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Today's Poll: What's your reaction to Coke's Super Bowl commercial

By Howard B. Owens
Howard B. Owens

With more than half the respondents so far rejecting the commercial, that hardly seems fringe.

Though I went with true conservative values and my vote was cast with the top option.

Feb 4, 2014, 8:32am Permalink
Tony Ferrando

It is the fringe, nobody thought anything of it until they were told to by the fake news stations that make their decisions for them the following day. This is an engineered controversy... the most popular global brand, that has other nations singing our praises, dared use a foreign language in an ad... In a country with no national language, to boot.

Feb 4, 2014, 8:38am Permalink
Howard B. Owens

Long before it hit Fox News (if it even did. I don't know don't watch it) it hit Twitter. Nothing manufactured there.

Just because people hold views you disagree with doesn't mean they're brainwashed.

Feb 4, 2014, 9:08am Permalink
Mark Brudz
C. M. Barons

http://www.youtube.com/watch?v=ib-Qiyklq-Q

A soda-pop commercial aired during the Super Bowl. I guess the fanatics caught it on TiVo. A lame Super Bowl demands a thorough going-over- even the product ads. The same global message was touted in the 1970s... Coke is being sold in over 200 countries. One assumes their marketers speak more than one language. Asserting that Coke has a liberal bias is nothing short of amusing. Muhtar Kent has one liberal policy: he will contribute to any politician willing to vote in a manner conducive to Coke profits.

http://www.polarisinstitute.org/files/Coke%20profile%20August%2018.pdf

Feb 4, 2014, 12:02pm Permalink
Brett Orr

America. A country built on the backs of immigrants. How dare they celebrate a song about their great country in their native tongues? I've read thousands of comments stating that America the Beautiful should only be sung in English. What language should the Native Americans sing it in? Remember them? The people that filled this country before European settlers showed up only to rape, pillage and steal from them. Saddens me to think that are so many hateful, ignorant, racist, intolerant rednecks raising brand new generations of hateful, ignorant, racist, intolerant rednecks. I thank you Coke. Because of your multi- lingual commercial, you helped point out some people I need to keep my children away from.

Feb 4, 2014, 1:44pm Permalink
Phil Ricci

I have seen the reactions as well, and have found them painfully funny.

One of the things that I appreciate the most about this country is its diversity. I thought this was a sweet commercial illustrating that.

I guess those who voted for the second choice just really need something to be angry about, to which I say: Genial, imponente, مرعب, 素晴らしい, impresionante, 真棒impressionnant, and in good old english, awesome.

Mazel Tov!

Auf Wiedersehen.

Feb 4, 2014, 4:09pm Permalink
david spaulding

Brett, you're throwing some pretty big words out there, you kind of sound angry. all your post told me is that I must agree with you or else I am a hateful, ignorant, racist, intolerant redneck raising a new generation of the same.

as far as your statement about the European settlers coming here only to rape, pillage and steal from the Native Americans ,the Native Americans were doing that to themselves long before any European got here. Look up the Erie Indians, I think you'll find some history where the Iroquois did just what you stated.

Feb 4, 2014, 4:59pm Permalink
Kyle Couchman

Brett in addition to David's observations, the Native Americans also were immigrants and not native at all. They just arrived from Mongolia or Pacific Islands or both a few thousand years before us.

That means one of two things, this continent had no homo sapiens native to it, or they replaced whatever was here in the same way we did to them. Either way while I do not approve or agree with how our manifest destiny displaced the peoples already settled here. Really it is a basic cycle of life here. Larger cultures have been expanding, and gobbling up conquered ones for as long as humans can remember. The romans, the vikings, the mongolians are some of the big ones but others have done the same. Even the Bible documents this basic reality of historical life. Apex animals do the same on a smaller regional scale as well.

As for the 'controversy ' of the commercial. I am firmly in the middle. Coca Cola has this type of commercial identity since the 70's Remember the song "Id like to teach the world to sing in perfect harmony. I'd like to buy the world a coke and keep it company. So I dont think they especially strayed from their formula.

But we are supposed to be a melting pot, and it's not like there was no english at all. so whats the big deal. But I also see the point of the other side's argument, we are seeing a slow eroding of America and American Values. Instead of assimilating into America's culture our immigrants are almost demanding a respect of their own. Things change I realize but someone I know made the perfect correlation. We are becoming like the Tower of Babel its just another step into the balkanization of America. I personally see and feel a little uneasy at this change to such a song so I cant really say that I support one or the other.

It has however sparked quite the dialog. Even here i have to agree with Howard that this is no fringe belief on either side of the issue. It has really polarized people and has them talking and while that can have some ill effects I still think its a good thing.

Feb 4, 2014, 6:50pm Permalink
Mark Brudz

Everyone spoke Polish in my house when I grew up Dave, and everyone loves this country more than can be put into words in my family, I don't buy that, don't buy at all that even the majority of conservatives buy that

Google 'Forgotten Buffalo' and look at forgotten Polonia and see window ads in English, Polish and German.... It was no different 50 years ago except for vocal minorities that spew nonsense in a more instant communications world

Feb 4, 2014, 7:06pm Permalink
Mark Brudz

Kyle, American Values are Hard work, Freedom and Opportunity, it was the same 100 years ago, 50 years ago and now, the only difference is a swelled government trying to dictate what diversity is.

Feb 4, 2014, 7:09pm Permalink
Sean McKellar

What a brilliant PR move on Coke's part. People haven't been so animated about brown sugar water since the New Coke idiocy!

Personally I found the commercial to be a bit offensive. Not because of the language issue, but because they used nationalism to promote diabetes, tooth decay, and obesity. They pandered to the lowest common denominator, fully knowing the idiotic debate that would follow. I understand that it's capitalism at work, but I feel a bit manipulated. I will still drink the occasional Diet Coke; it's not that big of a deal.

As for the language thing, I am perplexed as to why anyone would find it offensive. Our country IS beautiful, it doesn't matter what language it's presented in. For crying out loud why would anybody take offense at a compliment?

And not for nothing the song was originally a poem written by a lesbian in 1895. It was entitled "Pike's Peak". The music was added a couple of years later, and came from a hymn entitled "O Mother dear, Jerusalem ". I only add this because I find it really ironic that the same people that hate the language issue in that commercial also tend to hate people who aren't heterosexual and Christian. I'm too lazy to post links, Google it if you don't believe me.

Feb 4, 2014, 8:54pm Permalink

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