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New travel plaza proposed for Thruway interchange in Pembroke

By Chris Butler

On Thursday, members of the Genesee County Planning Board will discuss whether to grant a special use permit for a new travel plaza near the Pembroke exit of the Thruway.

If approved by the Town of Pembroke, construction crews will build the travel plaza along Alleghany Road. 

Currently, the TA Travel Center, the Flying J Travel Center, and a new Speedway operate in the area.

Planning Board members are scheduled to meet at 7 p.m. on Aug. 10 in the large conference room at County Building No. 2 at 3837 W. Main Street Road in Batavia.  The board's authority is whether to recommend approval or not and whether any modifications should be considered. The Town of Pembroke's planning board has the final say on the application for a special use permit.

According to a Planning Board referral, this travel plaza will sell food and fuel and have a convenience store, a car wash and offer charging stations for electric vehicles (EVs).

The new development will sit on a 49.60-acre parcel, which is currently undeveloped. The site contains several wetlands. The entrance roads must cross over Murder Creek to access the site.

In a separate project, the board is also being asked to consider a special use permit for multi-family development in the same area as the travel plaza.

The area is seeing rapid growth this year.  A new distribution center is currently under construction next to the Thruway.  A mixed-use building opened at Brickhouse Corners (Route 5 and Route 77) earlier this year.

As The Batavian reported in January, the distribution center will take up 100 acres and was pitched as a great location for a distribution center — halfway between Rochester and Buffalo.  

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