Thursday, March 19, 2009 at 8:22 am
Batavia-based Brothers-All-Natural's dried-fruit snack, Food Crisps, is proving a hit, according to a Democrat and Chronicle story this morning.
Eschewing advertising, Brothers is relying on in-store samples to help promote the product, according to the story.
A test of the product in two Rochester area Subway restaurants is likely to lead to nationwide distribution.
Earlier this month, the company received word from Subway corporate that it could roll out Fruit Crisps to 200 Rochester-area stores. Expansions to other area markets, including Syracuse, Elmira and Buffalo, are on the horizon, and Brothers-All-Natural executives have met with Subway representatives all over the country in the hopes of expanding Fruit Crisps' reach.
"People were very enthusiastic and anxious to bring the product back to their local areas and show their people," said Matt Betters, co-CEO of Brothers-All-Natural
Locally, I know Fruit Crisps are available at The Olive Branch on Ellicott, but I haven't tried the snack yet -- I bought two bags and my wife ate them before I got a chance.