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Workshop for smal business: 'standout in the marketplace'

By Billie Owens

The Genesee County Chamber of Commerce in conjunction with the Batavia Business Improvement District are calling for exhibitors to participate at this year’s Small Business Workshop.

Titled “Standout in the Marketplace," it will take place from 9 a.m. to 1:30 p.m. on Thursday, Oct. 14.

Rick Segel, a nationally recognized marketing expert, will be the keynote speaker at this informative and entertaining workshop. Topics he will be discussing include:

  • ways to differentiate and stand out in a big box community;
  • creating an environment to gain lifetime customers;
  • ways to get customers to notice and find you;
  • and using traditional and new media in innovative ways.

Businesses are invited to set up a table-top display to this captive audience to show what they do and network with fellow attendees and exhibitors.

Cost is $40 per display table for BID and chamber members and $50 for non-members. This price includes lunch for one person. Set up will be between 7:30 to 8 a.m. and tear down after 1:30 pm.

The Workshop will take place in at the Generation Center located 15 Center St. in Batavia. 

If you are interested in attending the event as a participant, the cost is $15 per person for chamber and BID members and $20 for non-members.

To participate as an exhibitor or to make your reservations, please call Kelly J. Bermingham, director of Membership & Special Events at 343-7440, ext. 26. All applications are first-come-first-serve basis due to limited space, so don’t miss out.

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