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'Bruggies' customers lining up for hand-painted clothing items

By Howard B. Owens

When a friend of Brandi Bruggman's looked down at his Converse one day, he thought they looked like a dirty mess.

He didn't want to throw out an otherwise fine pair of shoes though, so he asked Bruggman if she could paint some art work on the shoes -- they were made out of canvass, after all.

An intriguing challenge, and Brandi gave it a try.

He loved the "new" shoes, and so did his friends.

"Somebody saw the shoes and wanted them, and then somebody saw those shoes and wanted them, and now I have a business," Bruggman said.

The 20-year-old Alexander native sells "Bruggies," as well as hats and other wearable items at Glass Roots, 12 Center St., Batavia, as well as through her Facebook account.

Each item is hand painted, coated to make it waterproof, and inspired by the individual buying it. She said she often talks with the customer, finds out that they like, asks them to provide some adjectives, and then "goes with that vibe."

Ironically, Bruggman said, before she started selling wearable art, she was having a hard time finding a market for the kind of art that hangs on walls. Now, she's selling a lot more wall art.

Often, the people who buy her shoes, or other items, realize how good she is and they commission a painting for a room in their homes.

In all, Bruggman said that since she started creating "Bruggies" in June 2009, she's sold about 200 hand-painted items.

A theater design technician major at Niagara University, with a minor in fine arts, Bruggman would love it if her fledgling business became her full income.

"If I could paint every day, that would be awesome," said Brandi.

Though, the business can't get too big, she cautioned, because she won't let anybody else paint shoes for her. She does it all herself.

Painting clothing has expanded her as an artist, she said, both from working with different materials and techniques. She's learned to use an airbrush to paint T-shirts -- but since each item is custom created, she's often painting subjects she might not otherwise.

"It's cool that I get to draw into new things," Bruggman said. "I draw things I never would have drawn before. The other day I drew a boat. I never drew a boat before.

"It's been opening new avenues of art for me," she added.

Examples of Bruggman's shoes and hats -- as well as a mural she painted -- are on display at Glass Roots, and an order for shoes, or other items, can be placed at the store. Prices for hand-painted Converse start at $85 (other shoes can go for as little as $65). A tote ranges from $20 to $50, hats from $35 to $45.

Doug Yeomans

Tom, it'd be so nice if this country went to a spend tax. Running a small business would be so much easier that way. I find it to be unfair how a small business is now taxed with all of the record keeping and other hassles. A single person business generating a small sum of money like this could easily find it more economical to go OUT of business if held to the fire for taxes. If people were allowed to make a few extra dollars on the side, everyone would benefit.

Dec 21, 2010, 9:49am Permalink

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