is banner headline on the top of the front page.  Meanwhile, Pagent of the Bands folding after 35 years, and the Daily put most of that story below the fold. That's a huge story in a community like this.  Nice scoop. Wish I had it.

Did anyone catch Tom Rivers' article on the Lamb's Oakfield Corners Dairy auction in Saturday's paper.

Nice article.   Two pictures for the article...one of the auction and one of a calf.

Caption:

"Gene Genius:  Jonathan Lamb, co-owner of Oakfield Corners Dairy, poses with a calf, whose mother was an All-American champion.  The LAMB sold at the farm's "Spring Sensational Sale" top (meaning top picture) last weekend."