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Christiano Cellular announces sale of company to Indiana-based firm

By Howard B. Owens

Batavia-based Christiano Cellular has been sold to a Marion, Ind.-based company, owner Roger Christiano announced today.

The new owner is Moorehead Communications, with 900 locations throughout the United States.

Christiano Cellular has locations in Batavia, Le Roy and Livingston County.

Christiano said with the sale, he's retiring.

A sale price was not announced.

The Christiano locations will be closed for a few days in early December while staff goes through orientation with the new company.

Full announcement after the jump:

Christiano Cellular, a local Verizon Authorized Wireless Retailer with locations in Genesee and Livingston counties, has been sold to Moorehead Communications, Inc., of Marion, Ind.

The announcement was made today by owner, Roger Christiano. Moorehead Communications' cellular division, known as The Cellular Connection, is the largest Verizon Wireless Premium Retailer in the Midwest with over 350 company-owned stores and over 550 owner-operated partners across the nation.

They are currently the fastest growing division in the wireless industry.

"After 20 years representing Verizon Wireless (formerly Frontier Cellular) in Batavia, LeRoy, Avon and Geneseo, I was looking for an opportunity to retire when this offer came along," Christiano said. "I appreciate being the first Rochester area agent to be approached by Moorehead Communications as they continue their expansion across New York State.

"My wife, Sharon, and I will end our career with Verizon Wireless with a feeling of accomplishment. We want to thank our employees for always going the extra mile for the customers of Verizon Wireless. And, of course, we want to thank our loyal customers for doing business with us over the years. We envision bigger and better things ahead when our existing sales staff joins forces with this dynamic new Premium Retailer."

Christiano Cellular stores will be closed for the first three or four days of December while the staff goes through orientation and training and the stores are converted to The Cellular Connection.

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