"Shop Main St Le Roy" message board on Route 19 is a mystery... No more!

Well, folks... we're stumped. You see, there's this old highway traffic sign posted up along Route 19 in the town of Le Roy, just outside the village. On it, a flashing message board communicates the message: Shop Main St Leroy in glowing orange letters.

We thought, that's kind of curious. How could an old traffic sign be appropriated to advertise downtown businesses? Seems like a clever idea, and we wanted to find out more about it. Unfortunately, no one seems to know anything about it. We started with a call to the Le Roy village clerk. Sharon Jeary didn't know anything about it. She told us to call Gene Sinclair, the code enforcement officer. Sinclair couldn't tell us anything, either. He knew of the sign, but he hadn't the foggiest where it came from and who put it there. So we called the Le Roy town clerk. Nothing there either. We were told to contact Sinclair again.

Bizarre.

Anyhow, in addition to the message: Shop Main St Leroy, the sign also flashed the messages: Vintage and Vogue and Hobby Horse. Now, I don't know what "vintage and vogue" might mean, but I've been to the Hobby Horse, a neat little shop on Main Street in Le Roy that sells everything from alpaca wool socks to antique gewgaws. In fact, The Batavian interviewed the shop's owner, Anne Walters, last summer. You can watch the video of that interview and learn more about the Hobby Horse by checking out that post.

We'll see what we can find out in the meantime.

(Updated 1:00pm): It seems we've solved the mystery of the sign. Anne Walters, over at the Hobby Horse, told us that the sign is owned by a fellow in Le Roy whose sister-in-law is an antiques dealer who rents space at the Hobby Horse and... you guessed it, Vintage and Vogue, also a shop on Main Street in Le Roy. He likely bought the sign at a state auction and thought it might be a good way to advertise downtown business.