Haha, poor guy. Some people really can't handle the famous cinnamon challenge.
I can sympathize, once I was licking Fruity pebbles out of a bowl, pretending I was a lizard. While moving in for a lick, I accidentally inhaled and had 3 fruity pebbles bouncing around in my lungs for a good 15 minutes. Took awhile to cough them up. Such a horrible feeling.