$100 million in sales, $90 million lost to finance.
Executive for Muller says yogurt maker on pace for $100 million in sales in U.S.
Submitted by Howard Owens on February 10, 2014 - 3:49pm
An executive of Batavia-based Muller Quaker Dairy tells an food industry news Web site that the yogurt maker is on pace to reach $100 million in annual sales in the U.S.
"Promotions are playing a role," Barb Yehling, chief marketing officer at Muller Quaker Dairy, told Foodnavigator-USA.com. "However, at the end of the day it’s product quality and taste that matter to consumers. Again, this is where Müller yogurt excels."
Yehling said the company is focused on innovation and meeting unmet needs to bring to the American public a Greek-style yogurt that is fun and flavorful.