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Many of you have noticed -- I know because I've gotten calls and comments -- a link that joined the top navigation of the site a couple of weeks ago: Local Businesses.

It is a new online business directory for Genesee County.

Every business in Genesee County gets a free basic listing.  We encourage you to use it to find local goods and services.

For business owners and managers, here's what  is important for you to know: Upgrades are available.

For a fee, business get enhanced listings which includes more information about the firm.

Our first two enhanced listings have been posted:

• Diegelman's Plumbing
• Fastec Automative

But an enhanced listing is not the coolest part of this directory.

We're working with a company out of California called Search Initiatives to power our directory.

As most business owners now recognize, hardly anybody uses the yellow pages these days. When people with online access want to find a business, they go to Google or Yahoo.  If your business isn't part of the top search results, it's almost as if your business doesn't even exist.

Search Initiatives specializes in helping businesses get found on the Web.  They've been helping businesses for a number of years and is maybe the leading such firm in the world.  We're proud they picked The Batavian to launch its new directory product.

So when you buy an enhanced listing on The Batavian, you're not just buying an ad on The Batavian, you're helping improve your business's search ranking in Google and Yahoo!

The standard package is $49 to set up and then $59 per month.  Businesses that sign up prior to March 31 will get a free "trackable" phone number -- what that means is we'll be able to deliver monthly report showing you how many times you're phone rang because of the service.

We also can offer a limited number of upgraded packages that adds more features to help your business be among the best ranked in Google and Yahoo. These packages are $70 set up and $89 per month.

Here's a full media kit for directory advertising.  And as long as we're talking about advertising, here's our display advertising media kit.

If you want to get your business started advertising on The Batavian, or have questions, contact me at howard (at) thebatavian dot com.